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CRM in SmallBiz: Disappointing Misconceptions
In the last few months there has been quite a lot of discussion on CRM (customer relationship management) solutions in the forums and ezines. Although it is extremely positive that people finally started to talk about the one concept that will make...
Do It! A guide to starting an Internet Business
The first thing I did was to start searching the internet for a "work at home business" that would fit me.You name it and...
The Power of Co-Ventures & Networking
Once you combine forces with potential marketers by forming a common long-term, or short-term goal, get ready to double, or even multiply your profits without spending a penny in advertising! Here's how entrepreneurs form co-ventures to boost...
Trading around the clock and around the world!
US business-to-business e-commerce will hit $2.7 trillion in 2004 and more than 90% of firms interviewed described plans to buy and sell on the Internet, according to a recent Forrester Research study. The study, "e-Marketplaces Boost B2B Trade,"...
Web of Mouth
Word of mouth marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such forms take advantage of...
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Build The Path and They Will Come
Your profit is directly related to the amount of sales you
generate. Your sales are directly related to the number
of visitors you get to your website. Your visitor
traffic is directly related to your web presence. Your
web presence is the quantity and quality of paths that
lead to your website.
Therefore, the most important thing you can do to increase
your profit is to increase the quantity and quality of
paths to your website. It is as simple as that.
Here are five good ways to build new paths starting
today. All of these methods take time, but the time spent
is a good investment. Our clients pay us to improve their
web presence and these are the methods we use for our
clients and for ourselves.
1. Link Exchange
If you don't already have a link directory on your site,
create one today. This is one of the easiest and most
effective methods of improving your web presence and
building new paths to your website. You simply find
sites similar in topic to your own and offer to trade
links with the webmaster of these sites. This is one of
the oldest and most effective methods of building new
paths to your site.
2. Publish Your Own Newsletter
If you don't have your own newsletter, start one today.
Have several links in your newsletter to different pages
on your site including: your archive of past articles,
a page to subscribe to your newsletter (for those who
receive it from a friend), a page to unsubscribe, a page
to submit articles, etc.
When you send out your newsletter, you will be reminding
past visitors to visit again. You will also be providing
them an easy path back to your site with the links in
your newsletter.
You should also make a note in your newsletter that your
articles are available to be printed in another
newsletter or on another website for free as long as a
link is included to your website (another path).
3. Submit Articles To Other Newsletters
You are already publishing your
own newsletter; right?
Why not write an extra article and submit it to other
newsletters with the same topic as your own? Most will
include a link to your site in their newsletter (another
path). Many will also publish your article on their site
along with a link to your site (yet another path).
4. Participate in Online Discussion Forums
Join all of the online discussion forums, newsgroups, and
mailing lists you can find in your topic area. Never
discuss your product/service on the discussion forum.
This is considered very bad taste in many forums and
outright spam in other forums. However, if you
participate in these forums by answering questions and
being genuinely helpful, you will be noticed.
Include a link to your site in your signature so that
those who like your advice can drop by for a visit. The
simple link in your signature becomes a new path to your
site every time you help someonw by answering a question.
5. Syndicate Free Content
When you are building content for your site, always offer
it for use on other sites. Simply include a note at the
bottom of your page saying that webmasters are welcome
to copy anything in return for a link to your site.
This might include articles, pictures, scripts, etc.
Encourage others to copy your site as long as they provide
another path to your site.
Be sure to do a little of each of these methods every week
and your site will soon be among the most visited sites in
your topic area.
Someone once said "If you build it, they will come." I
believe that statement to be true. But you can't just
build the best website in the world and expect everyone
to visit tomorrow. You also have to build the paths to
get to that website.
If you build those paths, they will come!
About the Author
James D. Brausch, is the Vice President of
Marketing for Target Blaster, Inc., an Internet Marketing
firm specializing in targeted traffic.
http://www.TargetBlaster.com
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