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BACK TO BASICS
We all read tons of literature on pertinent marketing information that is valuable to our business. With all the tools and resources available to us, it is hard to keep up with all the trends of the internet. So, I am going to take you back to...
How Great Copywriting Sizzles For The Sale
Great copywriting really ticks me off. No, I mean it. In fact I think I already wrote an article about it. It was called "Why I Hate Compelling Ad Copy" if I remember right. What makes me mad about great copywriting is simple. It leads me. It...
How I Increased My Ezine Readership Overnight!
How I Increased My Ezine Readership Overnight! by Marc Howlett Note: You are welcome to republish this article as long as the resource box is included at the end. We all know how important our opt-in list are but what we really need is members...
How to Spice up Your Ezines with Zero Cost!
The other day as I watched the Matrix on HBO, something struck me hard! That was when Morpheus said, "What are you waiting for? You're faster than that. Don't think you are. Know you are!" And before I knew it, I found myself switching off...
List Host Nightmares!
For three weeks as I was putting out my weekly newsletter, I saw a promotion on the log-in screen at my list host, ListBot Gold, suggesting I could upgrade from Listbot Gold to a new bCentral service being launched called ListBuilder. It would give...
 
The Life and Times of a Grizzly Ad!

The first point would have to be the most desired but most often missed. How
do you perceive your own work? Your ad just isn't a bunch of words pushed
together to make that sale. It is an actual memory you are trying to
implant. Don't necessarily write your ad to leap out at the reader,
sometimes it's better to have the reader dive in. It's something that the
reader walks away with, whether knowingly or unknowingly.

You have 3 steps to conquer:

You must first "grab" the readers ATTENTION !! In a sea of advertising it
seems nearly impossible to catch the quick eye of the consumer. You are not
only in a sharkpool of competition, but the consumers of the new millennia
are skilled at tuning it out. This by far is the most important point. If
you can't grab their Attention, you can't leave a message behind.

Ok, you have grabbed their attention..Now what happens? The reader becomes
consciously aware of you. Your ad now has a glimmer of life. This is the
readers "Conscious Stage". The memory chip you call a brain has just
engaged. No matter how deep, the memory is now there. Often, building a
conscious awareness, is just that, a process of building. A consumer may not
click with you the first time they see your ad, but they may the second,
third or twentieth time. It could be a matter of days or even years, but
that long, not forgotten memory has built a foundation of familiarity.

What's Next You Ask?

They form an "opinion". This activates decisive reasoning. They react one of
three ways.

1) They react positively and most assuredly shift into the fourth and final
stage.

2) They react negatively and that long planted memory has either been erased
or has drawn what I sometimes refer to as the "I should Hate'em" attitude.
This is where some advertisers draw the consumer in by openly attacking it's
competition. Not always ethical, but often quite effective.

or
3) They have absolutely no


opinion at all. These are the most important
readers. The others have already opted to continue or abort. These people
remember you but you have not drawn a strong enough opinion to pull them
through the third stage. This requires you to re-assess your ad. You "ARE"
catching their attention, but you have not gained their complete interest.
Go back. See what catches their attention and what comes off as the weak
link of your message. Try again.

Now (assuming they reacted positively) your reader is in the last stage of
the process. They are required to take action. Yes, I'll go with your
product. No, I don't think so at this time.

"This Time".

For Web Site owners; If at all possible, leave two major impressions with
your now potential buyer when they reach your page(s). First, make it clear
that if they go with you today, there is an extra incentive to do so.
Secondly, if they can't decide today, make it clear that you want to see
them again. That's called "Invitation and Follow-Up". Just a note to the
wise. Make these impressions (Incentive & Invitation) apart from one
another, not together.

Your potential customer now decides to take that final step of action. It
all come down to this:

1) They buy your product, try your product, or ask for more information. But
no matter what, your potential customer is now a legitimate sale or lead.

2) They have now decided against you. Website owners, don't forget about
that second impression (Invitation & Follow-Up). Not now doesn't always mean
forever.

Best of Luck

About the Author

William "Wild Bill" Montgomery
http://www.MakingProfit.com
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Monthly magazine with reviews, articles, and discussion forums.
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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

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  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

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  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

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  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

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  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

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  • interview with an ezine marketing pro alexandria k brown

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  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • nine power words to punch up your ads

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  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • on your honor 3 steps to building the e trust factor

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  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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