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7 Super Ways To Use Autoresponders To Increase Your Sales
1. Use your autoresponder to publish an ezine.
Autoresponders with a broadcast feature are a low cost way to create mailing lists that your visitors can subscribe to including your own ezine that you can use to effectively market your...
Captions that PULL your customers TO you
Are you tired of so and so? Do you continually waste time and money trying to so and so? Then try our amazing so and so! We guarantee so and so or your money back. Plus if you purchase so and so now we will offer you so and so FREE! “I was ...
Effective Offline Promotion
Although, most of your traffic will still come from search engines and various online promotions, a little effort using traditional media might also bring a large number of visitors to your website. Reasons, why you should take offline...
The Awesome Power Of Ezine Writing
The Awesome Power Of Ezine Writing by John Colanzi
Ezine writing is such a powerful method of promotion, I have to shake my head and wonder why so few marketers aren't taking advantage of it.
I keep my eye on the announcement lists and the...
"Why The USP Doesn't Work Anymore & What To Do Instead"
Word Count: 680 Character Width: 60 Resource Box: Choice of 2 =========================================================== "Why The USP Doesn't Work Anymore & What To Do Instead" - by "Dangerous" Debbie Jenkins (c) Debbie Jenkins. All Rights...
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Words Sell
They say that a picture is worth a thousand words. While this may be true if the picture is a schematic of a complicated gizmo you're trying to put together, it is hardly the case when it comes to your ads.
An image should be used to get attention, and it should draw people in to read the words used in the ad. Words sell - not pictures. Each word used in the ad should lead the person to the desired outcome. In the case of a classified ad, the desired outcome should be to have them request more information. Sales are seldom made from the first ad someone sees describing your product, service or opportunity. If you can get someone to ask for more information, your ad has done the first part of the job.
Anyone involved in Internet Sales without a web page is simply spinning their wheels. Many of the web pages however are disaster areas. People get so creative in their design, they forget their primary purpose. Once you have gotten someone to this point, it is now time to close the sale, and this is where many people "miss the boat".
Think about it - your ad had to have been effective as it got them to your web site. They are looking for additional information. Some people want the presentation in the quickest possible fashion, while others are willing to spend the time researching your offer. To be effective you should try to accommodate both groups.
An effective presentation will provide a synopsis of what you want to cover. It should also have a "link" where a person can be sent for in depth information. This is definitely a case where more is better. But you should not use words simply to fill space - they should all be carefully crafted to bring the person to your order page.
Studies have shown that one large web page with internal links to additional information will rank better with the search engines. Think of these internal links as bookmarks within your page, which will quickly advance someone to the desired spot.
An image will make your page more attractive, but don't include one unless it has a purpose, and will help close the sale. A large image that
takes a long time to load will many times have the reverse effect of what is desired. If the visitor simply "clicks away" from your web page because the image loads slowly, it is defeating its purpose.
Some guru's recommend power words like "free" or "earn without work", but these terms have been overused. While power words may still have a place in your "teaser" ads, you should use down to earth language at your web site. The words must be vibrant and alive, driving the person toward the desired outcome.
You must learn how to write persuasive words specifically written for your targeted customer. If your target market is professionals, write your message geared to them. Remember however that the vocabulary of many potential customers may be limited, so don't use words that will not be understood by the average person. Avoid the use of terms that will not be known by your prospects.
Your text should be written in a black, legible font with a light background, preferably white. While yellow text on a black background is "cute" you should avoid using fancy fonts or backgrounds that are difficult to read - people will simply "click away".
Remember - every word you use should have one specific purpose, and that is to lead your prospect to buy you are selling . When writing sales copy, use words like "you" and "your" - write as if you are speaking with just one person -- one on one.
Finally, be aware that many Internet users are apprehensive about making a purchase on the Internet. You must put your potential customers mind at ease by displaying your full name, company name and contact information. This will put their mind at ease by building their confidence in you and your product. While a picture may be worth a thousand words, it is the words that will sell.
