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20 Ways to Improve Newsletter Conversions
We’ve all seen them. They come in various sizes, and though they look innocent enough, they’re really a mysterious black hole leading to something even more puzzling. A newsletter! Hard to believe, but it’s true. A newsletter signup box can be...
3 Overlooked Ways to Get Hundreds of Links and Prospects to Your Blog
Did you know that there are free ways that you can get links back to your blog overnight? That after a few days they can number in the hundreds? No matter what you market on the internet at some point you'll face the issue of increasing the number...
"Ezine Readers Refuse to Buy? 3 More Secrets to More Sales"
Three more tips to maximizing your company ezine's sales power.
Every day we get dozens of letters from frustrated company newsletter publishers who want to know why their newsletter’s not selling like they think it should.
While every...
How to Attract Clients and Customers with Powerful Self Itnroductions
Want more clients? Forget cold calling and expensive direct marketing pieces. The secret is mastering the art of self introduction. Of course, like everything else, there are tricks involved. The first one requires that you consider yourself a...
Is That My Butt?
Is That My Butt? By Jeff Neil Is that my butt? Now that's an interesting question. But to be perfectly honest I'm not concerned with my butt. Not your butt. Not any one's butt. But... It sure got your attention. Just like it got mine. And that...
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Want A Successful Newsletter? Apply The 5 "P's" ...
Online newsletters/ezines number in the hundreds of thousands, and
the total is ever increasing.
How can, and will, you compete?
If you want your offering to stand out, plug it into the 5 "P's" formula ...
Purpose - Are you giving your target market what they want?
Make sure that you provide fresh content, updates on newly released,
related resources, etc., geared to the specific needs and interests of
your subscribers.
How do you find out what they are? Ask them (polls, respond
requests)!
You may also want to look at your industry's "heavy hitters".
Subscribe to, and study, their offerings.
Applying the techniques that work for them can help you, as well.
Personality - You simply must develop your own style if you're going
to
succeed.
This is of extreme importance.
Lose the hype, and interact with your subscribers as if you were
talking to each one honestly, personally.
This will help build a bond of trust, and aids self branding.
Personalize - I'll say it again, as it's worth repeating ...
Interact with your subscribers as if you were talking to each one,
personally! Use name tags, if this is an available option,
whenever possible (I prefer "first name" only. Having first AND last
looks too automated). If it isn't,
you may want to change your delivery
method to a service that allows them.
Participation - Build interest by featuring member responses.
Testimonials, question and answer feedback, etc.
Showing peer involvement will help fuel interest, spur interaction.
Punctuality - Try to maintain a regular delivery schedule.
Not only will this reflect your dedication to professionalism, and
organization, it gives your readers something planned to look forward
to.
Helpful Hint - Run an article, or free course, *series*, whenever
possible. This will give your members even more of a reason to read
the next, and subsequent, issues.
Well, there you have it.
Match your newsletter up to the 5 "P's criteria, and I'm sure your
subscribers, and you, will benefit from the results.
To make your newsletter everything it can be, from content to building
a bigger subscriber base, I recommend Paul Myers' Amazing List
Machine
< http//im4newbies.com/alm.htm >
Good luck in your ventures.
Mike Merz
Internet Marketing For Newbies
About the Author
Mike Merz is a well-known Internet marketing consultant,
specializing in Online Marketing newbie start ups, and owner
of the Top5News Group, featuring Internet Marketing For Newbies
< http//im4newbies.com >
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