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7 Must Knows for Measuring Web Site Activities
Record keeping measurements for Internet marketing Record keeping tracks money -- where it goes, when it comes in. Internet record keeping is also required for success. Yet the statistics show that only one out of a hundred people who own web sites...
Earning the Right to Sell with Stats — 10 Steps to Greatness
We could learn a thing or two from pro sports. Baseball players use stats to tell the story of their season and their career. Scorekeepers keep track of every at bat, every hit, every strike out, every run scored and every base stolen. Those...
Is Internet Classified Advertising Dead?
As little as two years ago, classified advertising on the internet was HOT! Believe it or not, up until then I had generated thousands of dollars in affiliate program sales utilizing free internet classifieds and services known as Free For All (FFA)...
Pay-Per-Click Fraud Exposed
Has anyone else noticed a disturbing pattern in your pay-per-click advertising campaign, of the same IP addresses clicking on your ad, spending one or two seconds on your website and then leaving?
That's called click fraud and it's a major...
Why You Need a Newsletter
Even in direct sales, it's crutial you have a newsletter. No matter what type of a business you are in, or how often you send it, having a list of contacts is important. Theresa, from Budget Dial ( www.budgetdial.com ) says "I recently started a...
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Want A Successful Newsletter? Apply The 5 "P's" ...
Online newsletters/ezines number in the hundreds of thousands, and
the total is ever increasing.
How can, and will, you compete?
If you want your offering to stand out, plug it into the 5 "P's" formula ...
Purpose - Are you giving your target market what they want?
Make sure that you provide fresh content, updates on newly released,
related resources, etc., geared to the specific needs and interests of
your subscribers.
How do you find out what they are? Ask them (polls, respond
requests)!
You may also want to look at your industry's "heavy hitters".
Subscribe to, and study, their offerings.
Applying the techniques that work for them can help you, as well.
Personality - You simply must develop your own style if you're going
to
succeed.
This is of extreme importance.
Lose the hype, and interact with your subscribers as if you were
talking to each one honestly, personally.
This will help build a bond of trust, and aids self branding.
Personalize - I'll say it again, as it's worth repeating ...
Interact with your subscribers as if you were talking to each one,
personally! Use name tags, if this is an available option,
whenever possible (I prefer "first name" only. Having first AND last
looks too automated). If it isn't,
you may want to change your delivery
method to a service that allows them.
Participation - Build interest by featuring member responses.
Testimonials, question and answer feedback, etc.
Showing peer involvement will help fuel interest, spur interaction.
Punctuality - Try to maintain a regular delivery schedule.
Not only will this reflect your dedication to professionalism, and
organization, it gives your readers something planned to look forward
to.
Helpful Hint - Run an article, or free course, *series*, whenever
possible. This will give your members even more of a reason to read
the next, and subsequent, issues.
Well, there you have it.
Match your newsletter up to the 5 "P's criteria, and I'm sure your
subscribers, and you, will benefit from the results.
To make your newsletter everything it can be, from content to building
a bigger subscriber base, I recommend Paul Myers' Amazing List
Machine
< http//im4newbies.com/alm.htm >
Good luck in your ventures.
Mike Merz
Internet Marketing For Newbies
About the Author
Mike Merz is a well-known Internet marketing consultant,
specializing in Online Marketing newbie start ups, and owner
of the Top5News Group, featuring Internet Marketing For Newbies
< http//im4newbies.com >
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