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Business Innovation – Real Self versus the Trained Self
Personalities can be said to be psychotic in many ways and one of those is the idea, readily accepted, that we have at least two selves: the real self and that self which we present to the world.
Creativity can be defined as problem...
Creativity and Culture Management
Many concepts in the fields of managing creativity are very much applicable to culture management in general. The same concepts that foster creativity and innovation also maximise human capital potential, increase productivity, reduce costs and...
Know Thyself: MBTI and DiSC
In my practice as an executive coach and consultant, I use both the MBTI® and the DiSC®. I am often asked, "Which one is better?"
The question reveals a common misunderstanding about psychological instruments. The fact is, there is no such thing...
Stakeholder Theory, Symbiosis and Appraisal
Stakeholder Theory, Symbiosis and Appraisal By : Jane A Link The One-Eyed Doe There was once a doe, blind in one eye and accustomed to graze as near to the edge of the cliff as she possibly could, in the hope of securing her greater safety. She...
The Creative Connection: Using Innovation to Jumpstart Your Business
No matter what you’re selling, when it comes to increasing your customer base, creativity is the key to grabbing a prospect’s attention. How can you foster a more creative outlook in your daily life? Here are three easy ways to get started.
No...
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The Power of Marketing Podcasts
If you've used the Internet at all this year, you've probably
heard of podcasting. It's the one word that's almost guaranteed
to come up in discussions of small business marketing, and with
good reason too. Podcasting has become more and more popular
over the past 12 months and is set to become the most powerful
marketing tool of the future. But what exactly is it?
What are Marketing Podcasts?
In simple terms, podcasts are like radio transmissions which are
broadcast over the Internet. Listeners subscribe to an RSS or
Atom feed and can listen via their computer or hand-held devices
such as iPods. They're a little like a blog and a little like
radio - and they're starting to take off in a big way. In
marketing terms, podcasting presents a new and very powerful
method of communicating directly with your clients, both current
and prospective.
What are Marketing Podcasts About?
The simple answer to this question is that a marketing podcast
can be about anything and everything you think will be of
interest to your listeners. You may want to talk about a new
innovation you're using in your business, interview some of your
industry leaders or discuss some of the big issues in your area
of the business world. The choices are endless and it's up to
you to use your imagination to come up with something people
will be interested in hearing.
Why use Marketing Podcasts?
There are many different ways in which marketing podcasts can
help benefit your business . Here are just a few of them.
1. Marketing podcasts help build tangibility By creating a
podcast you let your listeners/customers see the real you - the
people behind the business. This helps give your business some
kind of tangibility and personality. Rather than just being a
faceless corporation your business becomes something your
customers/listeners can relate to and understand.
2. Marketing Podcasts Increase Your Credibility By offering a
podcast on a particular subject, you're establishing yourself as
an expert
in that subject. People like to buy from experts -
podcasting helps build trust and, by extension, grows sales.
3. Marketing Podcasts Add Value to Your Business
By offering a podcast, you're giving visitors to your website
something free - and something which they'll hopefully enjoy
enough to want to hear more of. This means that they'll become
repeat visitors and may even turn into customers.
4. Podcasts Build Loyalty Marketing podcasts work in much the
same way that email newsletters build loyalty towards your
business by providing free information to subscribers. As you
start to build up a listener base for your podcasts you'll be
creating your own form of word-of-mouth advertising as your
listeners tell other people about your podcasts and your
business.
5. Getting Started in Marketing Podcasting Creating a podcast is
surprising simple. In terms of hardware all you need is a
computer, mic and broadband connection. Simple, free pieces of
software such as audacity (http://audacity.sourceforge.net/)
allow you to record it, then it's a matter of saving the file as
.MP3 and uploading it to your server.
Once uploaded, your podcast is ready to be distributed, and this
can be done through aggregators such as iPodder (www.ipodder.org
) and FeedDemon (www.feeddemon.com ) or via web-based
directories such as Podcast Alley (www.podcastalley.com) and
BlastPodcast (www.blastpodcast.com) .
