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Better Marketing Through Modern Mind-Control
There are two kinds of marketing: Direct Marketing and Brand Marketing. Direct marketing targets wallets. Branding is about hearts and minds. DIFFERENT BY DESIGN Ads designed for branding are cool. They don't plead and beg and cajole, they...
Email Newsletter Marketing Is Alive and Well: The case for continuing newsletter efforts
With the arrival of syndication or RSS technology, many claim the email newsletter is dead. Not true. Newsletters continue to offer companies a marketing tool that allows them to build and retain relationships with their clients. RSS...
Internet Marketing – Short Term Strategy
After spending a lot of time and effort on building a site, many wonder where they should start with Internet marketing. Site owners can be bombarded with pitches about marketing and it is hard to sort out what should be done. In this article, a...
Searching for Free Marketing Tools? You Already Own the Best There Is!
When you first logged on to the Internet, Did you have a clue as to the education that you were going to get? I didn't! It didn't take long for me to realize, "This would be No overnight rocket to Internet stardom." I also had reservations about...
Successful Marketing for Home Based Business
By Declan O'Reilly 'A successful marketing strategy is not based on doing what you like but liking what you do...' Are you looking for information to build and grow a home-based business? If so, you are in the right place! Here you will find...
 
Marketing 102 – Aiming vs. Spraying

Pick up the stack of mail that you receive in the mail today.
How much of it do you consider “junk” mail? Do you stand over
the wastebasket and take the “he loves me, he loves me not”
approach to it tossing about every third piece in the trash
without even opening it.

For the next week, rather than tossing that junk in the trash,
hang on to it for evaluation purposes after reading this article.

After tossing out what you have considered to be junk mail, do you
still have stuff that you’ve opened but goes immediately to the
trash without reading it? Ok, for this same next week set that
stuff in another pile.

Now after putting all the other mail in its proper queue lets see
what’s left. You now may have some mail left that needs your
attention but not in terms of paying a bill, answering a client
or depositing that customer check.

What is it? It is mail that perks your


interest to build your business,
give you a new perspective on success or makes an offer you just can’t
pass up. How did this mail bypass the garbage?

First of all 99.9% of it was in an envelope personally addressed to you with
a real stamp or it was someone or a company that is of interest to you. The
mere presentation could have been the key to your opening it. Examine this
mail
very carefully to see why you decided to open it and if you would take any
action
on it. Go back and evaluate the other batches of mail that you've saved.
Decide
what makes you immediately discard it.

Now, when developing your direct mail advertising consider what you’ve just
learned about yourself and keep in mind that 99% of others do the same
thing.

About the Author

Marsha Kopan, IVAA CVA
Executive Secretarial Services
http://www.execsecsrv.com
mailto:information@execsecsrv.com

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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