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12 Ways To Create An Order-Pulling Niche
A niche is something that sets your business apart from your competitors. To c.ompete with other businesses nowadays, especially online, you need a unique niche. Just make sure your competitors are not using the same niche. Below are twelve ideas...
A Marketing Lesson From TV's The Apprentice
Advertising and marketing are creative disciplines. That's one reason I love being a part of the marketing industry. Finding creative solutions to help clients sell their products and services is a fun way to make a living. Having said that, I must...
Mastering the Internet's Two Sales Methods
In parts 1 and 2 of this series, we discussed the two methods of making sales on the Internet, Instant Excitement, and Earned Association. Now, the real question is this: How do we Integrate them both on the same sales site? First, realize...
Stop Slacking and TAKE ACTION!!: tid-bit-tips for online success
Stop Slacking and TAKE ACTION!! By: Anthony L. Davenport -------------------------------------------------------- Do you want On-line Success? If you want to succeed online, you have to do something. (Advertise, Market, Joint Venture, product...
The 80:20 Rule- Your Formula For Success
The previous 'dirt-world' retail business I managed had a large turnover, a very high profit, and less than 100 lines. Early in 2001, I was contracted to manage another business. This one carries over 800 different lines, yet has a turnover of only...
 
The WRONG Way To WRITE Articles

Copyright © 2005 Steve Shaw

As you no doubt already know, writing articles is probably the most effective way to promote your web site. It's a very simple principle - publishers want a vast quantity of good quality content that they do not have to pay for; you provide that content, with the proviso that at the bottom of your article, they include your resource box with a link to your web site. It's a win-win situation. With your article published on heaps of web sites, and in several ezines, it's enough to set your traffic counter spinning.

However, I see many articles that are simply not written in a way that will maximize the benefits for the author. Minor mistakes can turn an article that would otherwise get published several times and achieve a great deal for the author, into an article that is barely published and discarded by most publishers into the trash.

By avoiding these common mistakes, your article will appeal much more to publishers, and you will see the results from your article submissions vastly improve:


1. Do Not Write A Solo Ad

Many authors make the mistake of submitting articles that are actually little more than solo advertisements for their web sites. Containing little helpful information, they read like a sales letter and then urge the reader to visit their web site - and that's before you get to the resource box.

The chances of such an article getting published are virtually zero. Publishers are looking for an informative article, a quality piece that they can publish in order to benefit their readership and their visitors.

This means that including a link to your own web site in the article body is generally a no-no, unless for example, you are linking to a helpful article that adds further to the information you have included and is in context.

Your article should not read like a promotional vehicle for a particular product or service.


2. Do Not Include Affiliate Links

The site of an affiliate link within your article is a big turn-off for publishers - unless your article is highly informative and of an extremely high quality, but that is quite rare.

Generally, if you want to maximize your chances of publication, avoid including affiliate links in your article.


You can sometimes get away with it, if for example you include a link to a straight domain that actually forwards via your affiliate link to another web site. The publisher might not notice, as it appears to be a straightforward web site link, but I find it quite sneaky and dishonest, and I would not generally recommend it.


3. Avoid Spelling Mistakes

The sight of a spelling mistake in an article is another big turn-off for publishers. It turns what could otherwise be an acceptable article with good chances of publication, into a poor quality article that will end up in the trash. Publishers are busy people - they don't have time to edit out your mistakes. But the main point is that spelling mistakes leave a Very Bad Impression - it points to a lack of care on your part, and reduces the credibility of the information provided in the article.

Take a minute to run your article through a spell checker - there's a free one online at http://www.spellcheck.net/ - before you submit it. You may be surprised at what you failed to spot.


4. Do Not Include Hype In Your Resource Box

While your resource box can include a link to your web site, it should not read like an advert. I see many resource boxes that read like over-hyped promotional material more at home on a classified ad page. Your resource box should contain some brief information about you as an author, with a link to your web page - nothing more.

A badly written, overly-promotional resource box can cause a publisher to reject your article, even if your article would otherwise have been accepted - the simple reason is that such a hyped-up resource box would 'lower the tone' of their publication, and turn off their readership. That's obviously not what they want to do.

Just respect your potential publishers, and keep your resource box brief and to the point.


As long as you avoid these common mistakes, you are on the right track, and you should see the results from your article submissions greatly improve. Steve Shaw provides systems and software for effective e-marketing. Find out more about how to publish articles for profit online with his popular free ecourse, available at: => http://www.takanomi.com/publish-articles.php

 

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Monthly magazine with reviews, articles, and discussion forums.
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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

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  • how to promote your web site by writing articles

  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • marketing basics gather it all up

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  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • nine power words to punch up your ads

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • one american city defies the rule

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  • online promotion beats traditional seven one part 2

  • on your honor 3 steps to building the e trust factor

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  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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