Some Podcasts for you to Start off With:
"The Marketing Moment" -
http://www.digitalpodcast.com/detail.php?id=3024 "Win Federal
Contracts" - http://www.podfeed.net/category_item.asp?id=2515
©2005 Robert Moment
About the author:
Robert Moment is a business strategist and author of "It Only
Takes a Moment to Score" found on Amazon.com and Barnes and
Noble. Robert shows entrepreneurs how to turn ideas into wealth,
how to avoid becoming a statistic - and have FUN! Download the
FREE Special Report, "17 Ways to Turn Your Content into Money"
at http://www.sellintegrity.com
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| DTI - Welcome to the DTI's Innovation Home Page |
| The DTI is working to stimulate a significant increase in innovation throughout ... It covers Living Innovation, web streaming of a series of high profile ... |
| www.dti.gov.uk |
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| Innovation - Wikipedia, the free encyclopedia |
| An innovation in this light occurs whether or not the act of innovating ... A convenient definition of innovation from an organizational perspective is ... |
| en.wikipedia.org |
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| National Innovation Website |
| The Department of Industry, Tourism and Resources has developed this website to raise awareness of the importance and benefits of innovation and ... |
| www.innovation.gov.au |
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| Innovation, creativity and brainstorming resources from ... |
| A comprehensive site designed to provide busy entrepreneurs with a focused collection of the best resources on innovation, creativity, and brainstorming. |
| www.innovationtools.com |
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| Innovation Weblog - Trends, resources, viewpoints from Chuck Frey ... |
| The Innovation Weblog - Valuable trends, resources and viewpoints in innovation, creativity and brainstorming from Chuck Frey at InnovationTools. |
| www.innovationtools.com |
|
| CORDIS: Innovation Portal: Home |
| This Innovation Portal is supported by DG ENTR of the European Commission, ... European Commission adopts new Communication on Innovation: on 13 September ... |
| cordis.europa.eu |
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| CORDIS: Promotion of Innovation: Home |
| This programme stands at the cross-roads of the Community's policies on Research, Innovation and SMEs. |
| cordis.europa.eu |
|
| Innovation Network... leveraging innovation, creativity and ... |
| The Innovation Network is an association of companies and employees committed to innovation. The site features some interesting articles as well as some fun ... |
| www.thinksmart.com |
|
| Business Innovation : Car Reviews, Online Gaming, and Product Branding |
| If your in need of great Online Gaming material, we carry up to the minute news and reviews for all of your favorite games and gaming systems. |
| www.businessweek.com |
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| Innovation - Life, Inspired | PBS |
| Learn about fascinating innovations, explore interactive features, submit questions to our experts, investigate resources and lesson plans, and more. |
| www.pbs.org |
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| Innovation.org - Welcome |
| Impact of Innovation Saving & Improving Lives Controlling Healthcare Costs Strengthening ... Future of Innovation New Medicines in Development Next Wave of ... |
| www.innovation.org |
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| Innovation: See what people are saying right now on Technorati |
| See all blog posts tagged with innovation on Technorati. |
| www.technorati.com |
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| Innovation Relay Centres - The World Largest Network for ... |
| Innovation Relay Centres giving advice on Innovation, Technology Transfer and Exploitation. Major European source for innovative technologies or new ... |
| irc.cordis.lu |
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| The Tech Museum of Innovation | Welcome |
| The Tech Museum of Innovation - Welcome! The Tech Museum inspires and educates the innovators of the future. |
| www.thetech.org |
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| Pages tagged with "innovation" on del.icio.us |
| CoDev 2007 - Co-Development for Business Growth: Open Innovation and Alternatives ... PDMA & IIR's 5th Annual Front End of Innovation ... |
| del.icio.us |
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| innovation |
| Publication highlighting the research activities of NUS. The site provides snippets of selected articles online, and provides a subscription form online. |
| www.innovationmagazine.com |
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| Canadian Innovation Centre |
| Services includes invention evaluation, technology due diligence, market research, and education programs. |
| www.innovationcentre.ca |
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| London INNOVATION :: Home |
| Maximise your business potential through innovation. Learn the secrets of successful business innovation in London. |
| www.london-innovation.org.uk |
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| Eric Von Hippel's Homepage |
| Downloadable Books. Democratizing Innovation (2005) ... The Sources of Innovation (1988). Free download of the complete book. Permission granted by Oxford ... |
| web.mit.edu |
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| Intel Innovation in Education |
| www.intel.com/education/ - 3k - Cached - Similar pages |
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