|
Breaking the Growth Barriers in the IT and Software Sectors
There's nothing automatic about corporate growth, particularly in the information technology industry; "build it and they will come" is a myth. In the real world there is either a structured, process-driven growth cycle, or stagnation — and...
Good Idea Generation – a process
It seems incongruous that good idea generation can be a process or that a process may lead to insight. However, if you examine the behaviour of people who regularly generate good ideas – such as creatives in advertising - you will find that common...
Innovation Management – the harsh facts of life for all innovators
Your opinion doesn’t matter. The end user’s does
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.
There are other useful...
The Creative Connection: Using Innovation to Jumpstart Your Business
No matter what you’re selling, when it comes to increasing your customer base, creativity is the key to grabbing a prospect’s attention. How can you foster a more creative outlook in your daily life? Here are three easy ways to get started.
No...
Why bother with customer centricity?
CRM Magazine recently asked their subscribers "What is the number one concern that keeps you up at night?". I found it interesting that none of the responses resembled anything like: "My kid is failing out of school", or "My spouse works too...
|
|
|
|
|
|
|
|
Innovation Management – How Does The User Benefit?
Creativity can be defined as problem identification and idea generation whilst innovation can be defined as idea selection, development and commercialisation.
There are distinct processes that enhance problem identification and idea generation and, similarly, distinct processes that enhance idea selection, development and commercialisation. Whilst there is no sure fire route to commercial success, these processes improve the probability that good ideas will be generated and selected and that investment in developing and commercialising those ideas will not be wasted.
Idea valuation techniques include:
a) Comparing idea types
b) Analysing fit with the firm
c) Analysing practical impediments
d) Deciding when to issue GO or KILL decisions when ideas are within the idea funnel
However, what is often overlooked is in-depth analysis of user benefits. Ultimately, an idea is valued by user take-up. In a commercial world, it is valued even more severely – by profit margin and shareholder / stakeholder benefits.
Analysis of the buyer experience cycle and the utility layers is a start point.
Along the buyer experience cycle, it is possible to
measure benefit along at least six stages. These include:
a) Purchase
b) Delivery
c) Use
d) Supplements
e) Maintenance
f) Disposal
Along the utility level, it is possible to measure user benefit along several more levels, including:
a) (Collective) productivity
b) Simplicity
c) Convenience
d) Risk
e) Fun and Image
f) Environmental
g) Friendliness
Kal Bishop, MBA
About the Author: Kal Bishop is a management consultant based in London, UK. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached on http://www.managing-creativity.com.
Source: www.isnare.com
|
|
|
|
|
DTI - Welcome to the DTI's Innovation Home Page |
The DTI is working to stimulate a significant increase in innovation throughout ... It covers Living Innovation, web streaming of a series of high profile ... |
www.dti.gov.uk |
  |
Innovation - Wikipedia, the free encyclopedia |
An innovation in this light occurs whether or not the act of innovating ... A convenient definition of innovation from an organizational perspective is ... |
en.wikipedia.org |
  |
National Innovation Website |
The Department of Industry, Tourism and Resources has developed this website to raise awareness of the importance and benefits of innovation and ... |
www.innovation.gov.au |
  |
Innovation, creativity and brainstorming resources from ... |
A comprehensive site designed to provide busy entrepreneurs with a focused collection of the best resources on innovation, creativity, and brainstorming. |
www.innovationtools.com |
  |
Innovation Weblog - Trends, resources, viewpoints from Chuck Frey ... |
The Innovation Weblog - Valuable trends, resources and viewpoints in innovation, creativity and brainstorming from Chuck Frey at InnovationTools. |
www.innovationtools.com |
  |
CORDIS: Innovation Portal: Home |
This Innovation Portal is supported by DG ENTR of the European Commission, ... European Commission adopts new Communication on Innovation: on 13 September ... |
cordis.europa.eu |
  |
CORDIS: Promotion of Innovation: Home |
This programme stands at the cross-roads of the Community's policies on Research, Innovation and SMEs. |
cordis.europa.eu |
  |
Innovation Network... leveraging innovation, creativity and ... |
The Innovation Network is an association of companies and employees committed to innovation. The site features some interesting articles as well as some fun ... |
www.thinksmart.com |
  |
Business Innovation : Car Reviews, Online Gaming, and Product Branding |
If your in need of great Online Gaming material, we carry up to the minute news and reviews for all of your favorite games and gaming systems. |
www.businessweek.com |
  |
Innovation - Life, Inspired | PBS |
Learn about fascinating innovations, explore interactive features, submit questions to our experts, investigate resources and lesson plans, and more. |
www.pbs.org |
  |
Innovation.org - Welcome |
Impact of Innovation Saving & Improving Lives Controlling Healthcare Costs Strengthening ... Future of Innovation New Medicines in Development Next Wave of ... |
www.innovation.org |
  |
Innovation: See what people are saying right now on Technorati |
See all blog posts tagged with innovation on Technorati. |
www.technorati.com |
  |
Innovation Relay Centres - The World Largest Network for ... |
Innovation Relay Centres giving advice on Innovation, Technology Transfer and Exploitation. Major European source for innovative technologies or new ... |
irc.cordis.lu |
  |
The Tech Museum of Innovation | Welcome |
The Tech Museum of Innovation - Welcome! The Tech Museum inspires and educates the innovators of the future. |
www.thetech.org |
  |
Pages tagged with "innovation" on del.icio.us |
CoDev 2007 - Co-Development for Business Growth: Open Innovation and Alternatives ... PDMA & IIR's 5th Annual Front End of Innovation ... |
del.icio.us |
  |
innovation |
Publication highlighting the research activities of NUS. The site provides snippets of selected articles online, and provides a subscription form online. |
www.innovationmagazine.com |
  |
Canadian Innovation Centre |
Services includes invention evaluation, technology due diligence, market research, and education programs. |
www.innovationcentre.ca |
  |
London INNOVATION :: Home |
Maximise your business potential through innovation. Learn the secrets of successful business innovation in London. |
www.london-innovation.org.uk |
  |
Eric Von Hippel's Homepage |
Downloadable Books. Democratizing Innovation (2005) ... The Sources of Innovation (1988). Free download of the complete book. Permission granted by Oxford ... |
web.mit.edu |
  |
Intel Innovation in Education |
www.intel.com/education/ - 3k - Cached - Similar pages |
|
  |