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Creativity, Innovation – Competition versus Collaboration
There is much confusion as to whether competition or collaboration is most beneficial to creativity and innovation. Though there are negatives to collaboration and it is not easy separating the effects of time pressure and group activity, in...
Innovation Management – Diversity Can Make All The Difference
Companies are welcoming a diverse range of employees (The Sunday Times, April 10 2005). Doh!
It is incredible that this concept is getting coverage in 2005. I mean, how many new ideas, novel ideas and divergent thinking is going to come from an...
Offset Mortgages. A dream for well off homeowners.
Offset mortgages represent one of the biggest mortgage
innovations seen in recent years. Six years ago there was hardly
an offset mortgage to be seen. Now they and the current account
mortgage, to which they are closely related, account for £10...
Starting Your Business: 3 Tips for Bootstrapping Your Way to the Top
Bootstrapping a business startup does not necessarily mean that you are unable to find traditional sources of capital. It may mean that you are clever, or that you know a bargain when you see it, or that you are the type of person who derives a...
What Makes Your Home Business Succeed?
A few weeks ago I have written about the "Key Factors of a
successful home business". A lady has reacted to this article
and she has mentioned some important aspects, e.g. "Is the
product a category creator?" I want dwell on this question....
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Are You Boring Your Customers?
Copyright 2005 strength-training-woman.com
The business world is changing and your company must catch up.
Consumers are driving the quest for information and personality.
Customers are demanding to trade their hard earned cash for
prompt, reliable, trust worthy and friendly services. Clients
yearn for the days when a company took care of them.
Is your company doing all it can to establish a regular,
consistent, focused, friendly relationship with each and every
customer? Are you delivering powerful content and information to
your clients? Are you providing answers to their concerns and
questions before they have to ask? Are you doing all of this
through old-fashioned, out-dated and ineffective marketing
techniques?
Forget about the postcards that remind your customers to get
their oil changed or the weekly sales circular. That is not
innovation. In today's business world those techniques are
considered par. Your company should be doing something similar
already.
However, your company needs an innovative, never-ending
marketing campaign that leverages your database to its fullest
potential. Your company needs to become the leader in your
field; you must set yourself apart from all the others. You must
put your company in front of your customer's eyes every single
chance you get. Your company must thrive on customer service and
attention.
Your client sees your competitors every single day. They get the
same sales letter from 15 different stores. They hear the same
jingles and the same promises. In fact, your clients are getting
tired of it. Your marketing campaign could be back firing on
you! Think about it. You could be losing money because you
current marketing campaign is stale and boring. It's nothing
special or spectacular. Are you spending tons of money just to
be average?
Your company needs a fresh customer service campaign that
delivers new and repeat business. It needs to be a lead
generating machine and it needs to educate your current
customers about your company and your services. You do not need
to pay thousands of dollars to do this. You do not need to hire
the world's foremost marketing firms and you certainly do not
need to spend all of your time creating new ideas.
It's time businesses realize what their customers really want.
They want honest answers from you. They want you to solve their
problem. They want you to be the expert in your field. They want
to trust you. They want to know that you have their best
interest in mind and will do whatever it takes to make them
happy.
The most successful businesses are taking advantage of the
Internet revolution. They are building content focused websites
for their current company, or they are starting brand new
companies to fill a current market void.
You can create a targeted, lead generating, consumer focused
website that delivers the goods for less than the cost of one
yellow pages ad. These
days you do not even have to learn HTML
or some other seemingly foreign language. The web is exploding
with do-it-yourself websites. The trick is finding one the
produces results for your company.
Doing a quick search engine query on 'work at home businesses'
or 'Internet businesses' and you will be floored with the
results. The latter search brings back over 147 million results.
How do you know which one to proceed with? More importantly, how
do you know which ones are legitimate?
Do your research. Creating a website is the easy part these
days. The forward thinking business owners of today are focusing
on content. No, they are focusing on creating great content that
ranks well at Google and other search engines. They are creating
web pages that answer their customer's questions.
It's one gigantic cycle. A stranger searches for hybrid cars on
Google. She sees your listing in the first page of the search
results. She clicks to visit your website. You provide her with
tons of amazing hybrid car content. She begins to trust you
because she feels as though you are the authority on hybrid
cars. You offer her a free ebook or free report. She know trusts
you enough to purchase your full length book on hybrid cars.
Do you see the cycle? A stranger becomes a raving fan of your
business because she learned to think of you as the leader of
your field. You gave her freebies and opened the door to
communication. She trusted in you and traded her hard earned
cash for your knowledge.
This concept works over and over again for any type of business.
Have a local restaurant? Build a website that provides the menu,
the daily specials, the option to order dinner online, a monthly
contest and so much more. The ideas are only limited by your
imagination.
