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Advertising Methods: Understanding & Implementing Key Marketing Strategies
Being the Public Relations' Director for a major, online holistic journal, I often find myself brainstorming new and creative ways of marketing, and making our site not only visitor/client-friendly, but informative and entertaining as well. While we...
Cost Effective Marketing Methods can yield the Best Results
Cost Effective Marketing Methods can yield the Best Results Low budget marketing methods can yield the best results. I’ll not give the organization’s name but let me share the experience with you all. A very new branch opened in a metropolitan city...
Five Most Common Mistaken Beliefs About Joint Venture Marketing
Apart from being the fastest, easiest, and most profitable strategy for attracting clients and boosting profits in any small business, there are so many other advantages of joint venture marketing for all parties involved. So, why aren’t all small...
Ten Tall Tales of Traditional Marketing #4
"Ten Tall Tales of Traditional Marketing That Cost You Tons" Tall Tale #4 “You need to be cheaper than your competition” Hooey! Horse Pucky! This has to be the most asinine statement to ever come out of anyone’s mouth. If you believe this...
The Sixth Law of Gravitational Marketing for Small Businesses: The More Sales You Make, The More Sales You Get.
This is one of the great mysteries of the universe. Some people have called this concept divine intervention or action breeds action. Here's A SECRET You Need To Learn... People are sheep and they want to be led. They have a herd mentality....
 
If there is a Magic Key to Marketing, THIS is it

We're all looking for a magic key to marketing, something that
will finally take the frustration out of failed attempts,
unreturned phone calls and prospective clients that don't seem
to "get it".

I believe we are also looking for more depth, meaning and
significance in our lives. Something more than the 10-second
sound bites and 30-second commercials that leave us feeling
saturated, yet somehow hollow at the same time.

So what does a Magic Key to marketing and more meaningful
client relationships have in common?

I'm convinced that a sense of connection, even in the business
contacts we make, is what gives us deep, resounding satisfaction
about how we spend our time and who we spend it with. And yes,
I believe (or rather, I know) that a sense of connection and a
sense of relationship with our clients bring us more business.

What I am about to share with you is not wild, exciting, or
even amazing - but the results are, and more!

The magic key to flooding your business with as many new
customers as you want is consistency. Now please stay with me
on this. Remember, I said it wasn't glamorous, but the results
will thrill you every week you are in business.

Consistency simply means cycling through specific ways to create
and deepen your relationships with your clients/prospective
clients. Sure, you can send out the occasional article, call a
prospective client back when you get the time, or hand out
business cards at a networking meeting. But that is not
consistency. It's just potshot marketing, and the results you
get will be sporadic at best.

Consistency is built on understanding what keeps your client up
at night. What is the "rock in their shoe"? What are they trying
to accomplish and can't seem to make much progress on? With that
information, you can easily stay in touch, offer something of
value and create a real working relationship that pays off for
both of you.

Here are some simple, low or no-cost, creative ways to
consistently stay in touch with your clients and prospective
clients:

• Send an article you found that applies to their business.
Include a cover letter telling them why you thought of them when
you saw the article.

• Send an article you've written about a specific problem
they are


experiencing. Keep it short (400-600 words is fine),
with bold headlines and your contact information at the bottom.
Pick a topic that profiles a problem/solution situation that
matches your expertise. Include a live client example to make
it even more powerful.

• Send a thank you note for any kind of referral,
recommendation, tip or new business you receive from a client.
Hand written thank you notes are worth a zillion times their
weight in gold!

• Produce a newsletter, or purchase a pre-made newsletter for
your industry. These are increasingly easy to find on the
Internet. You can also purchase articles for as little as
$15.00 (IdeaMarketers is a fabulous resource for articles of all
subjects).

• Offer to give a free, or low cost, 45-minute "lunch-n-learn"
presentation for their employees. Choose a topic that matches
their interest and your expertise.

• Call and ask for a resource referral you need for another
client's project. Your request goes something like this, "I'm
working on a project for xyz company. I'm helping them
reduce/improve/increase blah, blah, blah. I need a resource for
abc and immediately thought of you. Is there someone you can
recommend?"

• Ask your favorite client if they can recommend a non-profit
organization that needs some volunteer help.

• Send a birthday card.

• Send a follow-up survey after your project is complete.
Include a self-addressed, stamped envelope. If appropriate,
include a $10 gift certificate to Starbucks as a thank you for
their time.

• Send a note with a link to a website that offers useful
information to your client/prospective client.

Imagine being in the shoes of your client/prospective client.
Would you appreciate receiving an article, note, thank you card
or phone call? Of course you would! This is just a starter list.
Use it, or create your own ways to be consistent.

Remember the saying "Out of sight, out of mind."? If that is
true, then I am offering a new saying - "Consistency keeps you
in mind at the right time."

About the Author

Weekly Marketing Wisdom
**Marketing wisdom you can use right now!**
Free chapter of marketing workbook when you subscribe!
subscribe@kendallsummerhawk.com
archives: http://www.kendallsummerhawk.com/free-articles.html

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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