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Advertising is more affordable than ever thanks to ezines, small newspapers, and an exploding number of trade publications that cover specific industries. I often place classifieds ads for as little as $3 in ezines that reach thousands. Local...
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PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to...
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Six Ways To Build Trust

"Six Ways To Build Trust"

by
Larry Johnson

Building trust and confidence in your buyer is very
important if you are going to make that sale online.
Here are some great ideas that will add a great deal
of confidence in your site.

-- Who are you ?

Give as much information as you can regarding
who you are. How long you have been in business?
If you can provide a picture and short autobiographical
sketch of yourself...especially details that relate to
your online qualifications and credentials.

-- How do I contact you ?

Do you have a brick-and-mortar operation ? If so,
let's see a picture of the building together with it's
exact mailing address, fax number, phone number,
and e-mail address. If you have staff members,
include them in the picture.

-- How will you use my information?

What is your privacy statement regarding my personal
information ? How will you use the information that I
provide you as a customer?

Give them some assurance on your "Privacy Page" that
their information is safe with your company...that it will
never be shared with others for any reason.

-- Is my transaction online safe?

Your orders should all be processed over a secure
server. Tell the customer how they will know that
this is the way you take orders and how they will
know by looking for "https" in the URL at the order
page.

Always give them other ordering options including
fax and especially telephone orders. Customers
feel very reassured talking with a real, live


person
when ordering online.

-- Testimonials page ?

If you have some testimonials from former customers,
show them to us on a separate page of your site.
Be sure to protect those people who make testimonials
and only share their contact information with their
permission.

-- FAQ section ?

Most sites have a number of typical, repeat questions.
You may cover most of these by including an FAQ page
on your site. It sure does cut down a lot on those
messages that you have answered a hundred times.

Another way you can save some time and effort, is by
setting up f*ee autoresponders which will answer most
relevant questions.

Having as much information about you, your business,
and contact details are all a part of providing your
customer a safe, trustworthy and reliable means of
doing business with someone online.

-- Larry Johnson
http://www.BizSiteBiz.com/

======================================

GET A QUICK START in this FR*E, weekly promotional
marketing ezine.
Each issue offers powerful marketing tips, resources
fresh ideas and original articles on how to create, promote
and market your own business, e-book and newsletter.
You will discover information with a "How-to-do-it"
approach. Join us now for the full scoop!

Subscribe: bizsitebiz-on@mail-list.com

======================================

About the Author

Larry Johnson has been working online for more than 9 years as a writer, publisher and webmaster. He has been nationally publisher in Home & Business magazine.

 

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Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
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Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
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Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
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What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
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Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
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  • how to create your ezine ad campaign part 1 evaluating ezines

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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

  • internet promotion off line site promotion

  • internet success is it only a dream

  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

  • is ezine advertising still worth

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  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

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  • i want to be an online marketer

  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • just give them what they want

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  • kaizen in online marketing

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  • know these five audiences to write a top selling book

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  • little red riding hood went walking in the ezine woods alone

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  • mail orders success guide

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  • marketing a professional practice free by writing

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  • marketing basics gather it all up

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  • mind set that helps you get new clients

  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • nine power words to punch up your ads

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • one american city defies the rule

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  • on your honor 3 steps to building the e trust factor

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  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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