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A Tip to the Beginning Internet Entrepreneur: Know What Marketing Means
Internet Marketing has been a buzzword for over a decade now, a short time by ordinary measure. And yet in terms of Internet reckoning, this is a very long time. Whatever, we always go back to the origin of the word marketing. Marketing, as we know...
Fashion Marketing 101
In a nutshell, fashion marketing is a profession that takes the latest trends and designs in clothing and communicates them to a target market in such a way that the consumer is not only aware of the product, but wants to and ultimately does buy the...
How To Go Long With Your Web Marketing
If you've ever done any investing, you're probably familiar with the term "going long". In a nutshell, going long means investing for long-term profits. And it's probably the safest, if not surest way to make money in a sometimes volatile arena, the...
Network marketing
When a person knows and knows not that he knows. Teach him. When a person knows and knows that he knows. Follow him. I have read a lot about Network Marketing and MLM and I have learnt a few things which you might like to know. And the one thing...
The 8 Biggest Newsletter Marketing Mistakes
Newsletter publishing has always made a lot of sense. It makes sense for firms to target their advertising dollars to clients and prospects that have expressed interest in their products and services. However, for many, newsletter marketing has...
 
"Internet Marketing Expert Can't Give Away $100 Bills"

Yes the above statement is a true story. Most importantly to you
is, *the fact* we couldn't even give away $100 bills on the
internet. This incredible experiment reveals why most don't make
money online and what you can do RIGHT NOW to change that and
start profiting immediately.

Here's what happened: We created a web site making a legitimate
offer to give away free money, promoted it through search engines
and newsgroups, and left the web site up for several months - but
not a single person took us up on it.

(This story does have a happy ending though - keep reading to
find out!)

What does this mean to you and your online business? If you are
selling anything less attractive than free hundred dollar bills
(and that's most everybody, by the way) then it is *critical*
that you keep reading to learn the very big problems you face in
order to make money online.

Most People Don't Understand Just Exactly How Hard It Is To Make
Money On The Internet - Or How Easy It Can Be IF You Do
Everything Exactly Right

As very successful technology marketing consultants, we've taken
people who hadn't earned a penny online and got them started
making money immediately - And we've worked with people who were
already making good money and literally exploded their profits
with our special methods and techniques.

But, unfortunately, the plain truth is: it's hard to sell
ANYTHING On The Internet! And if you don't mind my being blunt,
I'm going to tell you the main reason why more people aren't
buying from you:

They Don't Believe One Darned Word You Say! Literally. They're
sick of being lied to. Sick of being misled. Tired of outrageous
offers, unsolicited email spam, products that don't work as
advertised, and people who hide behind fake names and fake email
addresses.

And Here's The Problem: Even if you are selling the greatest,
most effective, amazing product or service in the history of the
world (even free $100 bills), I GUARANTEE you that whatever you
are doing to establish your credibility right now isn't enough.

You've got to BEND OVER BACKWARDS to prove that you and your
offer are legitimate and believable, and it's likely that you're
not doing even half of what you should do to maximize your sales.
(Which is good news for you, because after reading this article
you should be able to *instantly* increase the profitability of
your website or online business. :-)

Let me repeat that, because this is one of the most important
things about selling on the internet that almost everybody is
missing. . . You've Got To Bend Over Backwards To Prove That
*YOU* And Your Offer Are Legitimate.

You can blab on for hours about how great your product or service
is, but without spending time establishing how trustworthy and
legitimate YOU are, you won't make the sale. Let's take our
attempt to sell $100 bills as an example. I'm going to dissect
our ad and tell you everything that was wrong with it. Are you
making any of these mistakes?

(Here's the ad we ran on a Freeyellow free web site:)

- - - - - - - - - - - - - - - - - - - - - - -

I'LL SEND YOU A $100 FOR FREE!!!! you just pay the cost of
$10.95 to have it mailed to you by overnight delivery!! My
supplies of these $100 bills are limited if I run out your order
will not be processed so act now!!!!! Act now to get $100 (U.S.
Currency) by overnite delivery!!!!!! WHERE ELSE CAN YOU GET $100
FREE?

- - - - - - - - - - - - - - - - - - - - - -

...Would you take a free $100 bill if you read that ad?

First off, let me ask you a question: If you knew for a fact that
the above


offer was legitimate and true in every way... How many
$100 bills would you buy? (Dumb question, right?) Then why didn't
people try to buy thousands of them? There's only one reason: The
ad did not have credibility. And even though this example is on
the "outside edge", the same problem exists in virtually every ad
on the net. I'm here to tell you that no matter how good you
think you've established your credibility in your current sales
letter, you can do more - and doing so will put your sales
through the roof!

OK, what's wrong with the ad we ran?

1) Too many exclamation points. Makes it sound "hypish" and
destroys credibility - without credibility, no sale.

2) We don't identify ourselves in the ad. That's a terrible
mistake, and I don't just mean our company name... Any scam
artist can register a fictitious business name, and they're easy
to hide behind. Without a clear identity behind the offer - to
defray any fears your prospects may have - even the best offer
with a triple your money back guarantee means nothing... you
won't get the sale.

You should always have a "clear identity." You should have a
phone number, address, and whenever possible a fax number. NEVER
use hotmail, usa.net, or other throw-away free email addresses.
Those who are out to scam you and run *almost always* use
throw-away email addresses - free email addresses. At least with
a legitimate ISP email account, the customer has some feeling you
can be found if you turn out to be one of the "bad eggs" - a scam
artist.

3) Need to give credentials. I should have established that I'm
an expert in my field, should have listed famous and successful
clients I've worked with ...you get the point. You must do
everything you can to show your credentials, because that helps
to build credibility.

4) Need testimonials. I should have listed happy customers of
ours and happy people who had previous order $100 bills, using
FULL names whenever possible, not initials. Testimonials are a
great way to gain credibility. Even the weakest of testimonials
can make a dramatic difference in your sales. HARVEST those like
the golden nuggets they are... When a customer writes you saying
nice things, *always* write back and ask, "Can I quote you on
that?" - You'll be surprised how many say, "no problem" and this
alone can make such a difference in your success you won't
believe it until you've tried it.

5) Give full contact info like our business address and phone
number to establish that we're "real people". There are many
services where for a few dollars a month you can get a "one
number for everything" services, taking both voice mail messages
and faxes and forwarding them to you via email.

6) Here's a very important one: We need to explain WHY WE ARE
DOING THIS. Lots of people miss this point. If I explain that
we're giving away $100 bills as an experiment, or because I'm a
wealthy philanthropist, etc., people understand what's going on,
and there's a better chance they'll believe me.

I hope these tips have been of use to you. If you put these
concepts into action in your online marketing, you should easily
be able to increase your sales.

P.S. -Once we applied the credibility tactics I just listed, we
"sold" a $100 bill to the very first person that we contacted.
Yes, they *do* make a difference!!

About the Author

Mike Enlow is founder of the "Masters of Marketing Inner Circle,"
and specializes in unusual and low-risk methods for increasing
your business, both offline and on. To get his free "Instant Cash
Flow System" that earned him $37,000 in two weeks, go to:
http://www.enlowcircle.com/go/fullstory

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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