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2 Step Marketing
Do it Right. I receive postcards all the time. The other day I received a postcard trying to sell me a copy machine. It had tiny, tiny lettering slathered all over the front and a large portion of the back of the card. It was extremely hard to...
FIND WAYS TO MAXIMISE YOUR MARKETING IMPACT
You need to keep looking for new ways to market your product and services. Many clients of mine stick with 2 or 3 types of method, and think that’s all they need to do – they just sit back, relax and hope that these techniques alone will pay...
High Response Marketing With Low-Cost Postcards
High Response Marketing With Low-Cost Postcards Copyright 2003 Bob Leduc http://BobLeduc.com Postcards can drive a huge amount of traffic to your web site, generate a flood of new sales leads or produce a surge in any business activity you...
Is A Marketing Plan The Same Thing As A Communications Plan?
How does a marketing plan relate to an organization's communications plan? What are the differences? Is the marketing plan just one aspect of the communications plan? Should one consider combining them into a single document? A communications plan...
The Slow Death of Mass Marketing
Need proof that mass marketing is dying a slow death? Look no further than the iPod, Tivo, Do-not-call lists, spam filters, pop-up blockers, RSS (real simple syndication). Demand for all these things will continue to grow because they give consumers...
 
Industry Pro Interview: Marketing Beyond the Basics

© 2002 Karon Thackston
http://www.ktamarketing.com

I had the privilege of interviewing Diane Garrod of TalkCity.com. Talk about a marketing pro!
Her online specialty is marketing - helping for profit and nonprofit clients to acquire, retain and upgrade customers and/or donors. Diane has worked with many high profile clients such as Mattel, Lipton, Costco, Novell, Kemper Funds, Columbia Studios, Toyota, and NBC. Read carefully as Diane takes us into a new level of marketing success!

KARON: Hi Diane. I’m really looking forward to talking with you today. I’m sure there is a ton of information locked up in your brain that Business Essentials subscribers will benefit from :)

DIANE: Oh, Karon… it’s my pleasure! Fire away.

KARON: All right. Getting right to the point, everybody is talking about article promotion, ezines, email advertising, permission marketing and so on. What's the next step? Where do we go from here?

DIANE: Time changes things. One thing that hasn't changed is that "content" is still king. Article promotion and electronic newsletters are still great venues of publicity online, and customer retention technique and "permission marketing" will always be necessary.

KARON: So where does that leave us?

DIANE: The next steps are that search engine optimization has vastly changed, the old rules of yesterday are no longer rules, and there are more advanced techniques of customer acquisition. In many ways we are back to the old basics of business with a new twist. The exciting ever-changing electronic arena allows small business to compete with big businesses.

KARON: Right. So far, I’m with you. But something else has changed, Diane. What is it?

DIANE: Today market intelligence is key. For instance, knowing the latest techniques, keeping up with what works and what doesn't, and testing continually just can't be ignored in today's online marketing battlefield.

KARON: Can you expand a little bit for those that might not understand “marketing intelligence?”

DIANE: Sure! A quick example: there are newer sales methods online that can generate lots of leads that bring in sales besides the search engines. Take a look at websites that pair buyers to sellers and sellers to buyers, like http://www.bulkworks.com, http://www.infopia.com, http://www.gourmetcatalog.com, http://www.catalogcity.com and many more. This is money well spent to turn a profit. And it is also so important that your website


is sales and marketing ready.

KARON: Give us your definition of “sales and marketing ready.”

DIANE: What I’m talking about are sites that are interactive and ever-changing to stimulate buying, customer interaction, and ease of navigation. If not, and you are not making a profit, it could be as simple as the fact that something is just not right on your website.

KARON: Hmmm… interesting points. These website vitals you’re talking about. Are these the things that keep most people from creating and maintaining an effective marketing campaign?

DIANE: Most of the time yes. Primarily due to cost. Nothing is for free anymore online, nothing that is effective, that is...however, the Web is still more cost effective. Creating the effective marketing campaign takes knowledge, research, and communication. Maintaining an effective campaign means continuing to do what works, continually testing other strategies and constantly studying and gaining experience.

KARON: So we would all be wise to investigate new options and learn as much as possible about the new changes in Internet marketing so we can take advantage things that will bring us better results.

DIANE: It all changes so fast, that that’s the only way to go. You just have to stay on top of things.

KARON: Where are the marketing trends pointing? Are there new, effective things we should be looking toward in the near future?

DIANE: We should look to future marketing efforts to come through wireless communication, constant attention to personalization techniques online, and using the power of offline marketing and online marketing together. Knowing how is half the battle. Marketing is a process based on knowledge and a bunch of strategies working in sync to acquire customers, retain customers and upgrade customers to larger buys.

KARON: Great stuff, Diane. Diversification is definitely important! I appreciate your time.

DIANE: Always a pleasure!

Be sure to visit Diane’s site at http://www.talkcity.com for additional information that can help your marketing plans bring about better results.

About the Author

Most buying decisions are emotional. Your ad copy should be, too! Karon is Owner and President of KT & Associates who offers targeted copywriting, copy editing & ezine article services. Subscribe to KT & Associates' Ezine "Business Essentials" at businessessentials-subscribe@topica.com or visit her site at http://www.ktamarketing.com.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
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Marketing - Wikipedia, the free encyclopedia
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Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
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Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
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ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
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Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
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