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A Blog Isn't Just For Christmas.
I was watching the news on TV last night and there was a warning about buying puppies as Christmas presents. There's nothing worse than visiting the kennels in the new year and seeing all those unwanted dogs that were chosen as presents because they...
Adsense Isn't the Only PPC Game in Town
© 2004, John Calder http://www.TheEzine.net Since Google announced their revenue-sharing Adsense program in mid-2003, Internet marketers and other webmasters alike have embraced the program wholeheartedly. For content-heavy, non-commercially...
Marketing Classics - Must Read Books from the Greats
© 2004, John Calder http://www.TheEzine.net A large part of online marketing is really a high-tech version of classic direct sales techniques. From landing pages to affiliate recruitment to attracting list signups, all employ variations on classic...
The Top 10 Easy Ezine Development and Promotion Tips
The Top 10 Easy Ezine Development and Promotion Tips Either do it right or don't do it at all Don't create an ezine just because you're reading or seeing that others are creating them. While ezines can be a way to market your business, they are...
The Wonders of a Newsletter
As I learned more about internet marketing, I kept hearing that I needed my own 'in house' mailing list. This is a list of visitors who are interested in what my site has to offer. I could try to capture information on my visitors (ie: email...
 
Six Ways To Build Trust

"Six Ways To Build Trust"

by
Larry Johnson

Building trust and confidence in your buyer is very
important if you are going to make that sale online.
Here are some great ideas that will add a great deal
of confidence in your site.

-- Who are you ?

Give as much information as you can regarding
who you are. How long you have been in business?
If you can provide a picture and short autobiographical
sketch of yourself...especially details that relate to
your online qualifications and credentials.

-- How do I contact you ?

Do you have a brick-and-mortar operation ? If so,
let's see a picture of the building together with it's
exact mailing address, fax number, phone number,
and e-mail address. If you have staff members,
include them in the picture.

-- How will you use my information?

What is your privacy statement regarding my personal
information ? How will you use the information that I
provide you as a customer?

Give them some assurance on your "Privacy Page" that
their information is safe with your company...that it will
never be shared with others for any reason.

-- Is my transaction online safe?

Your orders should all be processed over a secure
server. Tell the customer how they will know that
this is the way you take orders and how they will
know by looking for "https" in the URL at the order
page.

Always give them other ordering options including
fax and especially telephone orders. Customers
feel very reassured talking with a real, live


person
when ordering online.

-- Testimonials page ?

If you have some testimonials from former customers,
show them to us on a separate page of your site.
Be sure to protect those people who make testimonials
and only share their contact information with their
permission.

-- FAQ section ?

Most sites have a number of typical, repeat questions.
You may cover most of these by including an FAQ page
on your site. It sure does cut down a lot on those
messages that you have answered a hundred times.

Another way you can save some time and effort, is by
setting up f*ee autoresponders which will answer most
relevant questions.

Having as much information about you, your business,
and contact details are all a part of providing your
customer a safe, trustworthy and reliable means of
doing business with someone online.

-- Larry Johnson
http://www.BizSiteBiz.com/

======================================

GET A QUICK START in this FR*E, weekly promotional
marketing ezine.
Each issue offers powerful marketing tips, resources
fresh ideas and original articles on how to create, promote
and market your own business, e-book and newsletter.
You will discover information with a "How-to-do-it"
approach. Join us now for the full scoop!

Subscribe: bizsitebiz-on@mail-list.com

======================================

About the Author

Larry Johnson has been working online for more than 9 years as a writer, publisher and webmaster. He has been nationally publisher in Home & Business magazine.

 

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Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
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Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to create your ezine ad campaign part 1 evaluating ezines

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  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

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  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

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  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

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  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

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  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • offline promotion 45 places your url should be seen or heard

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

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  • personal profile of the week bob osgoodby

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