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Easy Marketing Communications Planning Steps
‘Tis the season to be planning. Most business people are familiar with strategic planning. But what about your marketing communications program? Do you have a plan for that? For those of you with marketing communications anxiety, here’s a...
So You Think Marketing Has Changed
With the proliferation of the Internet, the meaning of the word "marketing" has also proliferated. There seem to be as many definitions of marketing as there are marketers. Many see marketing as a series of tactics or gimmicks. Some push pyramid...
Times Square vs. chocolate e-mail marketing
Times Square is a marketeer's ego wall. With more billboards than there is coffee at an AA meeting, Times Square is the Internet's ground zero for spray-and-pray marketing. Definition of spray and pray: (1) in near panic, spray fresh VC funding on...
Why Hire an Advertising/Marketing Consultant?
As a business owner, you have the option of taking several different approaches to handling your Marketing and Advertising. You may choose to handle the responsibility yourself, with the idea that no one understands your business quite the way you...
Why You Need a Marketing Plan
Being in direct sales can often give the feeling "I don't have to do much, just sell". It's true, you don't have to ship orders or create websites, or even design catalogs (even though we recommend it sometimes). Your job as the rep is to direct...
 
Website Marketing Mistakes Smart People Make

You have invested your time and money into putting up your
company website. Your prospective customers are out there
somewhere and you want to make aware of your site, your
address, what you offer and why they would want to visit.

You have some ideas, but you don't want to waste money.
How can you avoid mistakes other smart website owners make?

By reading this article, of course.

I'm going to outline several tactics that DON'T work. By
the end of this article, you'll save time and money (not
to mention avoiding throat-clinching disappointment and
frustration) by skipping these Bad Ideas.

Bad Idea #1 - Let's get more traffic to get more sales.

Seems reasonable at first glance. But it's not always the
best course to take. How well does your site sell now?
What's the sales conversion rate of your website? If your
website is inefficient at converting 100 visitors into
customers, it will be inefficient at converting 20000
visitors into customers.

For instance, I may find a client's website converts 1
percent of their visitors to customers. If we can boost
that number to 2 percent, they have doubled their sales
without spending more money marketing. When they DO spend
money on marketing, they still convert the higher percentage
of their visitors to customers.

Bottomline: Take a look at your conversion rate before you
increase traffic. What can you do to boost it?

Bad idea #2 - Let's just buy thousands of visitors.

Many emails I recieve start with "I paid for 10,000 visitors
and I


didn't make ONE sale. You'd think I'd make at least
one sale"

Many instant "traffic building systems" DON'T work. Why?

You've seen popup windows. Many times these traffic
building systems automatically pop open a browser window
showing your website. That counts as a visit. Yes, a
person who wasn't looking for what you sell and was in the
middle of doing something else. So of course they close
the annoying window.

Bottomline: You have other options to build traffic. The
goal is to get a return on your marketing dollars. You
want the throngs coming to your website to BUY.


Bad Idea # 3 - Where can we buy some banner ads?

Here's the skinny: Targeted banner ads are placed on sites
that have visitors who may want what you offer. Even these
banners typically get .3 of 1 percent clickthrough. That's
3 clicks per thousand views!

Bottomline: If you absolutely want to do banners, only do
them if they are free. By free, I don't mean banner
exchanges where you pay by putting banners on your site.
By free I mean free as part of your own affiliate program
for example. There are better tactics to spend your time
and money on.

There you have it. Three common website marketing mistakes
you can avoid. This frees up your time and money for things
that DO work.

About the Author

Raynay Valles is an independent online marketer who turns
non-performing websites into websites that sell. How well
does YOUR website sell? Visit http://www.jawdrop.com or
email Raynay now at rvalles@jawdrop.com

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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