About the Author
Did you know that subscribers to Bob Osgoodby's Free Ezine the "Tip of the Day" get a Free Ad for their Business at his Web Site? Great Business and Computer Tips - Monday thru Friday. Instructions on how to place your ad are in the Newsletter. Subscribe at: mailto:tipofday-subscribe@topica.com
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Ezine Article Submission - Submit Your Best Articles For Massive ... |
EzineArticles.com allows ezine or email list publishers to upload or download free expert content that can be used within email newsletters or websites. |
ezinearticles.com |
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The Ezine Directory |
The Ezine Directory lists thousands of the best email newsletters available on the internet today. Search, browse, or add your ezine for free! |
www.ezine-dir.com |
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e-zine-list: John Labovitz's e-zine-list |
I also wrote "Five years and counting," a longer article for Art-bin about the history of e-zines and the e-zine-list. Finally, for the real Internet ... |
www.meer.net |
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BME: Body Modification Ezine - The biggest and best online bod-mod ... |
Comprehensive resource on piercing, tattoos, scarification, subincision, castration and all other forms of body modification. |
www.bmezine.com |
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Ezine Publishers & Email Marketers Promote Their New Email ... |
Submit Your Ezine To New-List For Massive Free Exposure - Grow Your Ezine - Ezine Marketing Made Easy By New-List.com. |
new-list.com |
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Ezine - Wikipedia, the free encyclopedia |
Ezines are typically tightly focused on a subject area. ... CULT OF THE DEAD COW claims to have published the first ezine, starting in 1984, with its ezine ... |
en.wikipedia.org |
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News & Ezine Strategies For Email Newsletter Publishers ... |
EmailUniverse, The E-mail List-Owner Resource Network is an excellent source for today's Email List Owners, Managers, and Editors. |
emailuniverse.com |
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Best Ezines - Email Newsletter Peer Reviews & Ezine Awards For ... |
Email Newsletter Publishing Award Site: Fellow Ezine Publishers Review The Best Email Newsletters. |
www.bestezines.com |
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Ezine Directory |
Home | Sign-up for your Free listing | Link to us Code | TOP 100 Ezines. CATEGORIES ... ezine directory. link exchange with us ... |
www.ezinelisting.com |
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Browser based email list management, ezine hosting, and campaign ... |
Browser based email list management, ezine hosting, and campaign software. Keep in constant contact with clients and potential customers. |
www.ezinedirector.com |
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Splendid E-zine |
Splendid: Daily music reviews, articles, interviews and more. |
www.splendidezine.com |
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OS/2 e-Zine - The Best OS/2 Reading Anywhere! |
Monthly magazine with reviews, articles, and discussion forums. |
www.os2ezine.com |
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E-ZineZ - The Handbook of Ezine Publishing |
An ezine directory, free ezine builder tool, ezine tutorials including everything you need to know to start publishing an ezine or email newsletter. |
www.e-zinez.com |
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EzineUniversity - Free Online Training for Ezine Publishers |
EzineUniversity provides provides information, tools and products for ezine publishers. Featuring EzineUniversity Journal, EZU Tutor and FREE online ... |
www.ezineuniversity.com |
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Ezines |
E-zines directory with categories of free ezines, newsletters, email magazines and online publications. |
www.web-source.net |
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My Favorite Ezines - The Family Friendly Ezine and Email ... |
The best family friendly ezine and email newsletter directory providing education - motivation - inspiration and marketing support. |
www.myfavoriteezines.com |
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Tattoos.Com Ezine Front Page |
Historical information from the tribal art of Borneo to the wood block prints of Japan. Alphabetical listing of studios around the world, events, ... |
tattoos.com |
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Welcome To Ezine.Com! |
Welcome To Ezine.Com! Welcome Page For Ezine.Com ezine online magazine electronic magazine zine e-zine ezines eziner ezining. |
www.ezine.com |
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Ezine Information |
What makes your ezine hot stuff? With literally thousands of ezines online ... We all have ezines that we love to read and learn from but that doesn't mean ... |
www.dtguide.com |
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Asian American Movement Ezine |
Asian American Movement Ezine is a radical and progressive zine on Asian American politics, art, history and culture. |
www.aamovement.net |
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