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Differentiation -- Smart Marketing Strategies for the Solo Entrepreneur
Are you ever frustrated or hesitant when you talk to prospective customers because you can’t readily explain why they should come to you rather than go to your competitors? Sure, you might have your 30-second elevator speech, but then they ask you...
Electro-Bop music used in marketing for corporate America!
Commercial producer and electronica recording artist The G-Man is voiceover talent and music composer on two radio spots for aerospace giant Goodrich. LOS ANGELES, CA USA – While some musicians sing on radio commercials and some actors speak on...
Internet Marketing Is Not Like Off-Line Marketing.
This is a question many of you probably ask yourself several
times a day. The question, "what if", often comes to mind in
regards to internet marketing. What if it does not work? What if
I am just wasting my money? What if I can't do this? What...
Internet marketing predictions for 2006
Internet marketing has been making some pretty dramatic changes
over the last few years, like the growth and evolution of the
search engine optimization industry, viral marketing,
pay-per-click advertising and the mainstream adoption...
Niche Internet Marketing Tactics Part I
When it comes to marketing online you need to focus like a lazer. If you try to appeal to a large audience it will be hard to generate a high conversion rate (amount of people buy your product/amount of people that view your site). Maximizing your...
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No Marketing Required
A few years ago I lived in a tourist community. During the peak season nearly 120,000 people were crowded on my little island on the Atlantic coastline. There were literally 150+ restaurants but only one that I knew of never, never advertised – anywhere.
It was not large or overly elegant in décor. And because town laws forbid neon lighting, that was not the attraction either. Even the parking lot was minimal often overflowing into neighboring businesses.
Yes, the chef was talented and the menu selection was the best. Charley didn’t offer the popular “early-bird” specials every weekday and drinks were never discounted for “happy hour”. His doors opened at six every evening and the dining rooms were full an hour later. They were all early – and his customers were all happy!
But consider this – shouldn’t all businesses, even restaurants, advertise on a continuing basis to keep up with competition? Offer incentives and menu specials? Why would Charley’s be the exception? Is it possible to have supply and demand in perfect balance? Would marketing therefore increase demand, thus causing his service to suffer?
As restaurants go, this is the point where most of them up and move to larger, more lavish quarters, hire more staff only to find out that business-as-usual just isn’t what it used to be. Charley never fell for that mistake. He still operates a tight business – no marketing required.
Sadly, we cannot apply this to our Online Business.
Even the dotcom millionaires who made their bucks in the 90s when competition was minimal, produce a constant flow of eBooks and Reports. The bigger their name, the bigger their price tag however, and that tells me you will pay if you have been properly indoctrinated. Much is poorly written and most is merely regurgitated garbage.
You can certainly automate 90% of your marketing, and bring your efforts as close to zero as possible.
*run your own FFA page with an automatic message to every person who posts
*design a template for your Ezine, and spot-fill it each week with new material
*start writing Articles and forward them to an article submission service
*set up your own website with your own domain name
*put a Resource page on your website offering all of your programs
*submit your website to a Search Engine submission service
Once in place, this strategy should allow you days away from your computer if needed or desired. It’s always a good practice to spend some of your “away” time reading Internet updates. New technology can leave you behind unless you stay in the know. The best sources for this are free (or fee) subscriptions to factual Newsletters that come right to your desk.
© 2004 Esther Smith
About the Author
Esther Smith is editor of Partners-For-Profit Newsletter and publisher of ThePermanentVenture.com clendon@thepermanentventure.com/newsletter.htm editor@thepermanentventure.com
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
marketing.about.com |
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Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
www.marketing.org |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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