|
Frugal Marketing
You want to market your business but you don’t want to spend a lot of money. You may be just starting out and have precious little capital or you may have a successful business but want to spend as little as possible for the greatest results....
Springtime Marketing
Spring is in the air! Major department stores have been promoting Spring merchandise ever since the middle of February. The stores are hoping that the brightly colored Spring merchandise and displays will entice window shoppers to drop in and buy a...
Ten Tried And Tested Viral Marketing Campaigns
Believe it or not, viral marketing did not originate from the web. Named after microscopic organisms that reproduce at a very fast rate, viral marketing traces its beginnings from offline marketing. More popularly called as word-of-mouth...
$Two-Buck Chuck & Traders Joes -- Innovative Marketing
Innovative marketing isn't about creating ways to bring a horse to water, but finding ways to make the horse thirsty. Perhaps this was the thinking when Trader Joe's began exclusive distribution of the Charles Shaw brand of wine at an unheard of...
WHAT'S THE ONE QUESTION YOUR MARKETING NEEDS TO ANSWER?
It started with a question about their web site, and before I knew it, the company president was bringing in every piece of promotional material they used, from their yellow page and magazine ads to the booklet they give clients at a first meeting....
|
|
| |
|
|
|
|
|
|
No Marketing Required
A few years ago I lived in a tourist community. During the peak season nearly 120,000 people were crowded on my little island on the Atlantic coastline. There were literally 150+ restaurants but only one that I knew of never, never advertised – anywhere.
It was not large or overly elegant in décor. And because town laws forbid neon lighting, that was not the attraction either. Even the parking lot was minimal often overflowing into neighboring businesses.
Yes, the chef was talented and the menu selection was the best. Charley didn’t offer the popular “early-bird” specials every weekday and drinks were never discounted for “happy hour”. His doors opened at six every evening and the dining rooms were full an hour later. They were all early – and his customers were all happy!
But consider this – shouldn’t all businesses, even restaurants, advertise on a continuing basis to keep up with competition? Offer incentives and menu specials? Why would Charley’s be the exception? Is it possible to have supply and demand in perfect balance? Would marketing therefore increase demand, thus causing his service to suffer?
As restaurants go, this is the point where most of them up and move to larger, more lavish quarters, hire more staff only to find out that business-as-usual just isn’t what it used to be. Charley never fell for that mistake. He still operates a tight business – no marketing required.
Sadly, we cannot apply this to our Online Business.
Even the dotcom millionaires who made their bucks in the 90s when competition was minimal, produce a constant flow of eBooks and Reports. The bigger their name, the bigger their price tag however, and that tells me you will pay if you have been properly indoctrinated. Much is poorly written and most is merely regurgitated garbage.
You can certainly automate 90% of your marketing, and bring your efforts as close to zero as possible.
*run your own FFA page with an automatic message to every person who posts
*design a template for your Ezine, and spot-fill it each week with new material
*start writing Articles and forward them to an article submission service
*set up your own website with your own domain name
*put a Resource page on your website offering all of your programs
*submit your website to a Search Engine submission service
Once in place, this strategy should allow you days away from your computer if needed or desired. It’s always a good practice to spend some of your “away” time reading Internet updates. New technology can leave you behind unless you stay in the know. The best sources for this are free (or fee) subscriptions to factual Newsletters that come right to your desk.
© 2004 Esther Smith
About the Author
Esther Smith is editor of Partners-For-Profit Newsletter and publisher of ThePermanentVenture.com clendon@thepermanentventure.com/newsletter.htm editor@thepermanentventure.com
|
|
|
|
|
| KnowThis: For Marketing, Market Research, Internet Marketing ... |
| KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
| www.knowthis.com |
  |
| Marketing - Wikipedia, the free encyclopedia |
| Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
| en.wikipedia.org |
  |
| Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
| Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
| marketing.about.com |
  |
| Marketing.org - Home of the Business Marketing Association |
| Serves the professional, educational and career development needs of business-to-business marketers. |
| www.marketing.org |
  |
| Welcome - American Marketing Association - www.marketingpower.com |
| Dedicated to serving the educational and professional needs of marketing executives. |
| www.marketingpower.com |
  |
| Advertising, Marketing, Media and PR News - Brand Republic |
| Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
| www.brandrepublic.com |
  |
| Marketing Magazine - Marketing News - Brand Republic |
| Marketing Magazine - Marketing News - Brand Republic. |
| www.brandrepublic.com |
  |
| Marketing (Canada) |
| Offers a Canadian source of news and articles on marketing, advertising and media. |
| www.marketingmag.ca |
  |
| BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
| Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
| www.bidvertiser.com |
  |
| Online Behavioral Contextual Advertising and Marketing. |
| Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
| www.clicksor.com |
  |
| Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
| Employment site for marketing and sales professionals. |
| www.marketingjobs.com |
  |
| The Chartered Institute of Marketing |
| The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
| www.cim.co.uk |
  |
| Marketing: See what people are saying right now on Technorati |
| See all blog posts tagged with marketing on Technorati. |
| www.technorati.com |
  |
| Marketing Profs - Marketing Concepts and Strategies: Expert ... |
| Marketing knowhow from professionals. Newsletter, articles and how-to's. |
| www.marketingprofs.com |
  |
| Guerrilla Marketing Online - The Official Site |
| Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
| www.gmarketing.com |
  |
| Business Marketing - Small Business Marketing |
| Business marketing - Read everything your need to know about small business marketing. |
| www.entrepreneur.com |
  |
| All About Marketing |
| Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
| www.managementhelp.org |
  |
| Pages tagged with "marketing" on del.icio.us |
| USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
| del.icio.us |
  |
| ClickZ Internet Marketing Solutions for Marketers |
| Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
| www.clickz.com |
  |
| Direct Marketing Association: Telephone, Mail & Internet Marketing |
| Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
| www.the-dma.org |
  |