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Informative Articles

Boosting the Sales of Your Internet Marketing eBook or Any eBook
When you put your all into learning something that you need to know, you can bet that other people can benefit from what you have learned. Internet marketing is one of those topics that lots of people need help with. So once you've gained...
In Marketing You Need To Focus On The Benefits
In this marketing article I discuss the most important element of marketing - turning features into powerful benefits. If you want to increase sales, you must focus on the benefits of your product or service, not the features. So what is a...
Marketing To Hispanics/latinos
A powerful consumer market with annual spending power exceeding $350 billion, Hispanics—or should that be Latinos?—have become the largest minority group in the United States, and a marketplace well-worth looking into and with plenty to see--once...
Times Square vs. chocolate e-mail marketing
Times Square is a marketeer's ego wall. With more billboards than there is coffee at an AA meeting, Times Square is the Internet's ground zero for spray-and-pray marketing. Definition of spray and pray: (1) in near panic, spray fresh VC funding on...
Troubleshooting Your Marketing
Article Title: Troubleshooting Your Marketing Author: Alfred J. Lautenslager Contact Author: al@market-for-profits.com Contact Publicist: exec@prforprofits.com Publishing Guidelines: May be freely published as long as article remains unchanged...
 
Five Tips for Internet Marketing Success

Do you view your website as an expense or as an investment?
Surprisingly, many companies seem to view their website as a
necessary cost of doing business, not an opportunity to
attract an audience and gain new customers. The following
five tips can help transform a non-performing website into an
effective sales and marketing tool.

1. Make sure potential customers can find you on the search
engines.
Most businesses don't take advantage of search engine
optimization, but few things on the Internet can be as
beneficial. A recent Forrester Research report showed that 80%
of web surfers discover the new sites that they visit through
search engines. According to iProspect, 85% of web users use
search engines to find solutions and vendors. A properly
executed search engine optimization campaign can drive
numerous, highly targeted visitors to your site, typically at
a fraction of the cost of traditional advertising. Without
high search engine rankings, you will only get visitors that
find your web address through word of mouth, regular
advertising, or other limited means.

2. Use content to get repeat visitors to your site, not
flashiness.
Rich media, such as flashy graphics and audio, may impress
your visitors the first time they see your site, but they are
unlikely to come back for it (or recommend your site to others
because of it). If repeat visitors (meaning potential
customers) are your goal, you are much more likely to get them
to return if your site offers content that they find valuable
(and with any luck, indispensable). This helps to establish
your company as an expert in your field while building a level
of trust with your visitors.

3. Develop regular e-newsletters and announcements to inform
and keep up to date with current and potential customers (but
only those who ask for them).
A properly executed newsletter campaign can help your business
retain existing customers and attract new ones. Routinely
sending out informational content that your newsletter
subscribers find valuable is another excellent way to build a
level of trust with them while continually establishing
yourself as an expert in your product or service area. Over
time, your recipients will be increasingly likely to recommend
your


products or services to others. A newsletter can also be
used to announce special promotions and sales. A recent
Doubleclick survey of more than 1,000 Internet users found
that more than 82 percent of them had made a purchase online
during the past year as a result of some sort of advertisement
they received through email. The study revealed, however, that
people were much more receptive to email from companies with
whom they already had a relationship.

4. Make sure your existing marketing materials promote your
online presence.
Make sure that all of your print advertising; business cards,
letterhead, etc. display your web address. In addition, you
should mention your website address on your phone message, in
the signature of the emails of everyone in your company, and
in any radio or television advertising. This simple step can
drive a good deal of highly qualified prospects to your site
for relatively little cost, but many companies are still using
the same marketing materials that they used before they had a
website (and missing out on a great opportunity to build
traffic).

5. Make sure your website content is focused on your
customer's needs and interests, not your company.
A common mistake that companies make on the Internet is
focusing their Internet marketing text too much upon
themselves. Visitors are more interested in learning about how
your products or services can benefit them than about hearing
about how wonderful you are or learning about the history of
your company. Unlike other media, on the Internet you have
very little time to communicate your company's unique selling
proposition (USP). The most effective websites are those that
quickly answer the question "Why do I need this
product/service?" Here's a quick test- does your Internet
marketing copy use words like "we", "us", and "our" more often
than words like "you" and "your"? If so, your copy may be too
self-centric. A change in focus would likely help you to
better connect with your visitors.

About the Author

Scott Buresh is co-founder and principal of Medium Blue
Internet Marketing. For more helpful tips, visit
http://www.mediumblue.com
Are you losing sales? For a free search engine analysis,
please visit http://www.mediumblue.com/analysis.html

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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