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Does your Internet Marketing Pull?
"Pull Marketing" has always been, and will continue to be the most effective internet marketing strategy at your disposal. Allow me to explain. Most marketing efforts can be placed into one of three categories:
1. "Push Marketing" or...
Five Reasons You Should Market Online
If you’ve got a website you’ll need to let the world know about it. This is called internet marketing. Believe me, it wasn’t too long ago that I didn’t know a single thing about this concept. However, ever since I committed myself to learning about...
How To Build your own Highly Targeted Opt-in List
Follow-up and building good relationship with your targeted prospects is a key to success for every online business. Focusing on providing useful information that could really help your subscribers who are looking for answers to their problems,...
It's All in the State of Mind!
Today I am going show you exactly why some your customers may not be buying from you, and what you can do to gain their business. What State are Your Customers in? Arizona? New York? Motivated? Drowning in Debt? Ready to Make a Change? Ready to...
Little Guys and Big Guys
In the world of business there are the big guys and there are the little guys. The big guys like Home Depot and Lowes are the muti-million dollar stores that carry everything and have an inventory greater than the payroll of many small U.S. cities....
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Why No One Buys From Your Site!
Like most online entrepreneurs, the main reason you created your web site is so you can make some money online.
And like most online entrepreneurs, you probably know how depressing it can be to have spent your life savings on your site or products & have no one buy from your site.
But how do you get someone to buy from your site? There are many answers to this question, but let's discuss the top three: merchant account, the right products & a web site!
Well everyone knows in order to make sales online, you need a merchant account, without it you won't make a single sale!
But what most online entrepreneurs fail to realize is that 30% of online consumers still prefer to use checks online. I don't know about you, but 30% is a lot to me. Make sure you accept both credit cards & checks! Next are the right products.
Most Internet marketing programs today, instruct you how to market your products & make sales. What the programs fails to tell you are which products will sell online. To determine if your product(s) will sell online, ask yourself these three questions:
1. Does it fill a need or solve a problem? 2. Does it have worldwide appeal? You are on the net! 3. Is it available at the store? If it is, is it cheaper?
If you can't answer yes to the above questions, you need to find yourself another product because it will not sell online. Now let's discuss your web
site.
When online consumers visit your site, you have less than one minute to keep them there, which means your first paragraph is very important to you! If your first paragraph is about you or how your company is the #1 company online you are losing sales!
Today's online consumers do not want to read about how your company is the #1 company online or how many people you have helped in the past; they want to know how can your product(s) or web site benefit them personally when they first get to your site.
A good way to keep them there & make sales, is to list the benefits of your product(s). Benefits tell the potential buyer what he or she will get out of your product(s). Do not mistake features for benefits. Features tell the potential buyer what the product(s) has.
Last but not least, your site must be persuasive! Persuasive means your site must capture the mind of the potential buyer causing him or her to buy your product(s) & become a customer. An example of a persuasive web site is http://www.creditconquest.com
Remember your site is nothing more than a sales letter & has only one purpose, to make sales!
About the Author
Mose Ross Leondre is the editor of SUCCESS TODAY EZINE, a free monthly newsletter full of “How-To Succeed” articles, marketing tips, & humor. Send an email to: successtoday-subscribe@topica.com & discover how to succeed today & not tomorrow!
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