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3 Steps To Quickly Writing Ezine Articles
Come on, admit it: Whether you're a professional writer or not we all draw a blank when we want to write an ezine article. I've found an answer to that dilemma that will get you writing in no time so that you can publish your ezine article and...
Excite Me, Tease Me, Make Me Want to............CLICK!
Banners are a necessity for anyone doing business online. Sooner or later you'll want to do some banner advertising or simply swap with another site, so you'll want to make sure you have a few to choose from when that time comes. There are...
Got Spyware? Tips for detection, removal and prevention
Spyware, also known as adware or malware, is getting to be more and more of a problem to internet users. Spyware is usually a program or application that is installed onto your pc, often without your knowledge or permission. It may display ads,...
How I Build a Huge List of Opt-in Subscribers
So now you have signed up Affiliate Programs, posted links around the Internet, have your own website, and what's now? Well, what you need to do now is build a HUGE list of loyal opt-in subscribers! Everyone wants and needs to grow their opt-in list...
Working on your tan!
Working on your tan! by Working on your tan!(c) 2003 One of my favorite sayings is 'youth is wasted on the young'. I think Shakespeare said it first but I heard it a lot from my Mom. Now that I am older, I can see what she meant. Life is funny ...
 
The Hierarchy Of Marketing

Think back to your days as a college freshman,... so many
classes, so many options. If you ever took a psychology class,
you might remember a guy by the name of Abraham Maslow.

Maslow was a psychologist that came up with a theory dealing with
the hierarchy of human needs. No, marketing is not essential to
human survival, and chances are your product or service is not
either. However, whatever you are offering, it will fall into one
of the categories Maslow has listed in his hierarchy of needs.
And if you know which need you should appeal to, it will be that
much easier to market to your prospects.

The first level on Maslow's hierarchy deals with physiological
needs. These are the most basic necessities that humans require
to survive. Food, water, shelter, and oxygen all fall into this
category, along with sleep, activity and other inevitable human
functions.

If your product or service has to do with a basic need, your main
problem is getting the customer to buy from you instead of your
competitors. Everybody needs food, so why would potential
customers be more inclined to buy lunch at your restaurant
instead of the taco shack across the street? Perhaps you have
lower prices, better quality, faster service, or a more
comfortable environment than they do. It is important to stress
that what YOU offer holds certain advantages over the customers'
other choices.

The next stage of human need deals with safety and security. Turn
the TV on for five minutes, and see how many ads about insurance,
retirement plans, or home alarm systems play during the
commercial break. How would the use of your product initiate
feelings of safety and stability in your customers' lives? Stress
these factors as your main selling points.

The third tier of Maslow's hierarchy is the love and belonging
step. We have all felt the desire to


be closer to our families,
to have more friends, or to find a significant other.

Appealing to these desires is useful if you run a personals web
page or a own a club. Tell your prospects about the great
interactions they will have if they try your service, and use
testimonials from customers past. Hearing about great results
from former clients is a great way to get new buyers.

Maslow's next area of human need deals with esteem. One area of
esteem needs calls for recognition from others, status,
attention, and recognition. The other area hits a little closer
to the self, involving self respect, confidence, competence,
independence and achievement.

I am reminded of a shampoo commercial in which the lead actress
walks through an office building with the admiring eyes of many
workers following her around. At the end, she walks into a board
meeting and states that she doesn't even work for the company,
and all the attention must be the result of her shampoo.

The last tier of Maslow's hierarchy is called the self
actualization level. Ever heard the army slogan "Be all that you
can be"? This is an appeal to the self actualization needs of
human beings. Approaching people at this level of the hierarchy
involves inviting them to live up to their full potential as a
hard working, motivated member of society.

Appealing to the needs of your customers can be a great way to
grab the attention of your customers, as long as you remember to
be responsible about it. Who knew incorporating psychology into
your marketing plan could be such a great way to grab customers?

About the Author

Ana Ventura writes sizzling ads for DrNunley's http://BizGuru.com
See her super Ezine Ad Package that gets your ad in front of 55
million people without spamming. Reach Ana at
mailto:ana@bizguru.com or 801-328-9006.

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
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Ezine - Wikipedia, the free encyclopedia
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News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
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Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
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Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
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Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
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My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
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Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
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Welcome To Ezine.Com!
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Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
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  • how to properly use ezine advertising part one

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  • industry pro interview insider secrets to building your pr campaign

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  • internet 101 hitch your wagon to a star for internet success

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  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

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