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Informative Articles

How To Use A Powerful Leadership Tool To Step Up Sales Results
PERMISSION TO REPUBLISH: This article may be republished in newsletters and on web sites provided attribution is provided to the author, and it appears with the included copyright, resource box and live web site link. Email notice of intent to...
How to Write an Article
How To Write An Article By Luther Powell The first step in writing an article is finding a topic or subject, something to write about. This might seem to be a huge task, but it does not need to be. There are many different avenues to finding a...
Marketing and Multiple Streams
© 2004, John Calder http://www.TheEzine.net We've all heard of the idea of multiple streams of income, if from no other source, then from Robert Allen's books on that topic. But what does it really mean to build multiple streams of income? What...
Press Releases vs. Advertising Or How To Get Free Publicity for Your Business
Free publicity about your business is more valuable the paid advertising. How do you get free publicity? Use press releases. "First Things First" (a) Make your press releases news NOT advertising. A sample news item could be your business...
The Number One Jealousy-Guarded Secrets of Websites that Sell Faster than Fireworks on the Fourth of July!
What you're about to discover are the surefire techniques to turn your websites into Midas' goldmine! They work themselves like Copperfield's magic. You'll be shocked to see how easy it is to skyrocket your conversion rate and subscriber base --...
 
Testing and Tracking to improve your conversions

Creating an effective sales letter page is an essential part
of your online success. However, unless you're testing and
tracking each critical element in your sales content and
your sales process, you may be losing a great deal of time
and money.

You can dramatically increase your sales conversions simply
by taking the time to test and track your results. Not only
will testing and tracking enable you to determine what's
working and what's not, but it will also help you to focus
your energy on the techniques that produce results.

When testing, keep in mind that, a technique that produces
results for one person or one web site may not produce
results for you or for your web site. There is no one size
fits all technique that works for everyone. You must develop
your own style and technique and test your results to
determine what works for you.
So, what are we measuring? Well, you may think that I am
over simplifying matters here but I believe that there is
only one real measure and that is simply the outcome of your
visitors’ decision when faced with a choice. Whatever your
most wanted response is your visitor will either say yes
or no.
Every decision, or call to action, that you want a prospect
to take must be tracked. The result of that tracking will be
a yes or a no. When you know that a specific number of
visitors took the desired action, and the remainder did not,
you can analyse your results. If you take the total number
of unique yes calls to action, and you divide them by the
total number of unique visitors to the web page you will
know your conversion rate. For example, if 1,000 people
visit a web page where you have an ezine opt-in form, and 30
people opt-in, your conversion ratio for that opt-in form is
3% (30/1000).
So what parts of your web page should you try to improve?
Here is a list of web page


elements that you should focus
your attention on:
1. Headline
2. First few paragraphs
3. Follow up
4. Deadline
5. Scarcity
6. Delayed payment option
7. Price
8. Upgrade
9. Downgrade
10. Good until cancelled
11. Guarantee
12. Immediate back end sale
13. Bonus items
14. Reposition your offer
15. Alternative colours and graphics
16. Readability
17. Complementary product endorsements
18. Header graphic
19. Order page
20. Payment process
21. Navigation links
22. Everything else!

When you are testing and tracking make sure that you only
work on one element at a time. If you change two variables
and you see an improvement in conversion ratios you will not
be able to identify which one factor made the contribution.

You should also bear in mind that some changes may result in
poorer performance; you may get less sign ups to your ezine
or less people buying your product. This is not a failure it
simply means that you have discovered a tactic that doesn’t
work for your audience or your product.

One final point, be patient. The expert statisticians will
tell you that you need at least 25 actions for a test to be
statistically valid. That means 25 new ezine subscribers or
25 sales. Anything less than that and your test results will
not really be accurate enough. In fact the more results the
better, you should consider 25 to be the absolute minimum
and aim to get 30 to 40 if you can.

About the Author

John Taylor is the author of "Learn over Twenty ways To
Improve Your Conversion Rate and Multiply Your Profits" - A
Special Report that contains a wealth of information on
professional testing and tracking techniques that can boost
your conversion rate and generate increased profits. To
learn how testing and tracking can boost your profits click
this link now: http://www.test-and-track.com

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

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  • internet marketing success requires a business plan part ii

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  • interviews one of the easiest products to create

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  • interview with michael murray autoresponder basics

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  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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  • my cybernet life story the life and trials of an internet junkie

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  • offline promotion 45 places your url should be seen or heard

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

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