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Internet Marketing the Underachiever's Style, Is A Way Of Life
Do you want to know how find red hot markets to sell to online?
I'm talking about groups of people so eager to buy, you'd
actally have to rip up their credit card just to deter them from
giving you money.
The joy of finding a red hot niche...
Marketing Your Home Business With Minisites
If you are trying to make money online with a home based business and are interested in marketing and selling your product, but don't have a lot of money to invest in a professionally created Web site, then you should consider setting up minisites...
My Marketing Budget Is Small. How Can I Make The Most Of It?
For example, it may not make sense or be necessary to market consistently all year long. Are their times when your particular industry is slow and customers are not likely to purchase? Conversely, are their times during the year when customers are...
One-Two-Three Punch Marketing
Printed material is just as important today as it was before the Internet. With sp*a*m getting out of hand, it’s a wise choice to rev up, update or create printed material, ads, catalogs, direct mail, press releases, letters, templates and the like....
THE SECRET and SINGLE MOST EFFECTIVE STEP IN INTERNET MARKETING
What is it (I can't wait for the suspense a moment longer)? WRITE ARTICLES - for ezines (or online newsletters) and article announcement lists. WHY DO THAT? WHAT ARE THE BENEFITS TO ME ("WIIFM")? If it is well-written and most importantly,...
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Creating Your Internet Marketing Plan
For large corporations, a marketing plan is a huge document detailing strategies for the fiscal year. It may include competitor analysis or a sales forecast. While these elements are important to a large business, do you as a small business owner (without a well paid marketing staff) have the time or energy to devote to putting together a huge document? Unless you are trying to get a financial loan, probably not...
But that doesn't mean you should totally scrap the idea. A marketing plan can be a wonderful tool to help you refine your focus. You've heard the old saying "If you fail to plan, you plan to fail." That's because when you don't plan you lack intention and attention.
My suggestion is to create a "micro-plan." Open up a new document and take an hour or two to answer the following questions.
“Micro-Plan” Questions What is your purpose for being online? - Awareness - Sales - Community
What % of your overall marketing to be done online? - How much time do you expect to spend marketing on internet?
What strategies will you use? -
Contests - Forums - Free reports/e-book - Newsletter - Pay per click advertising - Banners - Articles/content - Viral marketing
Timeline Assign a project date to each of the strategies. Will they be one time events (contest) or something you need to do frequently (forums)? While you are thinking about it, schedule your projects in your time management system or planner.
Analysis - How will you track the success of your marketing plans? What is your ROI?
Budget - What is your total yearly internet marketing budget? - Assign a $ to each of the strategies you will use.
A successful internet marketing strategy begins with a plan. The time you take to put together your "micro-plan" will be well worth it to your business.
About the Author
Megan Corwin is an internet marketing coach who helps work at home professionals grow their businesses. For more articles and advice about online marketing strategy and solutions, become a member of Megan’s online community for work at home women: http://www.wahwoman.com/membership.html
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