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Informative Articles

Creative Marketing Tips … “Simple Things You Can Use In Your Business To Attract More Clients”
The single most important activity you can do in your small business is create a unique marketing strategy and plan. When was the last time you saw a company marketing themselves in an outrageous way? In this day and age it looks like everyone...
Marketing-Minded Financial Planners, Join Your Professional Organization to Get Free Publicity
Unlike some professionals like lawyers and doctors, financial planners aren't required to be members of a professional association. However, if you want to take advantage of a great way to get free publicity, you marketing-minding financial...
Polls and Surveys: A Great Path to Free Publicity for Marketing-Minded Financial Planners
When I search Google News for "surveys," I get nearly 50,000 results. When I search for "stocks," I get about 54,000. The media love polls and surveys. Here are just a few headlines in the news as I write this, generated directly from surveys: ...
The 3 P's Of Internet Marketing!
As an internet marketer and guitar player I have come to realize the similarities beteween the two. Face it, to become good at either it takes dedication. You can learn all you want about how to play guitar or how to market on the internet but if...
What Does Marketing Mean?
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DoubleClick's Q3 2004 Report Shows Bulk Email Marketing Eficiency Increase


Internet marketing company DoubleClick published its final report over the bulk email marketing evolution this year. The

figures show year-over-year increase in delivery rates (cleaner emailing lists), and a decrease in open rates and

click-through rates. The variations are light, proving a steady and maturing environment.
DoubleClick's metrics

The data analyzed were based on more than 2 billion messages sent by hundreds DARTmail customers, measuring bouncebacks, open

rates, click-throughs and conversions (open to sales, or click to sales ratio). The results were reported for 2004 and

compared to 2003.

DoubleClick used unweighted averages for all analyzed categories. This helps eliminating the influence that large email

marketers could have over category averages, as the report states.

The email marketing categories considered in the study were:

* Business Products & Services

* Consumer Products

* Consumer Services

* Financial Services

* Travel

* Retail&Catalog

* Publisher - Business

* Publisher - Consumer

Email marketing performances

The bounce rates show a slight decline overall, and a more consistent decline in the Travel category, down 54.5% from 14.3%

to 6.5%.

Business Publishers was the only category that increased open rates, however


slightly, from 38.2 to 38.3. For other

categories, open rates declined. The open rates' decline in most categories is possibly owed to SPAM increase and reveals

people's reticence to open messages they are not highly interested in.

Click through rates increased in only two categories, Consumer Publisher and Travel.

More interestingly, email-productivity has shown better figures in number of orders per email sent: 0.28% in 2004; but the

average revenue per email sent declined 26.9 percent. The average email order throughout 2004 was $89, in a year-over-year

declining trend.
Conclusion

About the overall productivity of bulk email marketing the report concludes: "email marketing is a maturing and relatively

stable marketing tool. Improvements in list hygiene and address collection processes seem to have improved bounce rates, but

flagging response rates suggest subscriber files are beginning to mature."

About the Author

Iulia Pascanu writes for http://www.emailmarketingsoftware.org/ where you can find more information about Email Marketing Software.
Please feel free to use this article in your Newsletter or on your website. If you use this article, please include the resource box and send a brief message to let me know where it appeared: mailto:iuliap@gmail.com

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
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www.knowthis.com
 
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en.wikipedia.org
 
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marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
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ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
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Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
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