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A Successful Link Exchange
Interested in boosting your link popularity, raising your Google PR, and improving the amount and quality of your traffic? Then discover the ancient secrets of a successful link exchange! The practice of effective link exchanges has nearly been...
Autoresponders, The "Golden Rules"
Copyright 2005 Michael Tansey
Autoresponders are a perfect way to increase traffic to your site. They can save many valuable hours by automatically answering emails concerning frequently asked questions about a service or product or by sending a...
Getting Honest With The Search Engines
I spend a lot of time reading newsletters and forum postings about Search Engine Marketing. More often than not, people are asking about methods used to improve Search Engine rankings: what works, what doesn't, and what will get you in trouble. ...
How to find your first affiliate niche in 5 easy steps.
How to find your first affiliate niche in 5 easy steps. Don't you wish finding your first niche was easier? Well it is... Here's my tried and tested method used to find top notch quality niches. Step 1: Think from the HEART not the mind. Most...
Your Fan Club - Getting Inbound Links
© 2004, John Calder http://www.TheEzine.net Let's face it, getting one-way, non-reciprocal links in to your site is the way to go these days, at least as far as SEO purposes go. Reciprocal links can send you traffic, and may count for something in...
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Be an active provider!
There are so many business opportunities and affiliate programs out there that it has become hard for potential clients to decide which one is the best. If you are a part of one of these programs, then you know that the only way to distinguish oneself is to "take that next step" when it comes to customer service and support.
However, there are different levels of customer service and support, especially when it comes to affiliate programs.
I have found that many affiliate programs are "Passive" in their support. What I mean is that they will give out their support materials (redirect web pages, banner links, marketing materials etc.) ONCE, and then just sit back and let the affiliates do the work from that point on.
For a new affiliate member, this approach is about as appealing as being thrown into the deep end of the pool without knowing how to swim. I suggest that the only way to provide PROPER member support is to take an "Active" role in new members' development.
What do I mean by "Active"? Simply this -- when you have new members join your program, you need to be giving them support and advice CONSTANTLY, rather then on just a one-time basis.
Here are a few examples of some "Active" features that a good affiliate program should have:
* Forums
and discussion boards -- with these a new member can get up-to-date information from other members and experts in the field. It's also a great way to let members share experiences and "war stories" with each other.
* Weekly Conference Calls or "Power Brief" meetings -- When members know they can get updates about the company, or ask questions of the company, they will feel much more secure. They will also feel more like they are an important part of the company (which, of course, they are!).
* Updated information, marketing materials, and web content -- it's important that members don't feel like they are getting help just once. Rather, they should know that help is always available. By sending out new materials on a constant basis, member will know that they are being cared for by the program.
A lot has been written about customer service and support. Even if you think you have good customer service now, you should take a step back and see if your service is as ongoing as it should be.
Make sure that you are ACTIVELY helping new members and prospects!
About the Author
Eduardo Queiroz specializes in finding programs that actively support their members.
To find out about his latest discovery, mailto:free_course@makenetmoney.com
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