Have a personal training studio? Build a website that offers
online personal training, provides exercise photos and
descriptions, offer recipes and weight loss tips. Create a
monthly ezine that talks about the current health trends. Offer
more than a plain old online brochure that states boring
information. Give more to your customers!
It is these types of innovative businesses that are now leading
the new Internet and business era. Consumers now seek friendly,
trust worthy advice from your business. They want more than a
lousy sales circular. They demand more creativity. They demand
more attention and are willing to pay for it all. Trash your
stale campaigns and dive into the world of Internet marketing
and profitable websites. Sure, it's scary at first, but doing
your research will leave you fascinated with this thriller
concept.
About the author:
Lynn VanDyke's website now ranks in the top 1% of all sites in
the world. Her Alexa ranking is 115,146 of over 56 million
websites. For your free step-by-step guide to starting your own
online business or work from home business visit:
http://strength-training-woman.com/sone.html
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| DTI - Welcome to the DTI's Innovation Home Page |
| The DTI is working to stimulate a significant increase in innovation throughout ... It covers Living Innovation, web streaming of a series of high profile ... |
| www.dti.gov.uk |
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| Innovation - Wikipedia, the free encyclopedia |
| An innovation in this light occurs whether or not the act of innovating ... A convenient definition of innovation from an organizational perspective is ... |
| en.wikipedia.org |
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| National Innovation Website |
| The Department of Industry, Tourism and Resources has developed this website to raise awareness of the importance and benefits of innovation and ... |
| www.innovation.gov.au |
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| Innovation, creativity and brainstorming resources from ... |
| A comprehensive site designed to provide busy entrepreneurs with a focused collection of the best resources on innovation, creativity, and brainstorming. |
| www.innovationtools.com |
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| Innovation Weblog - Trends, resources, viewpoints from Chuck Frey ... |
| The Innovation Weblog - Valuable trends, resources and viewpoints in innovation, creativity and brainstorming from Chuck Frey at InnovationTools. |
| www.innovationtools.com |
|
| CORDIS: Innovation Portal: Home |
| This Innovation Portal is supported by DG ENTR of the European Commission, ... European Commission adopts new Communication on Innovation: on 13 September ... |
| cordis.europa.eu |
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| CORDIS: Promotion of Innovation: Home |
| This programme stands at the cross-roads of the Community's policies on Research, Innovation and SMEs. |
| cordis.europa.eu |
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| Innovation Network... leveraging innovation, creativity and ... |
| The Innovation Network is an association of companies and employees committed to innovation. The site features some interesting articles as well as some fun ... |
| www.thinksmart.com |
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| Business Innovation : Car Reviews, Online Gaming, and Product Branding |
| If your in need of great Online Gaming material, we carry up to the minute news and reviews for all of your favorite games and gaming systems. |
| www.businessweek.com |
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| Innovation - Life, Inspired | PBS |
| Learn about fascinating innovations, explore interactive features, submit questions to our experts, investigate resources and lesson plans, and more. |
| www.pbs.org |
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| Innovation.org - Welcome |
| Impact of Innovation Saving & Improving Lives Controlling Healthcare Costs Strengthening ... Future of Innovation New Medicines in Development Next Wave of ... |
| www.innovation.org |
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| Innovation: See what people are saying right now on Technorati |
| See all blog posts tagged with innovation on Technorati. |
| www.technorati.com |
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| Innovation Relay Centres - The World Largest Network for ... |
| Innovation Relay Centres giving advice on Innovation, Technology Transfer and Exploitation. Major European source for innovative technologies or new ... |
| irc.cordis.lu |
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| The Tech Museum of Innovation | Welcome |
| The Tech Museum of Innovation - Welcome! The Tech Museum inspires and educates the innovators of the future. |
| www.thetech.org |
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| Pages tagged with "innovation" on del.icio.us |
| CoDev 2007 - Co-Development for Business Growth: Open Innovation and Alternatives ... PDMA & IIR's 5th Annual Front End of Innovation ... |
| del.icio.us |
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| innovation |
| Publication highlighting the research activities of NUS. The site provides snippets of selected articles online, and provides a subscription form online. |
| www.innovationmagazine.com |
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| Canadian Innovation Centre |
| Services includes invention evaluation, technology due diligence, market research, and education programs. |
| www.innovationcentre.ca |
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| London INNOVATION :: Home |
| Maximise your business potential through innovation. Learn the secrets of successful business innovation in London. |
| www.london-innovation.org.uk |
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| Eric Von Hippel's Homepage |
| Downloadable Books. Democratizing Innovation (2005) ... The Sources of Innovation (1988). Free download of the complete book. Permission granted by Oxford ... |
| web.mit.edu |
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| Intel Innovation in Education |
| www.intel.com/education/ - 3k - Cached - Similar pages |
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