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Advertising Methods: Understanding & Implementing Key Marketing Strategies
Being the Public Relations' Director for a major, online holistic journal, I often find myself brainstorming new and creative ways of marketing, and making our site not only visitor/client-friendly, but informative and entertaining as well. While we...
Branding Cures Several Marketing Headaches
Are you trying to attract business with a no-name, no-differences-from-competitors company identity? Branding your company, when done well, not only helps you stand out in a field of similar choices, it also helps you avoid price-shoppers and...
Internet Marketing with Sweat Equity
Think of your web site as a house. You want to maintain the investment and add equity so you remodel the bathroom, re-face the kitchen cabinets, landscape and add special touches that you know in the long run will increase the value of your home....
Smart marketing secrets revealed!
Don’t you just hate junk mail that screams at you about supposed secrets to success that can be yours for a mere $9.95, $19.95, $99.95 or whatever? Well, here are some real “secrets” for you – and there’s no price tag attached. Ever wonder how...
The 7 Habits of a Successful Web-Marketing Plan
The 7 Habits of a Successful Web-Marketing Plan What is web-marketing? Why does your business need it? The best web site and the best web-marketing strategy will not reap the highest possible results, if they are not tightly integrated. Not...
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Creating Your Internet Marketing Plan
For large corporations, a marketing plan is a huge document detailing strategies for the fiscal year. It may include competitor analysis or a sales forecast. While these elements are important to a large business, do you as a small business owner (without a well paid marketing staff) have the time or energy to devote to putting together a huge document? Unless you are trying to get a financial loan, probably not...
But that doesn't mean you should totally scrap the idea. A marketing plan can be a wonderful tool to help you refine your focus. You've heard the old saying "If you fail to plan, you plan to fail." That's because when you don't plan you lack intention and attention.
My suggestion is to create a "micro-plan." Open up a new document and take an hour or two to answer the following questions.
“Micro-Plan” Questions What is your purpose for being online? - Awareness - Sales - Community
What % of your overall marketing to be done online? - How much time do you expect to spend marketing on internet?
What strategies will you use? -
Contests - Forums - Free reports/e-book - Newsletter - Pay per click advertising - Banners - Articles/content - Viral marketing
Timeline Assign a project date to each of the strategies. Will they be one time events (contest) or something you need to do frequently (forums)? While you are thinking about it, schedule your projects in your time management system or planner.
Analysis - How will you track the success of your marketing plans? What is your ROI?
Budget - What is your total yearly internet marketing budget? - Assign a $ to each of the strategies you will use.
A successful internet marketing strategy begins with a plan. The time you take to put together your "micro-plan" will be well worth it to your business.
About the Author
Megan Corwin is an internet marketing coach who helps work at home professionals grow their businesses. For more articles and advice about online marketing strategy and solutions, become a member of Megan’s online community for work at home women: http://www.wahwoman.com/membership.html
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
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Marketing Magazine - Marketing News - Brand Republic |
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Marketing knowhow from professionals. Newsletter, articles and how-to's. |
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Business marketing - Read everything your need to know about small business marketing. |
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USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
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