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7 Reasons Why You Should be Publishing an Ezine
Ezines: They're everywhere you look, and for very good reasons. They are an excellent online marketing tool. If you have a website and aren't publishing your own newsletter, I'm going to give you seven very good reasons why you should start. 1)...
How to Find the Best Ezine or Website For Your Ad
Great copywriting is one thing. But, what do you do with the ad after you've finished it? For a lot of us it's go to the first ad co-operative we can find and place our ad in several different ezines at once and hope for the best. But, is...
Marketing Classics - Must Read Books from the Greats
© 2004, John Calder http://www.TheEzine.net A large part of online marketing is really a high-tech version of classic direct sales techniques. From landing pages to affiliate recruitment to attracting list signups, all employ variations on classic...
Network Marketing Training- The MLM Success POWER of Faith in YOURSELF
by Doug Firebaugh " Donot put your faith in what statistics say until you have carefully considered what they don't say." William Watt You can't do Network Marketing. Look at the facts. You aren't smart enough. ...
Recent research predicts that the online ad market will decline by 25% in 2001
In 2001, net advertising is a buyer's market. Everyone has seen the media spotlight focused on the big dot-coms who, dependent on ad revenues, have either gone out of business or been forced to cut back. Unfortunately, it's the same story for...
 
What Is Your Marketing Telling You?

Marketing is an essential part of building a profitable
business. Even if your customers come entirely from one
customer telling another, your sales go nowhere unless you
have a way to get the word out.

But what happens when marketing fails to do its job? You
shuck out hundreds, even thousands of dollars for
advertising. The ad runs, then nothing. The phone doesn't
ring, Nobody comes in your store. Your web site gets no
hits.

Do-nothing marketing gives you a sinking feeling. You
didn't just waste your ad budget, you're also flying without
any good way to bring new customers to your business.
You have spent money without any assurance you will be
making more down the road.

Fortunately, most marketing problems have fairly easy
answers. Listen closely to what your marketing is telling
you and you will discover surprisingly simple ways to fix
lackluster advertising.

Problem1. Your ad runs,but nothing happens. Most ads
that fall short do so because customers didn't notice or
didn't understand what your ad was trying to tell them. It's
that simple. The ad doesn't communicate so people don't
respond.

Give your ad the"mother" test. Ask yourself if your mother
would completely understand it. Customers are a lot like
Mom. They are smart people but may not know much
about your industry. What makes perfect sense to folks in
your business may sound like Greek to customers.

Watch for insider jargon, long complicated sentences that
mix up your meaning, or ad copy so clever it hides your
main message.

Problem 2. You get response, but it is from the wrong kind
of people. The folks who come in your store or email you
aren't the same people who will become good customers.

For example, you advertise car covers, but everyone who
contacts you is looking for bumpers. This problem is
usually caused by poor targeting. Your ad might have
reached a lot of people, but most weren't individuals who
would buy from you. This is a common problem for
businesses advertising in big newspapers or on TV. They
reach a big massive audience, but not many are interested in
what the business sells.

Solve this problem by putting your ad in magazines, ezines,
and on radio stations and cable shows that have a narrow,
specific audience that closely matches your best customers.

Problem 3. You get response from a few good prospects,
but not as much as you anticipated. Instead of a flood, you
get a trickle. This often happens when your headline or
offer doesn't grab attention. It may not be juicy enough or
loud or obvious enough.

"Come visit our online mall" doesn't turn near as many
heads as "Get an instant $100 gift certificate when you visit
our online mall." My tests have found prospects jump at
headlines that include big dollar numbers or free computers.

Your industry may have other hot button offers that always



get response. The only way to know is to test different
ads. Also pay attention to what works for your
competitors. If they have used the same offer for years, it
probably works like gangbusters.

Problem 4. You super charge your ad with a great offer,
but still get only a trickle of response. Great ads don't
always work the first time they appear. In fact, the first ad
rarely gets an avalanche of results. Once you develop an ad
that seems to be hitting home with customers, repeat it over
and over.

During the many years I worked in media, we figured it
took a minimum of two weeks of heavy promotion to get an
idea across to our audience. It often took six weeks to
really do the job right. Promoting for only a week virtually
insured we wouldn't get much response (and that was with
an exciting ad running EVERY hour of the day).

So what if your ad budget is just a small monthly amount?
Find a good ad, then repeat it week after week and month
after month. Watch closely to see if sales gradually mount.
The business world is full of examples where a small
business put a tiny display ad in the Sunday paper month
after month. After a year or two, almost all their new
business comes from the ad.

Problem 5. Your ad pulls lots of interest, but nobody buys.
We see this a lot with advertising on the Internet. A site
will run a great ad in an email newsletter and get plenty of
clicks, but nobody buys. In this case, the problem isn't with
the ad, but with the web site. Frequently the web copy fails
to do its job. The ad gets the customers through the door,
but the copy is too flat, too short, or doesn't encourage
customer confidence.

The same kind of thing happens in retail stores. We did a
wildly successful promotion for an auto dealer. Hundreds
of people came into the dealership each hour of the
promotion. The store's sales people were completely
unrepaired for that kind of response. They stood around
grinning with their hands in their pockets. Not once did a
sales person offer to help the hordes streaming through the
door. At the end of the day, not a single car had been sold.

Solve this problem by making sure your sales or support
staff know all the details of your advertised offer. When a
prospect sees your ad and calls, anyone who answers the
phone should immediately know what the customer is
asking about.

Most ads fall short because of one of these five problems.
All have definent symptoms and easy solutions. Listen to
what your marketing is telling you. Then fix the problems
and encourage your successes. You will quickly take the
mystery out of marketing and make it a reliable partner.


About the Author

Kevin Nunley provides marketing advice and copywriting.
Read all his free tips and see his popular promotion
packages at http://DrNunley.com Reach Kevin at
kevin@drnunley.com or 801-328-9006.

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

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  • industry pro interview insider secrets to building your pr campaign

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  • inner directed marketing a new way to prosper in tough times

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  • internet 101 hitch your wagon to a star for internet success

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  • internet marketing success requires a business plan part ii

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  • interviews one of the easiest products to create

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  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

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  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

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