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A Common - Yet Easily Avoidable - Marketing Mistake
Title: A Common - Yet Easily Avoidable - Marketing Mistake Author: Kathleen Gage Email: Kathleen@turningpointpresents.com Word Count: 757 Copyright © 2004 by Kathleen Gage Web address: www.kathleengage.com Publishing Guidelines: You may publish...
Consistency Counts: How to Get Better Marketing Results in No Time
It's almost a given that when I speak to a new client, she tells me how much she's always hated marketing herself. "I'm no good at it" and "No matter what I try, it doesn't work" are common complaints. Worse, many small shops hate marketing so...
Improve Email Deliverability: 15 Tips for Successful Email Marketing
Delivering email newsletters and sales messages to opt-in subscribers and customers is getting more exasperating—and more expensive—by the day. Delivery rates for email have gone through the virtual floor. According to MarketingSherpa, one out of...
Internet Marketing - Advantages and Disadvantages
Everyone seems to be jumping on the internet marketing bandwagon lately. In the race to get their business online, many successful businesses forget to ask themselves some tough questions about what they are doing, what their expectations are and...
You, Marketing-Minded Financial Planner, Can Be an Author
After you’ve gotten in the groove of turning out articles and notes to reporters about your topic, take it to the next step: Write and self-publish a book about your topics. Does this seem intimidating, or even impossible (not to mention...
 
Secrets of Super Marketing

Don't compete. Create. Earl Nightingale said it. Then he did
it. Together with Lloyd Conant he created the educational cassette
industry. Today, Nightingale Conant leads the field and produces the
highest profits while delivering superior value to their customers.
You can do this, too. I propose to show you how here, now.

1. Do you have unique expertise now? Package it into marketable
products and/or services. . .

2. Are you without unique expertise? Find a cutting-edge 21st
century niche in which you can make yourself the world expert. (See
6, below.) Buy all the books on your chosen niche. Subscribe to
journals, newsletters, magazines addressing your specialty. Identify
and join associations in that field. Attend their meetings and
conferences. Become a sponge, an information vacuum cleaner. Buy the
educational cassettes. Take copious notes. Organize your research.
Then synthesize your own new understandings. These are your original
findings. Now, prepare your first off-the-shelf products and/or
services.

3. Create a unique, benefit-laced name for your operating
entity. Ideally, make the name one that implies benefits and
promises. For example, when I created my entity, I named it Personal
Achievement Institute. Conceive exciting prose that tells prospects
"What's in this for me." Provide solid reasons why anyone should
listen to you. Brainstorm. Let your intuition help you identify those
reasons.

What about your product and/or service? Let me give you as
an example, the name I created for what I primarily market: I call
it the Speaking Success System. Notice the implication of a benefit
and a promise.

Here's one more example; When I conceived a unique e-zine
for speakers and aspiring speakers, I named it the Speaking Biz
Success Letter. Engage these principles to create your own unique
names.

4. When you prepare to market your offering, consider your
anticipated market. What can you deliver that they yearn for, hunger
for, long for? Translate your findings into what all this means.
Do this in terms of benefits serving and satisfying the respective
interests and concerns of your market.

5. Place your key points boldly in your marketing materials.
Know the benefits you deliver, the wants you satisfy. Know them
inside out, upside down, backward and


forward. be able to articulate
them any time anywhere.

6. Here's how to find and claim a market for a niche in which
you are to make yourself a world-class expert: Go to a library or
bookstore. Get your hands on American Renaissance by Marvin Cetron
and Owen Davis, and Megatrends 2000 by Naisbitt and Aburdene. Look
for newer books focusing on the future and on emerging industries and
markets in the same sections of your bookstore. Read these books.
Ideas will leap off the pages at you, page after page.

Dozens of untapped markets and niches await your inquisitive
and perceptive focus. List all the niches that attract you. Review
your list for a few days. Meditate on your favorites for a few
evenings. At night, as you drop off to sleep, direct your
subconscious mind to review your list, to give you insights regarding
the most ideal niches for you. Be guided by your feelings. One niche
will rise, like the cream to the top of the milk. You'll be drawn to
it. It's yours.

Now, steep yourself in your niche orgiastically. Immerse
yourself in its lore. Allow yourself to reach a perceptive point, an
outlook, a height from which you attain an intuitive vision of what
will be hot months and years from now. (Alvin Toffler has done this
for over 20 years. Today, he's one of the most in-demand speakers
anywhere.)

Listen to your intuition. Be fearless, even outrageous, when
you have a hunch. Follow your hunch regardless of objective evidence.
(Tom Peters, then working for McKinsey & Co., followed his hunch in
defiance of his company. He was then researching the book, In Search
of Excellence, written with Bob Waterman. The outcome was he had to
resign. He quickly became a fearlessly audacious business guru.)
Choose your niche dauntlessly. Then, lavish energy into developing it
to its fullest potential. In the words of Peter Drucker, be a
monomaniac with a vision.

About the Author

Burt Dubin, a 20 year veteran of the business of speaking, coaches and mentors speakers and wanna-be's world-wide. For samples of his wisdom, simply go to his web-site, . Down-load some of the 20 FREE articles and 26 FREE newsletters.
1 Speaking Success Road, Kingman, Arizona 86402-6543, USA. Phone 1-800-321-1225. Fax 928-753-7554.
E-mail Burt at:

© Copyright Burt Dubin

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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