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Don’t Give Presentations Or Speeches. Give Leadership Talks Instead.
The CEO of a worldwide business asked me to help him develop a talk he planned to give to several hundred of his top executives. He said, 'I feel as if I’m Daniel going into the lion's den.'
Indeed, it was the business equivalent of a lion's...
Mississauga-Based OTI Sees Integrated System as Key Rationale for PRONTO ERP Selection
OTI, Optimization Technology Inc., located in Mississauga Canada, has been developing and implementing ERP (Enterprise Resource Planning) systems since 1984. The Canadian VARs (Value Added Reseller) customer base appreciates the features built into...
Monday Morning Mindfulness
Learn more about these topics by subscribing to "Monday Morning Mindfulness" at http://www.schrift.com/monday.htm Sandra's ezine 'Monday Morning Mindfulness' Sandra Schrift will help you grow and enlighten your soul with her bi-weekly ezine...
Radical Success!
Most successful businesses began with someone's passionate mission: to share new information, produce a better product, provide a new understanding, and contribute to the culture. A successful business remains successful because it stays true to its...
Team Building part 1 - Another Brick in the Wall!
Team Building part 1 - Another Brick in the Wall? The first in a series of articles giving a slightly different viewpoint on effective team building, condensed from an original seminar presented by the author, John Roberts. John is a Freelance...
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Thomas R. Cutler Delivers Tangible Manufacturing PR Checklist
Ranked as the nation’s leading manufacturing journalist and an editor, TR Cutler (www.trcutlerinc.com) has issued a PR Checklist for manufacturers. Cutler tells the extraordinary stories of manufacturers. According to Cutler, “There are great companies making great products. There are too many manufacturers and companies serving the manufacturing sector that have simply neglected to tell their story. My goal is to tell these stories in an interesting, dynamic, understandable, and relevant way. My goal is to provide a checklist for manufacturers to determine what is and is not newsworthy.” Newsworthy Manufacturing Checklist
The following Checklist should be reviewed weekly to determine the events and circumstances that might merit Media Coverage.
I. New or Updated Product Information II. New Customer Information III. New Strategic Alliances/Partnership Information a. Software Vendors (ERP, CRM, SCM) b. Professional Services (Law Firms, CPA’s, PR firms) c. Co-op Bundling Sales Program IV. New Facility or Manufacturing
Operation V. Company Data Announcements a. Sales Data (Increased sales) b. Growth Announcements (by employees, sq. ft., revenue) c. Marketshare Announcements VI. Industry Sector News a. Competitive Analysis b. Comparison within the sector c. Leadership Position within the sector VII. Local/Regional News a. Jobs/Local Economic Impact b. Community Service/Goodwill c. Sponsorships/Participation VIII. Events, tradeshows, conferences, awards IX. Association/Organization Memberships a. Manufacturing Association b. Industrial Sector Association partnership c. Other key Organizations/Association d. Political Affiliation X. Cross-Reference Media a. Radio b. Television c. Photo Opportunity
Cutler’s check list is used in conjunction with the proprietary Manufacturing Media Consortium of 2000 journalists writing about trends and data in the manufacturing sector.
TR Cutler 954-486-7562 www.trcutlerinc.com e-mail protected from spam bots
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About the Author
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