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Automotive Marketing... The 3 Mistakes Everyone Makes Marketing To Car Dealers
When trying to sell a car dealer your products or services most
sales are lost because of these 3 reasons.
The main reason that your sales are not where they should be is
because most dealers never receive your message. Unless you are
a huge...
Generating Buzz: The Benefits Of Public Relations Marketing
Public Relations Marketing Overview
The key to the success of any business lies in having a plan for
effective public relations marketing in place. Whether a
business is centered around real estate, product sales, service
providing or...
Niche Marketing Destroyed!
You are free to use this article in any format without restrictions except the resource-box at the end MUST be included. Please use a live link if possible :-) Also availaible in HTML at: http://www.netpreneurnow.com/articles/nichedestroyed.html...
Small Business Marketing: Are You Using a Net or a Spear
When I was back in college, over a decade ago, I decided that when I was done I would run off to Alaska and work in the fishing industry. The lure of hard menial labor and the outdoorsman’s life seemed so tantalizing to me after having toiled away...
When You Need More Than Magic To Keep Your Marketing Going
It is easy to focus on what remains outstanding and not see what you have accomplished or how you have grown over the past year. Even marketing experts have difficulty nailing down time to market. I too fritter away time at trivial tasks like...
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DoubleClick's Q3 2004 Report Shows Bulk Email Marketing Eficiency Increase
Internet marketing company DoubleClick published its final report over the bulk email marketing evolution this year. The
figures show year-over-year increase in delivery rates (cleaner emailing lists), and a decrease in open rates and
click-through rates. The variations are light, proving a steady and maturing environment. DoubleClick's metrics
The data analyzed were based on more than 2 billion messages sent by hundreds DARTmail customers, measuring bouncebacks, open
rates, click-throughs and conversions (open to sales, or click to sales ratio). The results were reported for 2004 and
compared to 2003.
DoubleClick used unweighted averages for all analyzed categories. This helps eliminating the influence that large email
marketers could have over category averages, as the report states.
The email marketing categories considered in the study were:
* Business Products & Services
* Consumer Products
* Consumer Services
* Financial Services
* Travel
* Retail&Catalog
* Publisher - Business
* Publisher - Consumer
Email marketing performances
The bounce rates show a slight decline overall, and a more consistent decline in the Travel category, down 54.5% from 14.3%
to 6.5%.
Business Publishers was the only category that increased open rates, however
slightly, from 38.2 to 38.3. For other
categories, open rates declined. The open rates' decline in most categories is possibly owed to SPAM increase and reveals
people's reticence to open messages they are not highly interested in.
Click through rates increased in only two categories, Consumer Publisher and Travel.
More interestingly, email-productivity has shown better figures in number of orders per email sent: 0.28% in 2004; but the
average revenue per email sent declined 26.9 percent. The average email order throughout 2004 was $89, in a year-over-year
declining trend. Conclusion
About the overall productivity of bulk email marketing the report concludes: "email marketing is a maturing and relatively
stable marketing tool. Improvements in list hygiene and address collection processes seem to have improved bounce rates, but
flagging response rates suggest subscriber files are beginning to mature."
About the Author
Iulia Pascanu writes for http://www.emailmarketingsoftware.org/ where you can find more information about Email Marketing Software. Please feel free to use this article in your Newsletter or on your website. If you use this article, please include the resource box and send a brief message to let me know where it appeared: mailto:iuliap@gmail.com
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
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marketing.about.com |
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Marketing.org - Home of the Business Marketing Association |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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