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12-month 2005 Marketing Calendar that Boost Sales
The following is my 12-month promotional marketing calendar. Keep it handy, as you'll need to refer to it throughout the coming year when forecasting your promotional messages. By no means is this list exhaustive. In fact, you should add to it based...
Are You Marketing Backwards?
When you get in your car, you put it in forward gear to drive forward. You don't put your gear shift in reverse and expect your car to move forward! But that's how many folks market their services. In fact, most people market backwards. Most folks...
Click Fraud and Search Engine Marketing
Click Fraud and Search Engine Marketing Published by PPC-List.com Whether it be an overanxious affiliate of a pay per click search engine, or the search engine itself, if you have participated in search engine marketing you have most likely found...
How a 7th grader taught me a valuable marketing lesson
I was seeing my younger brother (we're quite a few years apart), as I'm prone to do. He's a great kid. When he smiles, you've gotta smile along with him. It's just impossible not to. But this is about one time he got on my nerves a little. Ok, a...
How To Measure and Improve Site Success, Part 1: Plan and Evaluate Marketing Programs
Measuring and understanding your Web site's success is a critical process that is sometimes overlooked. Many times, marketing efforts stop at getting traffic to the site. Traffic alone, however, does not make a site successful. By "connecting the...
 
9 Highly Effective Marketing Tips

9 Highly Effective Marketing Tips
Copyright 2005 Bob Leduc
http://BobLeduc.com

Here are 9 low-cost but highly effective marketing tips to
help you boost your sales and profits fast.

Tip #1:
Look for some low-cost ways you can enhance the perceived
value of your product or service. Then test raising your
price. Don't be surprised if both your sales and your profit
margin go up.

Tip #2:
Try to limit your customer's decision making to either "Yes.
I'll buy." or "No. I won't buy". Don't risk losing them by
including "which one" decisions. The more options you offer,
the more likely some customers will procrastinate and never
make the decision ...causing you to lose a sale needlessly.

Tip #3:
You can demonstrate a low cost for your product or service
by breaking down the price to its lowest time increment. For
example, "Enjoy all of this for less than 90 cents a day"
(for something priced at $325 a year).

Tip #4:
Add an unexpected bonus to every sales transaction just
before completing the sale. It prevents customers from
developing any last minute hesitation ...and changing their
minds about buying.

Tip #5:
Print your best small ad on a postcard and mail it to
prospects in your targeted market. Postcards are inexpensive
and easy to use. Most recipients who ignore other types of
advertising will read a brief ad when it's delivered to them
on a postcard.

Tip #6:
Prospects who ask questions are usually close to buying.
Take advantage of this. Don't just answer their question.
Include a reason for them to buy as part of your answer.
Then ask for the sale ...or tell them exactly what to do to
place their order.

Tip #7:
Collect testimonials from your customers and use them in all
your advertising. Testimonials provide evidence that your
product or service delivers the results you promise. For
maximum impact, use only testimonials that describe


specific
results the customer enjoyed.

Tip #8:
Include "benefit rich" headlines on all your web pages. Many
visitors arrive at a web page then immediately click away
...unless something instantly catches their attention.

Tip #9:
Continually test and evaluate everything you use or do to
promote your business. Allocate 80 percent of your
advertising budget to proven promotions. Use the other 20
percent for testing new variations. Most businesses using
this system continue growing - even in highly competitive
markets.

Bonus Tip:
Handle customer complaints quickly and with a positive
attitude. Strive to preserve your relationship with them
instead of your immediate profit from the transaction. They
will reward you with repeat sales and referrals ...instead
of punishing you by telling everybody they know about their
unhappy experience and causing you to lose future customers.

Each of these marketing tips provides a simple, low-cost way
for you to boost your sales and profits quickly. All you
have to do is to put them into action.

Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards ...and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

About the Author

Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards ...and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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