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11 Internet Marketing Strategies to Boost Your Visibility
It's so easy to fall into a 'labor of love' - painstakingly revamping our websites so that they look absolutely 'perfect' ... or pouring our heart and soul into creating the best product possible, one that's sure to draw rave reviews. The problem...
Advertising – Target Your Audience
Lately you have been hearing a lot about targeted advertising. To convert a major percentage of your site visitors into buyers and maximize the return on your advertising dollar you need to target your advertising. But what is targeted advertising?...
Creating A Web Page That Sells - A Look At Graphics and Copywriting
This is a response to a client that we have been working with, and a website they are building that will sell an eBook on "Hair Styling Tips". We thought the information was important and relevant enough to include in this months newsletter. ...
Top 10 Reasons To Advertise With Ezines
You've heard the buzz but still have some questions. Does Ezine Advertising really work? Yes, Ezine Advertising really does work and here are 10 reasons why this form of internet marketing is so powerful and effective: 1. An Ezine is an...
Top Ten Ways of Why and How to Write your Book's Sales Letter
Top Ten Ways of Why and How to Write your Book's Sales Letter Judy Cullins ©2005 All Rights Reserved. Authors/publishers are great at getting their books written. But after the initial one-year honeymoon, sales slow down. To counter this make sure...
 
What's Working, What's Not?

What needs a boost in your business? Do you want to sell more
books or products? Need more new clients? Need
more ezine subscribers? More Web visitors?

Perhaps you need to change your focus. If your promotion
approaches are time consuming, aimed at too many groups, and
not bringing in great sales, you may be spread too thin.

A client I'll call Joan came to me with her promotion challenge.

After spending a lot of time writing and marketing her book, she
started to lose coaching clients. Some left because their work
was completed, yet replacements didn't come.

We set up a strategy session. Her goal? To replenish her
lowered income with 5 new coaching clients. Here is an example
of intention and attention.

The strategies?

One. Traditional Marketing Strategy:

Joan was missing social interaction outside the office. While
she put out a great ezine, where were the smiles
and social life? For balance, she planned to attend a few
networking events each month. While they take time, they are
necessary to balance her life.

A seminar and teleclass leader in the past, Joan also decided to
offer in-house seminars again.

Joan's success?

I advised her to use her ezine to get the word out about her
upcoming local seminars and teleclasses. Within two weeks after
sending out her ezine (online marketing), she received several
sign-ups for her upcoming seminar (traditional). While
networking, she coached someone on the spot, and got a
new client!

Traditional marketing combined with online are a great marriage.

Two. online Marketing Strategy

While Joan put out a quality ezine each month, she needed to
make it more commercial--to include a blurb or testimonial about
her new book, and to announce her seminars and teleclasses. If
you don't let people know what you can do for


them, how will
they buy?

Other marketing advice?

1. Create a coaching sales letter to send by email as well
as put up on a Web site. Put in writing the benefits of your
service. Include features such as what a session looks like. How
will you change your client or customer's life? Bring them more
money, time, clarity, more intimacy? Ask yourself what is the
major problem you solve for them? Your answer is the benefit.
Inform people of the details, so they can decide to buy. In the
dark, they will slip away.

2. Create an online promotion exchange letter to send to all the
people you meet online who may be willing to network with
you. Offer your link write up, short book blurbs, tips, ezine
ads, and articles. If an ad, offer a 3-4 month exchange for better
results. Keep a special list to mail to every few months.

3. Write many more articles to circulate online. Thousands, even
hundreds of thousands of your targeted market will see them
each day you submit. They will notice your free ezine or other
free offer in your signature box. Your ezine subscriptions will
increase 7-20 a day, depending on your topic.

Take one topic from your longer book and retool it into a short
article. You have endless material in your files, so you don't have
to reinvent the wheel.

With intention to increase her coaching clients, Joan added her
attention. She took action to meet more people as well as to
continue writing new articles to circulate online. It's a good idea
to pay attention to what's working and what's not.

About the Author

Judy Cullins: author, publisher, book coach
eBook: _Ten Non-techie Ways to Market Your Book Online_
http://www.bookcoaching.com/products.shtml
Send an email to mailto:Subscribe@bookcoaching.com
The Book Coach Says... includes 2 free eReports
mailto:Judy@bookcoaching.com

 

Ezine Article Submission - Submit Your Best Articles For Massive ...
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites.
ezinearticles.com
 
The Ezine Directory
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free!
www.ezine-dir.com
 
e-zine-list: John Labovitz's e-zine-list
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ...
www.meer.net
 
BME: Body Modification Ezine - The biggest and best online bod-mod ...
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification.
www.bmezine.com
 
Ezine Publishers & Email Marketers Promote Their New Email ...
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com.
new-list.com
 
Ezine - Wikipedia, the free encyclopedia
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ...
en.wikipedia.org
 
