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What Does Marketing Mean?

You can have the best little business ever with wonderful potential, but if you can't market it, you don't have a business at all.

Learn how to market yourself, because you are your business. Don't confuse the terms "marketing," "advertising," and "promotion." These terms carry a different tune.

Marketing means informing your potential clients about your products or service, and finding ways to establish and keep a customer base. Your target market is the specific group of people that consume your product or utilize your service.

Advertising refers to the various media used to convey your message. Printed advertisement, radio air time, television commercials and the Internet are all part of advertising that convey your business message to the public.

Promotion refers to the various methods by which you convey your message to customers. When you communicate with the public, you're promoting your business. Many people will join business


associations, or set up displays in malls and craft shows for promotional purposes.

Many people feel lost and uncomfortable with marketing and promotion. However, the longer you research your market, your product and your competition, the more comfortable you will become in marketing and promoting your products and or service. It takes time to learn what works for your business. You will constantly need to effectively find new methods because the old methods will stop working.

Be the very best you can be by working on your personal skills, and successful marketing and promotion will ultimately follow.


About the Author

Sonia Colon is owner of a successful online specialty giftstore "Jimson Products" visit: http://www.jimsonproducts.com for a wonderful display.

Get Your Own FREE Mall: http://www.telebay.com/shopping1/mall.html

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
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marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
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Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
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Offers a Canadian source of news and articles on marketing, advertising and media.
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
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Online Behavioral Contextual Advertising and Marketing.
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
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The Chartered Institute of Marketing
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Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
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ClickZ Internet Marketing Solutions for Marketers
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www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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