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10 Easy Tips to Improve Your Ezine
Writing and publishing an ezine is a very important part of your online business so you want to make it the best possible ezine you can. I have made mistakes and changed and re-changed my ezine many times to make it the best it can be. I...
HOW TO BUILD AN ONLINE AUDIENCE ON A VERY LIMITED BUDGET
I find that writing articles based on my own knowledge and life experiences is the best means of internet marketing. In other words, you are BRANDING yourself. Writing down information (valuable), that can inform and most importantly, HELP others...
Interview With eZine Publisher Terry Telford
Copyright © 2004 David Geer. All rights reserved. David Geer: Can you give us a little background information about yourself? Terry Telford: Sure David. I graduated from college in 1991. I majored in Advertising and soon discovered...
Selling With Principles -- NOT Plungers
For most of us, selling is against our natures. We were taught as children to be polite, courteous, and respecting of others. (Well, at least some of us were anyway.) The problem is, selling seems to go against those principles. Notice I said...
The Worst Marketing Strategy You Can Use
PUBLISHERS: You may use this article in your online ezine or on your web site provided you do not change the article. You must also include the resource box at the end of the article. Any links that appear in the body of the article or in the...
 
Top Ten Ways to Attract Targeted Local Customers With Online Marketing

Top Ten Ways to Attract Targeted Local Customers With Online Marketing
Judy Cullins ©2005 All Rights Reserved.

Does your business have a Web site? Have you missed the idea that it can be your 24/7 virtual marketing machine? Do you wonder how it could bring you minions more customers and clients to your "brick and mortar" location?

The biggest mistake local businesses make is not using the Internet to let potential customers and clients know who they are, who they can be by offering valuable content to attract them back again and again, and why they are the first choice over their competition.

Did you know that many of your local potential customers will Google your Web name or your name to see what you offer and how you may be their choice over others? Today people are much more Internet savvy. You need to speak to them.

Building traffic to your Web site to market it needs you to install proper content and sales messages on it as well as other tried and true Online promotion methods such as submitting articles and creating a blog.

FACT: You have only 10 seconds to attract your potential customers and get him to stay long enough to show them your business is his best choice.

How's your Web Site Doing?

Take the "Check and Correct Quiz” below to see if your Web site measures up. After your input what you don't know will be clearer. If you want your Web site to be more effective, stay open and learn how they can put more money in your checking account each month.

Answer these questions to see if you are on track or need a professional partner to help you get the necessary marketing language and content on your site to bring targeted traffic. Realize the spiders of the search engines comb sites daily looking for good key word, free information, and power writing sales content.

Did You Know Your Web site Needs...?

_____1. A sales letter (short or long) for each product or service you offer. You need to give your visitors a reason to buy from you.

_____2. Benefit driven headlines on your home page to attract people to your sales messages. Drop your announcements because they bore. Make your visitor's mouths water, their skin tingle, and their eyes receive a positive picture of how they will be after they use you. Make your headlines on your home


page and in your sales letters sizzle and seduce to get them to call you and come to your office.

_____3. Testimonials from former clients and customers

_____4. Less bio and credentials on the home page because your customer wants to know "what's in it for me?" Put this information on your Contact or About Me page.

_____5. Less telling and more engaging the visitor to stay (they leave immediately if they don't see benefits and valuable content that answers their concerns). Forget the brochure-style home page.

_____6. A preplan naming the top two to three focuses you want to attract customers to, who your target market is, and your Web site's contacts and money goals.

_____7. Much more "You" centered information such as benefits or short tips and articles

_____8. Acknowledgement and answers for your visitor's concerns, problems or challenges. These hook your Web visitor to pick up the phone to call you.

_____9. Proven strategies that get people to your site to include writing and submitting short articles to other Web sites and ezines, exchanging links, a blog page for your customer to interact with you and get questions answered, and many more.

____10. A willingness to take the time and spend the money to make your Web site work. Without this, your site will languish with inactivity.

When you don't know what you don't know, your site just sits there with no one to play with. Your brick and mortar business sits there too. Now that you do know more than you did, take a leap of faith and know that you too can learn how to make your Web site shine and bring people right to your business address. Find yourself a good professional Internet marketing person, read books on the topic or take a teleclass or seminar to boost your skills. Partner with a professional who can make your journey so much shorter, with fewer mistakes, and help you enjoy your business more.

About the Author

Judy Cullins, book and Internet Marketing Coach works with people to build their credibility and clients, and make a consistent life-long income. Author "Write your eBook Fast" and "How to Market your Business on the Internet," get her 2 free monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 170 free articles.

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to create your ezine ad campaign part 1 evaluating ezines

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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

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  • how to promote your web site by writing articles

  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • how well do you know your prospects take this 10 point quiz to find out

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  • hunting for niches

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  • if your sales need a shot of adrenaline maybe your easy street needs a bump

  • if you want to submit your urls to ffa pages

  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • increase your book sales when a book for sale is no longer a book for sale

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

  • internet promotion off line site promotion

  • internet success is it only a dream

  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

  • is ezine advertising still worth

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  • its up to you

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  • ive got an article to submit now what do i do with it 6 tips

  • i dont want to publish my own ezine thats my final answer

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • just give them what they want

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  • know these five audiences to write a top selling book

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  • mail orders success guide

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  • mama i aint spending another dime

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  • marketing a professional practice free by writing

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  • marketing basics gather it all up

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  • mind set that helps you get new clients

  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

  • my dumbest marketing blunder and how you can avoid it

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • nine power words to punch up your ads

  • not all vinyl banners are created equal

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  • novice increases web traffic building a substanial business

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • ok people lets get real

  • old and new contents for your ezines newsletter

  • one american city defies the rule

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  • online promotion beats traditional seven one part 2

  • on your honor 3 steps to building the e trust factor

  • open the door to more business with your ideas

  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • pitching tips to land major media placements

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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