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Basic Formatting Rules for Building a Successful Ezine - Part 2
Just as in life, there are three tiers of wealth in the ezine industry. There is the lower class who have fewer than 500 subscribers. Then there is the middle class with 501 to 100,000 subscribers. And finally, there is the upper class who have...
Beware Overload
The Net is a great place to learn about anything from aardvarks to zucchini. And while this information superhighway creates a great opportunity to discover new things, it comes as a bit of a double-edged sword. From day one it was inevitable that...
Internet Promotion: Ezines
One of the more important things that you can do to generate return visits to your web site is to publish an e-newsletter (or e-zine). Give your visitors a chance to subscribe on your home page, and you've got them for life! That is, as long as...
Online Marketing: Five Fun Ideas that Increase Traffic
1. Using Hidden Links to increase subscribers or for a contest. Place a not so easy to find link in your copy and then ask people to find it. Give them a prize or freebie for finding it. Or you can give them the ebook after they find the link and...
The ABC's of an Ezine Publisher
(c)2001 BJ Evans You think school kids have it rough, trying to learn their ABCs? Try publishing an ezine! The list below is probably only a little, tiny drop-in-the-bucket to the people that put out the ezines we enjoy every day. And...
 
The Hierarchy Of Marketing

Think back to your days as a college freshman,... so many
classes, so many options. If you ever took a psychology class,
you might remember a guy by the name of Abraham Maslow.

Maslow was a psychologist that came up with a theory dealing with
the hierarchy of human needs. No, marketing is not essential to
human survival, and chances are your product or service is not
either. However, whatever you are offering, it will fall into one
of the categories Maslow has listed in his hierarchy of needs.
And if you know which need you should appeal to, it will be that
much easier to market to your prospects.

The first level on Maslow's hierarchy deals with physiological
needs. These are the most basic necessities that humans require
to survive. Food, water, shelter, and oxygen all fall into this
category, along with sleep, activity and other inevitable human
functions.

If your product or service has to do with a basic need, your main
problem is getting the customer to buy from you instead of your
competitors. Everybody needs food, so why would potential
customers be more inclined to buy lunch at your restaurant
instead of the taco shack across the street? Perhaps you have
lower prices, better quality, faster service, or a more
comfortable environment than they do. It is important to stress
that what YOU offer holds certain advantages over the customers'
other choices.

The next stage of human need deals with safety and security. Turn
the TV on for five minutes, and see how many ads about insurance,
retirement plans, or home alarm systems play during the
commercial break. How would the use of your product initiate
feelings of safety and stability in your customers' lives? Stress
these factors as your main selling points.

The third tier of Maslow's hierarchy is the love and belonging
step. We have all felt the desire to


be closer to our families,
to have more friends, or to find a significant other.

Appealing to these desires is useful if you run a personals web
page or a own a club. Tell your prospects about the great
interactions they will have if they try your service, and use
testimonials from customers past. Hearing about great results
from former clients is a great way to get new buyers.

Maslow's next area of human need deals with esteem. One area of
esteem needs calls for recognition from others, status,
attention, and recognition. The other area hits a little closer
to the self, involving self respect, confidence, competence,
independence and achievement.

I am reminded of a shampoo commercial in which the lead actress
walks through an office building with the admiring eyes of many
workers following her around. At the end, she walks into a board
meeting and states that she doesn't even work for the company,
and all the attention must be the result of her shampoo.

The last tier of Maslow's hierarchy is called the self
actualization level. Ever heard the army slogan "Be all that you
can be"? This is an appeal to the self actualization needs of
human beings. Approaching people at this level of the hierarchy
involves inviting them to live up to their full potential as a
hard working, motivated member of society.

Appealing to the needs of your customers can be a great way to
grab the attention of your customers, as long as you remember to
be responsible about it. Who knew incorporating psychology into
your marketing plan could be such a great way to grab customers?

About the Author

Ana Ventura writes sizzling ads for DrNunley's http://BizGuru.com
See her super Ezine Ad Package that gets your ad in front of 55
million people without spamming. Reach Ana at
mailto:ana@bizguru.com or 801-328-9006.

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising part one

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  • industry pro interview insider secrets to building your pr campaign

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  • internet 101 hitch your wagon to a star for internet success

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  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

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