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A Cost Effective Way to Advertise Online. . . A Permission E-Mail Marketing
We all hate e-mail spam, right? I even have the coolest software program that will help you combat spam and actually bounces the spam e-mail straight back to the user. ( http://www.mailwasher.net )
However, one thing that we often fail to...
Small Business Marketing Magic
Once upon a time, in 1969, there was a young woman who had a dream of starting her own company. She had ideas, talent and work ethic to spare but what she didn't have was cash. After careful research she found that marketing would cost more than...
Telemarketing Skills
If you are looking for ways to build your business offline and you expect to make telephone calls to many people, telemarketing (tm) skills can improve your chances of success. The same holds true when you’re working online. The one common...
The Most Profitable Internet Marketing Strategy Ever
So what's the most profitable internet marketing strategy you can apply to your business right now and start profiting from it for years to come? It's having your own responsive mailing list. Here's how it works: You CAN start today by collecting...
What Do You Mean I Am A Product?! (Career Marketing 101)
Job search seems to have many hurdles to overcome - resume,
interview technique, appearance, and networking are challenges
that job seekers face. These hurdles are surmountable with a
strong job search plan and dedicated execution. Job seekers...
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Guerrilla Marketing and How It Can Work for You
Guerrilla Marketing and How It Can Work for You
When most people think of marketing, they think of advertising. But marketing is much broader than that. Marketing is everything it takes to get your product or service into the hands of buyers—from product development to product delivery.
Think of marketing as a continuous process, not a single event. It typically begins with creating an identity for your business … a name, logo, tagline, etc. It extends to product/service creation, manufacturing, packaging, advertising, promotions, sales, customer service, shipping and delivery. It can involve any number of tools brochures, direct mail, websites, postcards, press releases and print, radio and TV advertising.
Now that you understand these fundamentals of marketing, you’re ready to engage in guerilla marketing warfare.
Guerrilla marketing is marketing that is unorthodox and often revolutionary. Unlike traditional marketers, guerrilla marketers throw out the rule book and apply creative, flexible strategies to achieve results — rather than money. In a nut shell, guerrilla marketing can help you work smarter, not harder. And it can save you time and money.
Here’s a good example of guerrilla marketing: A new home security business wanted to gain clients as quickly and cost-effectively as possible in a market dominated by a well-established competitor. The rivaling company offered basic service, but had
built a reputation for outstanding customer service.
To overcome this competitive challenge, the home security business decided to offer a more comprehensive product and included a 100-percent, money-back satisfaction guarantee. It also offered free security seminars to neighborhood watch groups, discounts for referrals and complimentary security audits to customers who signed up for a time period. The new approach worked like a charm. Within several months of opening, the business received double the amount of customer sign-ups it had originally anticipated.
Here are some simple ways you can you capitalize on guerrilla marketing:
Invest time, energy and creativity into marketing, instead of money. Use a blend of marketing weapons, instead of a single tool. Carefully focus all of your marketing tactics, instead of using a random approach. Tailor marketing messages to individuals, instead of groups. Focus on making long-term relationships, rather than sales. Form mutually-beneficial business partnerships.
For more information about guerrilla marketing, visit www.gmarketing.com or contact Kate Smalley at 203-641-3739 or kms@connecticutsecretary.com.
About the Author
Copyright 2005, Kate Smalley Connecticut Secretary – Business Transcription Services http://www.connecticutsecretary.com kate@connecticutsecretary.com
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
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Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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