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Constellations
Constellations
A diagnostic tool for creative strategic development
Dr E Kloprogge, Peter G Gleeson and Tyrone J Francis, January -
2005
Introduction
What is a Constellation?
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Innovation Management – Ibm Opens Lid On Its Treasure Chest
IBM, which registered 3248 patents last year, has decided that sharing technology can sometimes be more profitable than jealously guarding its property rights on patents, copyrights and trade secrets (Herald Tribune, April 11 2005).
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Innovation Management – moving past the wall
One useful tool in the idea generation phase is to simply be prolific. It can be said with great confidence that quality is related to sheer quantity. Some of the most highly recognised creative products came about when the creator was being...
Mirror Reality thru Full Color Rush Postcards
Nothing compares to seeing and feeling reality in front of you.
The sight can be enchanting and moving. You can be moved by the
sight or flabbergasted by its beauty. Feel it, sense it, there
is no way you can seize it other than having it that...
The New Staffing: Survival Tactics That Work
If you've ever been in marketing, you know it's in your blood, and it never leaves. It's also innate to most successful business owners and managers; that constant monitoring of what's going on, with the eyes, ears, nose and throat of the consumer....
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Colours Wheelchairs Announces European Expansion Plans
Colours N’ Motion is a maverick in the wheelchair industry. In a market that generally concentrates on price and technology, Colours' focuses on esthetics and comfort. While most manufactures advertise a product, Colours communicates a lifestyle message. Colours’ is often controversial, using strikingly beautiful, disabled models in its ads to convey the message that sensuality and esthetics need not limited by disability. A well known brand in the USA, Colours now announces its plans for development in Europe: Colours has selected Med Services Europe to develop and manage its European distribution network.
John Box, President of Colours in Motion said: “Colours designs and manufactures adult and pediatric wheelchairs as well as sport wheelchairs for an international market of disabled customers. With over 85% of our sales derived from the US market and distributors in Japan, Australia, New Zealand and The Netherlands, Colours is now seeking to further develop its market within the European Union. We see our collaboration with Med Services Europe as an important step forward in the development of our international operations.”
Dr. Gene Emmer, President of Med Services Europe said: “Med Services Europe is proud to represent Colours in Europe. Colours is exactly the type of company we seek as a partner. Their
products are known in the industry as innovative. For example, at 14.5 pounds (6.6 kg) the custom-designed Zephyr is one of the lightest, if not THE lightest wheelchair on the market. The Boing! is the first wheelchair on the market with four-wheel independent suspension. But even more than technology, the focus at Colours is on customer service and esthetics. Colours makes every effort to assure that its customers are delighted.”
European Distributors interested in discussing collaboration are encouraged to contact Dr. Emmer directly.
About Colours ‘N Motion:
Colours is considered a leader in the design of innovative active wheelchairs. From its inception in 1992 Colours’ main goal has been to improve the lives of disabled people through innovation in equipment and services to the disabled community. Colours’ wheelchairs are lightweight, adjustable and customizable. Colours is disabled owned and operated. For more information: www.ColoursWheelchair.com
About Med Services Europe:
Med Services Europe B.V. is based in Amsterdam and specializes in Sales, Marketing and Business Development services for the Medical industry. Its area of focus is Europe. For more information: www.MedServicesEurope.com Telephone: +31648566707
About the Author
Gene Emmer is president of Med Services Europe
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| DTI - Welcome to the DTI's Innovation Home Page |
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| www.dti.gov.uk |
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