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Informative Articles

10 POWERFUL Reasons WHY 'Articles' Remain The Internets #1 Marketing Strategy
Copyright 2005 The IWE, LLC. All Rights Reserved. We've all heard it... "Content IS King" and for good reason because it IS as far as the Internet is concerned. And when it comes to web surfers, they come online for two reasons, One is to check...
100+ Marketing Ideas
Marketing is all about satisfying customer needs. The following represents a comprehensive list of marketing ideas. Use the list of marketing ideas to help better understand customer needs and ways to satisfy those needs. GENERAL IDEAS • Never...
Niche Marketing - Assessing The Potential Of A Niche
Potential niche products exist all around us, but how do you decide which ones are likely to be worth pursuing? Here's a quick method that will give you a pretty good indication without having to spend large amounts of time and money on the task. ...
Ten Ways to MROI-Maximize Return on Your Investment in Marketing
MROI means Maximizing Return on Investment. How do you do this in marketing? Track, measure, analyze, strategize. The more data you get, and the more you massage it, the more you learn, and the smarter your marketing is going to be. Here are some...
Top 5 Affiliate Marketing Myths
1. Affiliate Marketing is Easy to do than Product Marketing. Look around many of the so called affiliate marketers. All they try to do is to sell the affiliate product whereas the visitor will easily identify the game and wont play to your rules. ...
 
How Your Marketing Mix Can Improve Profit

Your marketing mix is the combination of promotions,
products, places (distribution channels), and prices you
chose for your business. Including both short term and long
term strategies improves profitability.

Long term strategies build brand/company awareness and give
sales revenue a permanent, gradual boost. Short term
strategies create a temporary, immediate revenue boost by
giving buyers an incentive to purchase.

By implementing both long and short term strategies, you can
attend to immediate sales goals while building your business
reputation and goodwill. Some examples of both types of
strategies are below.

Long Term Marketing Strategies

Branding. General advertisements and other high profile
activities contribute to your company's image. These points
of contact with your target customer help mold your image,
which in turn can create loyalty from your customers.

Philanthropy. Donating money, services, and/or time can
build trust and a positive image for your business.
Philanthropy contributes both toward your branding efforts
and your company's internal well being.

New Product Pipeline. New products in development represent
your future sales. If you get feedback from your customers
or potential target market then design new products (or
change existing ones) to meet their needs, you are ensuring
a demand for your products in the future.

Short Term Marketing Strategies

Reduced Price Sales. Limited time sales encourage customers
to act. You likely have customers intending to buy but have
not "gotten around to it". Holding a sale will give them
incentive to purchase.

Group Discounts and Offers.


Discounts or other offers to a
specific group can help exposure your business to new
customers, resulting in a sales surge.

Pay-Per-Click Search Engines. Pay per click search engines
are another way to become visible to new customers. Use them
carefully, however. Do not bid more per click than the
profit you expect to make from that click.

Search Engines

High search engine placement can produce both short term and
long term results. Short term, you can gain immediate sales.
Long term, results come as potential business partners find
your site.

Do not, however, become obsessed with search engine
optimization to the detriment of your other marketing
strategies. Search engine marketing should be one part of a
more comprehensive plan. Include other marketing strategies
in your plan to reach additional customers.

I do not put a lot of time into search engine optimization -
two or three hours a month at the most. Instead, I focus on
quality content, which in turn creates strong rankings for
my site. This approach has gotten me results with Google -
close to 1,000 visitors a week through their free search
engine.

Help Creating an Effective Marketing Mix

More ideas for creating an effective marketing mix are in my
planning guide. Go here to learn more:
http://www.websitemarketingplan.com/bookinformation.htm

About the Author

Bobette Kyle is author of the Marketing Plan Guide "How Much
For Just the Spider? Strategic Web Site Marketing for Small
Budget Businesses", named one of the top 15 books of 2002 by
NonFictionReviews.com. Read more about the guide here:
http://www.websitemarketingplan.com/book_information.htm

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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