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But What If You Can't Create Your Own Product?
The real money IS in creating and marketing your own products. You don't have to be on-line long before that truth begins to sink in. It's no different than off-line really. The off-line manufacturers earn substantially more than their sales...
How and Where to Advertise Your Small Business Online
OK, I'll admit it, I'm a bit of a cheapskate when it comes to marketing. I let my free ebooks, articles and newsletter do most of my marketing work. But I also realize that in order to succeed in business, you must spend SOME money advertising. And...
Internet Success - Is it Only a Dream
These past couple of years have been quite the eye opener for many in the work force. I happen to live in the United States but I think people everywhere can relate. An ever so generous economy suddenly got out of bed on the wrong side one morning....
The Orange Marmalade Lid Secrets Of The GURUs
Ever notice how the first ten paragraphs of every sales pitch you read online are the same? Ever notice how the first two pages of most ebooks or info reports you get are the same? If you think about it, I'm certain you can tell me exactly what it...
Top 10 Biggest Mistakes of Website Design
Author: Scott Whitney Contact: swhitney@whitcom.com Website: http://www.whitcom.com Word Count: 1404 (including resource box/author info) Title: "Top 10 Biggest Mistakes of Website Design" Description: This article details critical mistakes made...
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THE POWER OF CONCENTRATED MARKETING
First of all, what do you mean by concentrated? Encarta(R) Pocket Dictionary gives two words that defines it well- strong and focused. Being concentrated requires you not only to have a focus but to have a strong focus!
When you desire to concentrate on something, a clear target is mandatory. You need to have a very definite goal. Why? Because when you concentrate on one goal you are placed into a track that will lead to the fulfillment of the goal you desire to achieve. Everything that you do boils down towards its realization. By being in a concentrated state, you are given a single, clear, concrete and definite focus.
Your marketing becomes more effective, efficient and consistent when you are strongly focused. This is where you can see why having a well-defined niche market is important, even vital to your business's life. Why focusing on promotinng one or very few affiliate program can give you a consistent income. Why there are people who succeeds in any network marketing business they join. Why companies such as Coca-Cola, McDonald's and Adobe are
sometimes bigger than other conglomerates.
The ultimate reason for all of these is they have a great deal of focus in what their doing. That's why all their marketing efforts when combined and funnelled towards promoting that one product, service or opportunity they're selling-immediately results to big profits. And since their marketing is concentrated on only one entity, they possess a great advantage against those who have multiple entities to promote.
Application: Pick that one product, service or opportunity that's best for you and stick towards promoting that one thing. Use all your resources and combine all your marketing efforts towards promoting it. Find every means to advertise it. Utilize every tool to make your marketing more effective. And just and wait and see on how effective and swift things can be!
About the Author
Caleb Galaraga is the editor of the Interactive Marketers Journal, the ezine that gives you practical, doable and effective marketing strategies weekly. You can subscribe by emailing mailto:imj-subscribe@topica.com
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