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ARE YOU USING ALL 7 OF THESE HIGHLY EFFECTIVE MARKETING TACTICS?
Here are 7 well known, highly effective marketing tactics many small business owners overlook when developing their marketing program. How many have you overlooked? 1. BE UNIQUE The best way to beat your competition is to promote a distinct...
Is your marketing strategy working - tell-tail signs to consider.
Many companies are struggling these days. The economy is tough, global competition is a fact, and technology tends to obsolete products in months, sometimes in weeks. Your marketing strategy is more important today than ever. Making it work and...
Let’s Do the MARKETing!
Marketing entails a lot of brainwork and creativity. It follows a domino process and every step needs an equally meticulous guidance and attention. Before you bring your products to the open, you must first conduct a research. Research delves into...
Online Marketing Dont's
There are over 200 million people worldwide connected to the Internet, with over 64 million regular users in America. It’s no wonder that such a vast audience has made online marketing one of the fastest growing industries in the world. ...
Pay-Per-Click Marketing - How to Waste Your Advertising Budget
A well-oiled pay-per-click search engine campaign can land hundreds of highly targeted visitors on practically any website within a matter of days. That isn't new information. Most experienced online business owners already know it. But...
 
Internet Marketing Guide

If you are considering launching a website for your business or entering the lucrative world of e-commerce by starting an online business, there are a few things you need to keep in mind in order to assure your web site’s success. Without taking the time to understand how the Internet and search engines work you will certainly guarantee that no one will see your site. The Internet is a whole new ball game when it comes to marketing. Invest a few minutes in making your website a success by browsing through the tips listed in the Internet marketing guide below.

Simply launching a web site and hoping the search engines will pick it up or that someone will stumble upon it isn’t a very effective strategy. The first Internet marketing guide step you need to employ involves your domain name. The domain name you select needs to be easy to spell, visually attractive and relative to your business. It can be very tempting to come up with a name that either includes a version of your own name or a cutesy or unique domain name (example: www.bobsuseddvds.com or www.gourmetkoffee.com) however the sad reality is that this type of combination is not very efficient for several reasons.

First, it can be a little difficult for the average surfer to remember, particularly if your name is a common name. Secondly, as in the example listed, you end up with too many of the same letters of the alphabet. This example has far too many of the letters S and D. Finally, you need to select a name that will stand out visually and that is easy to remember and spell. While the term ‘gourmet coffee’ relates to a specific business and is easy enough to remember, the unusual spelling of coffee could result in the opposite effect of what you are trying to accomplish. If the domain name you would like for your business has already been registered by someone else, consider using a different extension. Not every domain name


needs to end in .com. There are other extensions available. Also think about re-arranging words or adding words to make the name unique and still easy to remember and spell. For example, while the domain name gourmetcoffee.com might already be taken; chances are www.gourmetcoffeeforyou.com probably isn’t.

You also need to give some serious consideration to how you are going to reel your customers into your site. Most Internet consumers do not surf to initially make a purchase. A large majority of your potential customers are looking for information. You need to be able to provide them with the information they want, for free, and then persuade them to purchase your product. Simple loading images of your products and listing prices won’t make very many sales. There are several Internet marketing guide techniques you can use to lure customers to your site.

Provide articles that relate to your subject. If you sell a variety of vitamin and mineral supplements, you could offer articles with information on the various benefits and uses of each type of supplement you sell. Make sure the articles contain a healthy quantity of the words someone would type into a search engine to look for information on that supplement and you’ve taken your first step toward search engine optimization. That wasn’t so hard, was it? Remember, the steps of an effective internet marketing guide is really composed of nothing more than thinking like the average consumer.

About the Author

Jack Elmy's web site provides information on the basics of creating business plans that get results and will help you succeed in your business, visit: http://www.900-business-plans.com
You have permission to publish this article electronically, in print, in your e-book or on your web site, free of charge, so long as you leave all links in place, do not modify the content and include our resource box as listed above.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
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en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
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Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
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Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
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Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
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Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
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ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
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Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
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