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INTERNET DIRECTORIES CAN HELP CAPTURE BUSINESS FOR PROFESSIONALS
Professionals have been slow to realize the enormous value of the Internet as an advertising medium. Many have adopted e-mail and developed websites, but they don't know what to do with them. Every day, thousands of consumers and businesses search...
Internet Nostalgia - Remember "This Dumb Little Ad?"
Internet Nostalgia - Remember "This Dumb Little Ad?" by Cathy Bryant Copyright 2003 http://www.homebizjunction.com Watch out - if you do, you're showing your "Internet Age!" I am, of course, referring to the now infamous "Cookie Cutter" marketing...
Strategic Internet Marketing Using Joint Ventures
The goal of most webmasters is driving more traffic to their website in order to increase revenue. As a result, finding creative ways to market on the internet is critical. One such option is using joint ventures to assist in strategic internet...
The Best Kept Secret on the Internet
Copyright 2005 Romel Wallace What is the Best Kept Secret on the Internet? This is a very good question. It really isn't a secret at all. Many people just really don't realize the power of the Internet. It is one of the most powerful marketing...
The most successful internet marketing model - start with free tools, spend money later
There is a particular web site where I regularly place my free internet marketing articles to generate traffic to my blog. Quite often several so called internet marketing experts place articles shortly after one of mine has been posted talking...
 
Internet Marketing with Google: Post Jagger Methods

Well, the dust seems to have settled after the Google Jagger update and enough experts are checking in with the same information that I feel comfortable writing about how to work with Google today.

First, let me complain a bit;

Google is working towards 'King-content' over anything else [of course], but the way they have gone about it has hurt many businesses this holiday season... just like last year. Their pre-holiday updates cause many sites to drop dramatically, if not disappear altogether from their search results pages. This drives those whose rankings have dropped to either bite the bullet and wait it out, or bite the harder bullet and buy into the Google AdWords program. Thus Google makes more money in big gulps during and after each update.

Don't get me wrong, making money is the whole point of being in business and Google is no different. It's just their timing that bugs me. How can they, in good concience, cause so much chaos and economic hardship during the holiday season? Do they have no heart at all?

OK - enough Google bashing - now for the meat of this article... how to get back into good position within Google's search results.

Inbound Links [IBLs] are still good, but where they come from and what the test of your link says has become more important than ever. Where your links come from is important now because Google's new algorithm seems to place more emphasis on 'authority' pages with links than just any page with links.

What is an authority page? Simple. A page that carries solid information about the focus of your website. In other words, any article that talks about your industry, offering good consumer information alongside a link back to your site is considered an authority page. The best place to have these authority pages is at


a site with a Google page rank of 5 or higher.

How do you get these IBLs from authority pages? Again, the answer is simple... write articles. Write them about different aspects of your industry. Write articles with 400 - 500 words. Be sure to include your keywords embedded in the copy and don't forget that all-important link back to your site.

Once you have an article written there are many places you can place them online where they will be picked up by online content publishers, thus spreading your article around the net, along with that link back to your site. A well written article, properly placed online, can garner 200 - 300 links back to your site! Here is a list of good content hubs to place your articles;

http://www.GoArticles.com

http://www.ISnare.com

http://www.SubmitYourArticle.com

http://www.ArticleCity.com

http://www.ExchangeNet.com

http://www.Article-Directory.net

http://www.FreeZineSite.com

It also seems like reciprocal links are on the 'out' with Google. In fact, reciprocal links may be seen as a negative and hurt your rankings rather than help them. My recomendation is to forget about them for now and concentrate on writing good, keyword laden articles you can place at these content hubs, bringing IBLs without the requirement to link back.

Happy Holidays everyone... now get writing!

Gary K. Foote, Editor

The eMarketing Digest

http://www.theemarketin gdigest.com

About the author:

Editor of The eMarketing Digest since it's inception in 1994 Gary K. Foote has also created other successful e-zines, including the prestigious e-Tailer's Digest, now edited by George Matejewicz.

 

Internet Marketing Center®
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Internet Marketing and Search Engine Marketing; Website promotion and internet advertising services, Internet marketing services International marketing web ...
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KnowThis: For Marketing, Market Research, Internet Marketing ...
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Online Behavioral Contextual Advertising and Marketing.
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Internet marketing - Wikipedia, the free encyclopedia
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Marketing Terms.com - Internet Marketing Reference
Marketing and internet marketing terms, acronyms, course syllabi, and recommended links.
www.marketingterms.com
 
Internet Marketing Dictionary
The Internet marketing dictionary at Marketing Terms.com.
www.marketingterms.com
 
International Internet Marketing Association (IIMA)
Non-profit professional association serving Internet marketing professionals and business strategists.
www.iimaonline.org
 
Internet marketing and website marketing promotion services ...
Free Internet marketing eCourse, marketing articles, advice and internet marketing services from Magnet4web. The site includes reviews of leading internet ...
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Internet Marketing - Craig Upton
Weblinx Limited delivers various internet marketing solutions that will enable a web site to carry out online marketing promotions.
www.weblinx.biz
 
Internet Marketing News from JDD Publishing's BizWeb eGazette
Free Internet marketing help and web site promotion tips for small and home based businesses.
www.bizweb2000.com
 
Search Engine Optimization, Website Submission and Free ...
Offers Free Website URL Registration in major search engines. Search Engine submission services and optimization tips for higher ranking.
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Zeus 1000 Internet Marketing Robot
Zeus internet marketing robot generates thousands of reciprocal link trades by automatically finding web sites you train him to find.
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Serious Internet Marketing Services. Link Building, Web Content ...
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Marketing & SEO Blogs - Blog Top Sites
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