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Marketing Your Home Business on a Tight Budget
If you have started a new home based business it is likely you have some monetary restraints. This does not mean, however, that marketing your home based business should be at the bottom of your list. In fact, marketing is the only way to get your...
My Marketing Budget Is Small. How Can I Make The Most Of It?
For example, it may not make sense or be necessary to market consistently all year long. Are their times when your particular industry is slow and customers are not likely to purchase? Conversely, are their times during the year when customers are...
Niche Marketing Nuggets: Picking the Gold from the Internet Mine
(Feel free to use this article on your web site. Please keep the entire article intact including all web site links) - Jason Mann Building an Internet business based on a specific niche is not only good sound business it's smart. What is a...
Successful Dental Practice Marketing Compared to Root Canal
"Successful dental practice marketing is a lot like a good root canal," say Ninh Nguyen, Ph.D., president of ND Communications, a San Jose based dental practice marketing firm. "Unless you’re sedated, you know you’re going to experience some...
The Most Powerful Marketing Strategy Available To Small Businesses
Most small business owners want to generate huge profits, with little effort and in the least amount of time. If you fall into this category then joint venture marketing is the fastest, easiest and most profitable way to do that. Joint venture...
 
How a 7th grader taught me a valuable marketing lesson

I was seeing my younger brother (we're quite a few years apart), as I'm prone to do. He's a great kid. When he smiles, you've gotta smile along with him. It's just impossible not to.
But this is about one time he got on my nerves a little.
Ok, a lot.
We were driving to the park to play tennis. I'm trying to teach him how to play so he'll be as good as me... err, better. Anyway, there we are, driving along. I'm flipping through the stations, looking for something good. I go past something he likes. He says, "Turn that back on."

At this point, the radio dial has stopped on a classic rock station, playing CCR, always a favorite of mine. They just rock! Well, because this is on, I say, "Sorry, but I wanna listen to this song for a minute."
Yes, I'm mean, cruel, whatever. But the song he wanted to listen to was some new whiney alternative band, which I don't particularly like (ok, that's an understatement).
He says, "I'm going to do this until you turn it back on - (high pitched voice) nah nah nah nah! nah nah nah nah! nah nah nah nah! nah nah nah nah! nah nah nah nah! "
This goes on the entire ride there. I turn my music up a little. But I can't give in now. I'm too stubborn and it will give the kid a bad message.
I weather the storm.
By the time we got to the park, which was about 15 minutes away, I'd heard him say "nah nah nah nah" about 7,300 times.
He informed me he was going to do it on the way home too, unless he got control of the radio. So I caved. I said he could have it.
We got out and walked towards the courts.
What’s the marketing lesson, you ask? Repetition.
Repetition.


Repetition.
It's been proven in traditional media like direct mail that a consumer must be exposed numerous times to a sales message before a firm gets the optimal number of sales. In direct mail, it can go as high as the 7th mailing or more before you get the bulk of the orders.
The online environment presents a different challenge. Online we must either get immediate action from a skeleton site with no further interaction, or create a more personal system with lots of contacts. An ezine is the perfect place to develop a rapport with your subscribers that allows you to cut down on this rule of repetition. Or, you can use it along with repetition, by repeatedly offering your newest product to your readers. But, please, if you're going to do this, reword your offer every time. This will be the most effective way to present your offer.
Now, of course, you don’t want to irritate your visitors with your repetition like my younger brother did. You just want to get your message in front of them enough times that it actually gets their attention.
And if you ever, ever run into me and say "nah nah nah nah" to me, I will not buy from you. I will clock you. But if you present your sales message to me repetitively in a professional, yet personal manner, I may become a paying customer.


About the Author

Erik Lukas is the publisher of “Erik’s Marketing Soapbox”, and some people are even crazy enough to subscribe to it. Erik delves into web site promotion, direct marketing, and all sorts of online advertising. You know, the good stuff. To subscribe to his weekly newsletter, go to: http://lukasink.wso.net/FormMailExample/form_mail.htm

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
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Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
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Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
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Advertising, Marketing, Media and PR News - Brand Republic
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Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
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Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
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All About Marketing
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ClickZ Internet Marketing Solutions for Marketers
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Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
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