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Are You Using Ezine Classified Ads?
If not, then you should be. They are much more effective than traditional online classifieds mainly because they are more targeted. How many ezines do you think are out there in internet world? I really do not know. But it has got to be tens of...
How to Write an Article
How To Write An Article By Luther Powell The first step in writing an article is finding a topic or subject, something to write about. This might seem to be a huge task, but it does not need to be. There are many different avenues to finding a...
Taking Advantage of the BEST Advertising Around
There simply is no other form of advertising that is as effective as ezine advertising. Think about what the good ezines do. They offer information, education, and entertainment to readers. They target specific audiences. They go out regularly to...
Thrills Drills and Barbecue Drills
Big business is being taken for a very expensive ride. By whom? By each other. Confidence games are being perpetrated by Global corporations upon the only victims that can afford huge losses -- other Global corporations. How do the crooks get away...
What Is Your Lure, Bait and Gear? An exercise to define who you are attracting
Fly fishing -- it doesn't work, does it? When I first watched someone fly-fishing, I saw them release the line that went out far in the water. No sooner had the fly hit the water it was being jerked back and reeled in. Even today, I still don't...
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Target Practice And The Internet Entrepreneur
Target Practice And The Internet Entrepreneur
Internet marketing, a lot of the time really is hit and miss. Always keep in mind that when you promote your site you are, in effect trying to get the word out to the whole world. Not an easy task! How can there NOT be variables when you are advertising to billions? It isn't always where you advertise that makes the difference; it's HOW. First and foremost, it is SO important to have effective ad copy. Without it, you truly are wasting your time and money. Along with effective ads, it's imperative that you have variety! Don't advertise all over the place with the same ad. The surfer of today seems to get bored very quickly, so it's important to pique their curiosity as often as possible.
Rotate your ads - this means, that if you post to ffa.net with Ad A on Monday, you will post to that site with Ad B on Tuesday. And track your ads so you know which ones are getting the most clicks. Once you know this, you can scratch the less-effective ads off your list, and write new and improved versions. The time of day you submit can also make a difference. You have to test rack this as well. Try different times of the day, different days of the week, and different ads on each site. See how your ads do when you advertise once a week, twice a week or every day. It's a lot of work! I have found ffas to be quite effective. Now, before you say "UGH!" let me tell you - ffas aren't the only advertising method that generate mounds of email! If
you don't like the idea of submitting to individual ffa pages, try a database submitter, like worldsubmitter.com or mymegasubmitter.com. Your ad can be on thousands of sites in minutes. And don't forget to set up a 'junk' email account BEFORE you post to the ffas, or you will be in trouble! Next are the safelists. I submit to under 40 safelists daily, but receive over 1000 emails in each of my 7 mailboxes every 2 days! The point is, whether you use ffas or safelists, you cannot escape a full inbox :) Safelist examples are adtactics.com and mbpsafelist.com, and they get pretty good results if your headline is effective. If you can, try a sponsor ad (your ad at the top of every email sent to the safelist) - incredible results, but only for the first 3 or 4 days - I noticed a loss of interest shortly thereafter. The list goes on and on - start page programs, banner exchanges, reciprocal links, classified ads, ezine advertising - try all of the above. Find the mix that works best for you. And, when it stops working, either drop it entirely or mix differently. Eventually you will find a winning combination. ------------------------------------------------- Elizabeth is a freelance copywriter and owner of Strategy Ad Service. She provides copywriting solutions for small businesses worldwide. For promotion ideas, free articles or more information about her services, visit her website at http://www.strategyadservice.com -------------------------------------------------
About the Author
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Welcome To Ezine.Com! |
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Ezine Information |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
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