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Improve Email Deliverability: 15 Tips for Successful Email Marketing
Delivering email newsletters and sales messages to opt-in subscribers and customers is getting more exasperating—and more expensive—by the day. Delivery rates for email have gone through the virtual floor. According to MarketingSherpa, one out of...
Internet Marketing Secret - Know Your Competition
Okay, you’ve got your website up and running; you’ve crammed it with all kinds of interesting content; you’ve researched your keywords and you know who your target audience is. The next question is: Do you know who your competition is? Understanding...
Marketing as a Second Language
One of the defining features of Western civilization is that we're all amateur marketers by default. Regardless of what our mother tongue is, the second language we are most exposed to is invariably Hype. By the time a child is five years old he is...
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Internet Marketing Guide

If you are considering launching a website for your business or entering the lucrative world of e-commerce by starting an online business, there are a few things you need to keep in mind in order to assure your web site’s success. Without taking the time to understand how the Internet and search engines work you will certainly guarantee that no one will see your site. The Internet is a whole new ball game when it comes to marketing. Invest a few minutes in making your website a success by browsing through the tips listed in the Internet marketing guide below.

Simply launching a web site and hoping the search engines will pick it up or that someone will stumble upon it isn’t a very effective strategy. The first Internet marketing guide step you need to employ involves your domain name. The domain name you select needs to be easy to spell, visually attractive and relative to your business. It can be very tempting to come up with a name that either includes a version of your own name or a cutesy or unique domain name (example: www.bobsuseddvds.com or www.gourmetkoffee.com) however the sad reality is that this type of combination is not very efficient for several reasons.

First, it can be a little difficult for the average surfer to remember, particularly if your name is a common name. Secondly, as in the example listed, you end up with too many of the same letters of the alphabet. This example has far too many of the letters S and D. Finally, you need to select a name that will stand out visually and that is easy to remember and spell. While the term ‘gourmet coffee’ relates to a specific business and is easy enough to remember, the unusual spelling of coffee could result in the opposite effect of what you are trying to accomplish. If the domain name you would like for your business has already been registered by someone else, consider using a different extension. Not every domain name


needs to end in .com. There are other extensions available. Also think about re-arranging words or adding words to make the name unique and still easy to remember and spell. For example, while the domain name gourmetcoffee.com might already be taken; chances are www.gourmetcoffeeforyou.com probably isn’t.

You also need to give some serious consideration to how you are going to reel your customers into your site. Most Internet consumers do not surf to initially make a purchase. A large majority of your potential customers are looking for information. You need to be able to provide them with the information they want, for free, and then persuade them to purchase your product. Simple loading images of your products and listing prices won’t make very many sales. There are several Internet marketing guide techniques you can use to lure customers to your site.

Provide articles that relate to your subject. If you sell a variety of vitamin and mineral supplements, you could offer articles with information on the various benefits and uses of each type of supplement you sell. Make sure the articles contain a healthy quantity of the words someone would type into a search engine to look for information on that supplement and you’ve taken your first step toward search engine optimization. That wasn’t so hard, was it? Remember, the steps of an effective internet marketing guide is really composed of nothing more than thinking like the average consumer.

About the Author

Jack Elmy's web site provides information on the basics of creating business plans that get results and will help you succeed in your business, visit: http://www.900-business-plans.com
You have permission to publish this article electronically, in print, in your e-book or on your web site, free of charge, so long as you leave all links in place, do not modify the content and include our resource box as listed above.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
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Marketing Magazine - Marketing News - Brand Republic.
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
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Employment site for marketing and sales professionals.
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The Chartered Institute of Marketing
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www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
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USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
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ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
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Direct Marketing Association: Telephone, Mail & Internet Marketing
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