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5 Tips to Heat Up Your On-Line Marketing Using Off-Line Tactics
The internet of course brings a huge arena of marketing opportunities for you. The ability to do business with people around the world has now been made readily available through a web site and email. It truly has leveled the playing field and ...
Boosting the Sales of Your Internet Marketing eBook or Any eBook
When you put your all into learning something that you need to
know, you can bet that other people can benefit from what you
have learned. Internet marketing is one of those topics that
lots of people need help with. So once you've gained...
Online Marketing: Five Fun Ideas that Increase Traffic
1. Using Hidden Links to increase subscribers or for a contest. Place a not so easy to find link in your copy and then ask people to find it. Give them a prize or freebie for finding it. Or you can give them the ebook after they find the link and...
Principles in Marketing to Women
What women want? Old question, many think it is too hard to give an answer. Well, it isn't. In this article we will write about principles in marketing to women.
Marketing is all about fulfilling needs. That's why marketers have to know the answer...
What Marketing Can't Do For You
I thought I would clear up some misconceptions about marketing
in this two-part series: What Marketing Can Do For You and What
Marketing Can't Do For You. This issue is about what marketing
can't do.
While there's no question a solid...
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A Marketing Strategy In Its Simplest Form
Marketing strategies come after the objectives and vision and
mission statement and before the action plan and tasks. The
marketing strategy is how you are going to carry out the
objective.
Tasks contain the detail. Tasks are what you want to list and
keep track of in your day timer system not your marketing plan.
Whether that is in Outlook, a Franklin-type system, or in your
electronic appointment system like a Palm Pilot. It doesn't
matter if you prefer to start with a task and work your way up
into the objective or work from the objective down. Both should
accomplish the same result.
After creating the objectives, and making sure they are
S.M.A.R.T. (specific, measurable, action-oriented and
achievable, realistic, and timely), focus on one and progress to
the Action Plan and Tasks. Completing one at a time in this
manner will expose any gaps or duplicates.
Occasionally, there may be several strategies to one objective
or several objectives for one strategy. If this occurs look for
duplicates. Duplicates say the same thing in different words.
This review will keep the plan clear and concise.
In my consultant role, I consistently see two mistakes made
during the strategy clarification process. Keep these in mind as
you define yours:
1. Timeframe not considered or matched so that it can deliver
the results desired.
2. Choosing what is comfortable but doesn't reach a large enough
profitable target market.
Timeframe
Strategies need to be designated as short-term, medium-term, or
long-term. The length of time for each depends on the business
focus, market, and its maturity stage. For a new business owner,
maybe all you can handle is a 3-month plan -- short term.
Whereas an established business may state theirs in longer
times: short-term 1 year, medium 3 years, and long-term 5 years.
A mature business may be 3, 5 and 10.
Operating in a 30-day vacuum for too long creates flash fires
that consistently need to be distinguished. When this occurs the
business is running you. At day 31 it¡¯s a scramble to create
the next 30-day plan and the cycle repeats. After so many
of
these cycles even the most patient person will give up on
planning.
Balance for a new business will have more short-term objectives
and strategies and less medium and long-term. This normally
occurs because testing and finding what works is still a big
part of their process and the marketing system is still in flux.
Balance for an established business (5-10 years) would have more
objectives and strategies under medium-term. Whereas a mature
business (ten years up) would be striving for more smoothness in
their long-term strategies except for new product or service
development which begins its heaviest set of strategies in the
short-term.
Choice
Choosing the right strategy isn't always about setting a
strategy comfortable for the solopreneur. The correct strategy
is one that is right for the prospects. The best one delivers
the results desired. Normally, one that reaches the market in
the fastest and easiest manner using the least amount of
resources.
I hear comments from solopreneurs like this: "I don't like to do
that." "I simple can't possibly do that." "I refuse to do that."
"I don't have the time." This closed mind just because its
uncomfortable is their saboteur to success. Afterwards they
justify it with, "Money isn't everything." They logically know
that its natural to justify any decision we make but they don't
see the connection. Some figure this out years later, others
never get it and go out of business, and others finally get
themselves to that comfortable place.
The perfect strategy services both the comfort level and the
broadest market possible so it may deliver the desired results.
don't waste time doing what you are comfortable with that
doesn't reach a profitable enough market. This wastes valuable
and limited resources and creates failure.
Once you incorporate these important features into your strategy
development you will your plan easier to follow and implement.
About the author:
Catherine Franz is a master business coach, author and speaker.
For the next week, there is a 2 for 1 sale on her books.
http://www.Abundancecenter.com
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
marketing.about.com |
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Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
www.marketing.org |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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