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Building Affiliate Marketing Websites The Easy Way  
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			Website Marketing Mistakes Smart People Make
  
				 You have invested your time and money into putting up your  company website. Your prospective customers are out there  somewhere and you want to make aware of your site, your  address, what you offer and why they would want to visit. 
  You have some ideas, but you don't want to waste money.  How can you avoid mistakes other smart website owners make?
  By reading this article, of course. 
  I'm going to outline several tactics that DON'T work. By  the end of this article, you'll save time and money (not  to mention avoiding throat-clinching disappointment and  frustration) by skipping these Bad Ideas.
  Bad Idea #1 - Let's get more traffic to get more sales.
  Seems reasonable at first glance. But it's not always the  best course to take. How well does your site sell now?  What's the sales conversion rate of your website? If your  website is inefficient at converting 100 visitors into  customers, it will be inefficient at converting 20000  visitors into customers.
  For instance, I may find a client's website converts 1  percent of their visitors to customers. If we can boost  that number to 2 percent, they have doubled their sales  without spending more money marketing. When they DO spend  money on marketing, they still convert the higher percentage  of their visitors to customers. 
  Bottomline: Take a look at your conversion rate before you  increase traffic. What can you do to boost it?
  Bad idea #2 - Let's just buy thousands of visitors. 
  Many emails I recieve start with "I paid for 10,000 visitors  and I  
				
				
 
				 didn't make ONE sale. You'd think I'd make at least  one sale" 
  Many instant "traffic building systems" DON'T work. Why?
  You've seen popup windows. Many times these traffic  building systems automatically pop open a browser window  showing your website. That counts as a visit. Yes, a  person who wasn't looking for what you sell and was in the  middle of doing something else. So of course they close  the annoying window. 
  Bottomline: You have other options to build traffic. The  goal is to get a return on your marketing dollars. You  want the throngs coming to your website to BUY.  
  Bad Idea # 3 - Where can we buy some banner ads?
  Here's the skinny: Targeted banner ads are placed on sites  that have visitors who may want what you offer. Even these  banners typically get .3 of 1 percent clickthrough. That's  3 clicks per thousand views!
  Bottomline: If you absolutely want to do banners, only do  them if they are free. By free, I don't mean banner  exchanges where you pay by putting banners on your site.  By free I mean free as part of your own affiliate program  for example. There are better tactics to spend your time  and money on.
  There you have it. Three common website marketing mistakes  you can avoid. This frees up your time and money for things  that DO work.
 
  About the Author 
 Raynay Valles is an independent online marketer who turns  non-performing websites into websites that sell. How well does YOUR website sell? Visit http://www.jawdrop.com or email Raynay now at rvalles@jawdrop.com  
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