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Have You Captured Me Today?
There are many Web sites I visit every day and will probably never return to again. It's not that I didn't like the site, or that I wasn't interested in the topic, services, or products offered. It's just that I wasn't ready to take action right...
Just One Small Slice of Media Publicity
Take a short break from your daily grind and consider the following questions - Do you spend large amounts of time and money trying to figure out why Google prefers someone else’s site over yours? - Are you on a never ending quest for a magic...
The Nine Warning Signs that You need a Sales Video
Corporate videos are an important sales tool that can often be overlooked in marketing budgets.
We look at the top nine tell-tale signs that indicate whether your company is in need of an innovative and effective way to promote itself.
1....
The Smart Web Site: Navigating the 7 Red Flags
"The Smart Web Site – Navigating The Field Of 7 Red Flags" © 2002 by Scott T. Smith, Copywriting.Net Figuring out what makes a smart, profitable Web site is a process of elimination. Look around at what's out there on the Web. Take a very close...
The Top Seven Marketing Mistakes
In my view, nearly all government statistics about reasons for business failures are nonsense.
Undercapitalization, inexperience, or poor management are usually blamed for all business disasters.
Of course, there can be one or several more...
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What's Working, What's Not?
What needs a boost in your business? Do you want to sell more books or products? Need more new clients? Need more ezine subscribers? More Web visitors?
Perhaps you need to change your focus. If your promotion approaches are time consuming, aimed at too many groups, and not bringing in great sales, you may be spread too thin.
A client I'll call Joan came to me with her promotion challenge.
After spending a lot of time writing and marketing her book, she started to lose coaching clients. Some left because their work was completed, yet replacements didn't come.
We set up a strategy session. Her goal? To replenish her lowered income with 5 new coaching clients. Here is an example of intention and attention.
The strategies?
One. Traditional Marketing Strategy:
Joan was missing social interaction outside the office. While she put out a great ezine, where were the smiles and social life? For balance, she planned to attend a few networking events each month. While they take time, they are necessary to balance her life.
A seminar and teleclass leader in the past, Joan also decided to offer in-house seminars again.
Joan's success?
I advised her to use her ezine to get the word out about her upcoming local seminars and teleclasses. Within two weeks after sending out her ezine (online marketing), she received several sign-ups for her upcoming seminar (traditional). While networking, she coached someone on the spot, and got a new client!
Traditional marketing combined with online are a great marriage.
Two. online Marketing Strategy
While Joan put out a quality ezine each month, she needed to make it more commercial--to include a blurb or testimonial about her new book, and to announce her seminars and teleclasses. If you don't let people know what you can do for
them, how will they buy?
Other marketing advice?
1. Create a coaching sales letter to send by email as well as put up on a Web site. Put in writing the benefits of your service. Include features such as what a session looks like. How will you change your client or customer's life? Bring them more money, time, clarity, more intimacy? Ask yourself what is the major problem you solve for them? Your answer is the benefit. Inform people of the details, so they can decide to buy. In the dark, they will slip away.
2. Create an online promotion exchange letter to send to all the people you meet online who may be willing to network with you. Offer your link write up, short book blurbs, tips, ezine ads, and articles. If an ad, offer a 3-4 month exchange for better results. Keep a special list to mail to every few months.
3. Write many more articles to circulate online. Thousands, even hundreds of thousands of your targeted market will see them each day you submit. They will notice your free ezine or other free offer in your signature box. Your ezine subscriptions will increase 7-20 a day, depending on your topic.
Take one topic from your longer book and retool it into a short article. You have endless material in your files, so you don't have to reinvent the wheel.
With intention to increase her coaching clients, Joan added her attention. She took action to meet more people as well as to continue writing new articles to circulate online. It's a good idea to pay attention to what's working and what's not.
About the Author
Judy Cullins: author, publisher, book coach eBook: _Ten Non-techie Ways to Market Your Book Online_ http://www.bookcoaching.com/products.shtml Send an email to mailto:Subscribe@bookcoaching.com The Book Coach Says... includes 2 free eReports mailto:Judy@bookcoaching.com
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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