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Eight Tips for Ezine Writers
Have you ever wondered why Ezine Articles have become one of the most effective marketing techniques on the Web? The reason is quite simple. People very rarely go online looking for something to buy. They go online looking for information - free...
Getting The Most Out Of Advertising
When you pay for advertising, whether it's buying a solo ad to a large opt-in list or pay-per-click search engines, your results will be many times greater than free ads, because your leads are very targeted. Targeted leads mean quality leads,...
How To Get Thousands Of Dollars Worth Of Free Publicity  on Radio
Baseball great Reggie Jackson, who often got more publicity than he wanted, once said, "The media are like birds on a wire. When one flies, they all fly." Everyone in the media monitors everyone else, because NO ONE wants to miss anything or leave...
Niche Marketing : Finding JV Partners
Joint Ventures (JVs) are one of the most powerfull techniques you can employ to get your Niche Business up and running. If they are done right Joint Ventures can help you start making money almost immediately online. If you're not sure what a...
Should I Publish My Own Ezine?
Should I Publish My Own Ezine? c 2002 By Ruth Duda I have many subscribers email me and ask me questions about publishing their own ezine. Many would like to publish an ezine, but just aren't sure they can do it. These are the top 5 questions...
 
THE PROFIT IS IN YOUR FOLLOW-UP...

© 1998-2004 Thom Reece All Rights Reserved

No matter what you sell--products, services, or causes--one of the key ingredients to your success will be the attention you give your sales lead follow-up system.

Notice that I used the word system to describe your follow-up program. It's an important conceptual word. If you do not have a well planned, step-by-step system for lead follow-up you are leaving a lot of profits sitting on the table.

It is widely accepted that it takes a minimum of five attempts to close a sale (any sale) before the customer has enough information and confidence to buy from you. If your idea of follow-up is to bounce one autoresponder message back to your on-line inquiry and expect the cash register to ring, you are in for a shocking surprise.

You have heard often, and will continue to hear, that internet marketing is based on the building of relationships with your potential customers. It's true! Indeed, this is one of the true Power Principles of internet marketing. One of the great benefits of the internet is the ease and cost-effectiveness of relationship building.

We must understand that our potential customer is inundated with competing advertising messages from various media--television, radio, newspapers, magazines, billboards, point- of-purchase, direct mail--and now the internet.

All of these marketing methods attempt to build a relationship with its audience in order to make the advertising message credible and believable. Credibility and believability lead naturally to sales.

The one media that stands head and shoulders above the competition is the internet. No other vehicle provides the opportunity to connect with your audience in such a timely and intimate way. Using the combination of web sites and email you have the graphical power of television and the intimate targeting of direct mail--without the associated high costs. It's a powerful combination.

If you really want to 'Reach Out And Touch Someone', the way to do it is with the real Killer Application of the internet e-mail.

The two most powerful e-mail tools for effective client follow-up are:

  • Your own e-mail newsletter, ezine, discussion list, etc.
  • A programmed system of timed e-mail follow-up messages.
Let's look at each one briefly:

YOUR OWN E-MAIL NEWSLETTER, EZINE.


I can't say enough about what a regular newsletter or ezine will do for your bottom line. By communicating useful information to your clients and prospects on a regular basis you are building a strong bonding


relationship with them. Over time, they will begin to see you as a partner in their success. The trust and friendship you have built through your newsletter will translate to added business and increased profits for you.

Managing a newsletter or ezine does not have to be expensive or very time consuming. There are several free services that will host your publication and provide an automated subscription process. I just switched one newsletter over to the YahooGroups system for new subscriptions and it seems to work fine. It has eliminated all the hand subscription process and automated it for me, all at no cost.

AUTOMATED E-MAIL FOLLOW-UP:

The use of autoresponders to supply immediate and comprehensive information to your prospects is a very powerful use of e-mail technology and, I believe, a good one.

But, what do you do after the initial lead response? How do you continue to follow-up at regular intervals? If you deal with very few leads of high quality, it's not a problem to follow-up with custom one-on-one messages and it is imperative that you do so if you expect to convert these leads to sales.

If your lead flow runs to big numbers, however, you have a problem. You simply must automate the follow-up process to insure that every prospect inquiry gets properly timed, on-going, information and reasons to buy--a minimum of 5 times. To do less is to waste your lead generation investment. You must maximize this return-on-investment if you are to succeed and the only practical way to do this is with automation.

A number of e-mail services provide an autoresponder system that will send a series of pre-written, timed, follow-up messages to your leads. This is a powerful use of technology. The real power comes, however, when the messages you send are professionally crafted works of benefit laden sales copy. These timed responses can be profit-enhancing selling tools, or downright intrusions. The difference will be the skill with which you use the tool.

The reward for building an automated follow-up system is always worth the effort. The time you spend nurturing your follow-up program will result in increased sales and profits, an improved image, more sales leads, lower sales costs, shortened selling cycles, and improved cash flow.


About the Author

Thom Reece is the CEO and Senior Consultant for On-Line Marketing Group... His website... On-Line Marketing Resource Center ...( www.e-comprofits.com ) is
visited by thousands of internet marketers daily. Thom can be reached at: 808-929-7377, Fax: 808-929-8711, or by email at: thom@e-comprofits.com

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
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BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
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My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
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Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to promote your business a 10 step guide for beginners

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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

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  • how to use your google api key as your secret weapon part two

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  • hunting for niches

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

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  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing is confusing isnt it

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  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

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  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

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  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

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  • interview with an ezine marketing pro alexandria k brown

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  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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  • marketing basics gather it all up

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  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • newbies guide to writing and submitting ezine articles

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  • nine power words to punch up your ads

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  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • on your honor 3 steps to building the e trust factor

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  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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