News & Ezine Strategies For Email Newsletter Publishers ...
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors.
emailuniverse.com
 
Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ...
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters.
www.bestezines.com
 
Ezine Directory
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ...
www.ezinelisting.com
 
Browser based email list management, ezine hosting, and campaign ...
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers.
www.ezinedirector.com
 
Splendid E-zine
Splendid: Daily music reviews, articles, interviews and more.
www.splendidezine.com
 
OS/2 e-Zine - The Best OS/2 Reading Anywhere!
Monthly magazine with reviews, articles, and discussion forums.
www.os2ezine.com
 
E-ZineZ - The Handbook of Ezine Publishing
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter.
www.e-zinez.com
 
EzineUniversity - Free Online Training for Ezine Publishers
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ...
www.ezineuniversity.com
 
Ezines
E-zines directory with categories of free ezines, newsletters, email magazines and online publications.
www.web-source.net
 
My Favorite Ezines - The Family Friendly Ezine and Email ...
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support.
www.myfavoriteezines.com
 
Tattoos.Com Ezine Front Page
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ...
tattoos.com
 
Welcome To Ezine.Com!
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining.
www.ezine.com
 
Ezine Information
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ...
www.dtguide.com
 
Asian American Movement Ezine
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture.
www.aamovement.net
 
 

 
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  • how to profit when your product isnt selling

  • how to promote your business a 10 step guide for beginners

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  • how to promote your web site by writing articles

  • how to properly use ezine advertising conclusion

  • how to properly use ezine advertising part one

  • how to properly use ezine advertising part three

  • how to properly use ezine advertising part two

  • how to publish your own highly demand ezine

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  • how to use your google api key as your secret weapon part two

  • how to write and craft your online classified ads

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  • hunting for niches

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  • importance of marketing offline

  • improve email deliverability 15 tips for successful email marketing

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  • index

  • industry pro interview insider secrets to building your pr campaign

  • industry pro interview marketing beyond the basics

  • inner directed marketing a new way to prosper in tough times

  • insights to advertising

  • insurance and financial services sales tactics

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  • internet 101 hitch your wagon to a star for internet success

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  • internet business doomed by grand theft

  • internet marketing avoid blind sheep mentality

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  • internet marketing in the future

  • internet marketing is confusing isnt it

  • internet marketing i dont know everything neither do you

  • internet marketing or whats that you say

  • internet marketing requires lots of patience

  • internet marketing strategy the advertising co op

  • internet marketing success requires a business plan part ii

  • internet marketing success the easy way

  • internet promotion ezines

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  • interviews one of the easiest products to create

  • interviews with successful ezine publishers david geer

  • interviews with successful ezine publishers eva browne paterson

  • interviews with successful ezine publishers james mcewen

  • interviews with successful ezine publishers jan tallent dandridge

  • interviews with successful ezine publishers jan wallen

  • interviews with successful ezine publishers pamela geiss

  • interviews with successful ezine publishers paul becker

  • interviews with successful ezine publishers renee kennedy

  • interviews with successful ezine publishers thomas olin

  • interviews with well known ezine writers 3 shelley lowery

  • interview with an ezine marketing pro alexandria k brown

  • interview with ezine publisher terry telford

  • interview with michael murray autoresponder basics

  • introduce to pluginnetproefit com marketing strategies that empower success course

  • introduction to autoresponders

  • is a home business right for you

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  • i want to do an ezine part 1 what is an ezine

  • i want to do an ezine part 2 how do i start

  • i want to do an ezine part 3 what is content

  • i want to do an ezine part 4 how do i promote

  • i want to do an ezine part 5 more promoting

  • johnny appleseed a lesson in sowing and reaping

  • joint ventures your path to success

  • joint venture 101 the quickest way to build your ebusiness

  • joint venture 101 the quickest way to build your ebusiness part 1

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  • marketing basics gather it all up

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  • mini persuaders six steps to successful classified ads

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  • most commonly asked questions about ezine publishing

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  • my cybernet life story the life and trials of an internet junkie

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  • networked markets are democratic structured markets are republican

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  • newbies guide to writing and submitting ezine articles

  • newsletters a great way to build business relationships

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  • nine power words to punch up your ads

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  • offline advertising tips

  • offline marketing part 1 drawings

  • offline promotion 45 places your url should be seen or heard

  • offline promotion matters too

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  • one american city defies the rule

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  • online promotion beats traditional seven one part 2

  • on your honor 3 steps to building the e trust factor

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  • opt in email and ezine advertising still more effective than rss blogs and ppc

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  • part 1 easy steps to creating your very own ezine

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  • payment processing basics

  • pay per click fraud exposed

  • pay per click search engines get the most bang for your buck

  • personalizing your emails an amazing technique that doubles your click throughs and profits

  • personal profile of the week bob osgoodby

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  • politicians are like car sales people

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  • postcards with an edge 7 ways to use postcards in your marketing campaign

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