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Getting The Most Out Of Advertising
When you pay for advertising, whether it's buying a solo ad to a large opt-in list or pay-per-click search engines, your results will be many times greater than free ads, because your leads are very targeted. Targeted leads mean quality leads,...
How To Properly Use Ezine Advertising - Part One
Just for the sake of avoiding an argument, let's just say that ezine advertising is the best form of advertising on the Internet. Now, let's move on to learning how to more properly make use of the advertising available in ezines. Essentially, and...
How to Read A Person Like A Book
How to Read A Person Like A Book by Oscar Bruce Copyright: 2005 Article Autoresponder: mailto:How_to_Read_A_Person@epublishersresource.com Author Contact Email: mailto:diana@forwardpromotion.com Word Count: 615 words ...
Making Your Site Sticky...Building Income Through Content
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Public Speaking Tips from the Trenches
Many years of experience public speaking, most recently for the Royal Caribbean and Costa cruise lines, and listening to a host of other accomplished speakers, have taught me how to handle a lot of curve balls. Here are some public speaking tips...
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The Life and Times of a Grizzly Ad!
The first point would have to be the most desired but most often missed. How do you perceive your own work? Your ad just isn't a bunch of words pushed together to make that sale. It is an actual memory you are trying to implant. Don't necessarily write your ad to leap out at the reader, sometimes it's better to have the reader dive in. It's something that the reader walks away with, whether knowingly or unknowingly.
You have 3 steps to conquer:
You must first "grab" the readers ATTENTION !! In a sea of advertising it seems nearly impossible to catch the quick eye of the consumer. You are not only in a sharkpool of competition, but the consumers of the new millennia are skilled at tuning it out. This by far is the most important point. If you can't grab their Attention, you can't leave a message behind.
Ok, you have grabbed their attention..Now what happens? The reader becomes consciously aware of you. Your ad now has a glimmer of life. This is the readers "Conscious Stage". The memory chip you call a brain has just engaged. No matter how deep, the memory is now there. Often, building a conscious awareness, is just that, a process of building. A consumer may not click with you the first time they see your ad, but they may the second, third or twentieth time. It could be a matter of days or even years, but that long, not forgotten memory has built a foundation of familiarity.
What's Next You Ask?
They form an "opinion". This activates decisive reasoning. They react one of three ways.
1) They react positively and most assuredly shift into the fourth and final stage.
2) They react negatively and that long planted memory has either been erased or has drawn what I sometimes refer to as the "I should Hate'em" attitude. This is where some advertisers draw the consumer in by openly attacking it's competition. Not always ethical, but often quite effective.
or 3) They have absolutely no
opinion at all. These are the most important readers. The others have already opted to continue or abort. These people remember you but you have not drawn a strong enough opinion to pull them through the third stage. This requires you to re-assess your ad. You "ARE" catching their attention, but you have not gained their complete interest. Go back. See what catches their attention and what comes off as the weak link of your message. Try again.
Now (assuming they reacted positively) your reader is in the last stage of the process. They are required to take action. Yes, I'll go with your product. No, I don't think so at this time.
"This Time".
For Web Site owners; If at all possible, leave two major impressions with your now potential buyer when they reach your page(s). First, make it clear that if they go with you today, there is an extra incentive to do so. Secondly, if they can't decide today, make it clear that you want to see them again. That's called "Invitation and Follow-Up". Just a note to the wise. Make these impressions (Incentive & Invitation) apart from one another, not together.
Your potential customer now decides to take that final step of action. It all come down to this:
1) They buy your product, try your product, or ask for more information. But no matter what, your potential customer is now a legitimate sale or lead.
2) They have now decided against you. Website owners, don't forget about that second impression (Invitation & Follow-Up). Not now doesn't always mean forever.
Best of Luck
About the Author
William "Wild Bill" Montgomery http://www.MakingProfit.com Join our Sizzlin' HOT Ezine - The InfoZone Weekly Report Get Hot Tips & Hot Links. Great Guest Articles. Direct Links To The Latest Article Submissions In Our Database! To Subscribe visit http://www.MakingProfit.com or send email to mailto:infozone@makingprofit.com with subscribe in body of message.
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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