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Create a Powerful Business USP 30 Minutes
Build a Powerful Business USP in 30 Minutes? Do you have a USP (Unique Selling Proposition) for your small business? Does your current USP lack clarity and focus? Do you think you do not have time or talent to create a USP? Here is a 30 minute...
Printing Techniques for printmaking
We may not be aware how these books, newspaper, magazines and other printing materials have come to reality. We just know how to use it and get benefited from it. While, knowing the process…ah for many of us knowing the process is just a waste of...
Stone Washed Jeans May be Changing Again
Stone washed jeans may be changing again.
Already, many jean manufacturers are using cellulase enzymes to produce stone-washed jeans after discovering that cellulase is much more cost effective than traditional stone washing.
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The Steps from Product Idea to Product Success
Michelangelo once said that his statue of David was embedded in the block of marble and he merely chipped away the edges to reveal it. Is your product idea inside your mind just waiting to come alive? Or, is your product already formed and you...
Uncovering Soul In The Workplace
The San Francisco Chronicle recently reported “soul is in”. In a headline calling it “the buzzword of the ‘90s” a front-page story reported that some 322 citations for the word appear in the current edition of Books in Print. That’s nearly four...
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Colours Wheelchairs Announces European Expansion Plans
Colours N’ Motion is a maverick in the wheelchair industry. In a market that generally concentrates on price and technology, Colours' focuses on esthetics and comfort. While most manufactures advertise a product, Colours communicates a lifestyle message. Colours’ is often controversial, using strikingly beautiful, disabled models in its ads to convey the message that sensuality and esthetics need not limited by disability. A well known brand in the USA, Colours now announces its plans for development in Europe: Colours has selected Med Services Europe to develop and manage its European distribution network.
John Box, President of Colours in Motion said: “Colours designs and manufactures adult and pediatric wheelchairs as well as sport wheelchairs for an international market of disabled customers. With over 85% of our sales derived from the US market and distributors in Japan, Australia, New Zealand and The Netherlands, Colours is now seeking to further develop its market within the European Union. We see our collaboration with Med Services Europe as an important step forward in the development of our international operations.”
Dr. Gene Emmer, President of Med Services Europe said: “Med Services Europe is proud to represent Colours in Europe. Colours is exactly the type of company we seek as a partner. Their
products are known in the industry as innovative. For example, at 14.5 pounds (6.6 kg) the custom-designed Zephyr is one of the lightest, if not THE lightest wheelchair on the market. The Boing! is the first wheelchair on the market with four-wheel independent suspension. But even more than technology, the focus at Colours is on customer service and esthetics. Colours makes every effort to assure that its customers are delighted.”
European Distributors interested in discussing collaboration are encouraged to contact Dr. Emmer directly.
About Colours ‘N Motion:
Colours is considered a leader in the design of innovative active wheelchairs. From its inception in 1992 Colours’ main goal has been to improve the lives of disabled people through innovation in equipment and services to the disabled community. Colours’ wheelchairs are lightweight, adjustable and customizable. Colours is disabled owned and operated. For more information: www.ColoursWheelchair.com
About Med Services Europe:
Med Services Europe B.V. is based in Amsterdam and specializes in Sales, Marketing and Business Development services for the Medical industry. Its area of focus is Europe. For more information: www.MedServicesEurope.com Telephone: +31648566707
About the Author
Gene Emmer is president of Med Services Europe
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| DTI - Welcome to the DTI's Innovation Home Page |
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