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A virtual ‘no-cost' marketing program to help grow your business
A virtual ‘no-cost' marketing program to help grow your business Not all marketing programs require extensive analysis or an R&D investment to aid in the growth of the business. Some are simple, easy and cost as little as the time it takes to...
Are You Wasting Your Marketing Dollars?
I was horrified. I had just spent $400 on advertising -- advertising that only yielded $100 in sales. Desperate to make up my losses, and not knowing which of my three ad campaigns actually produced the sales, I made a guess. I figured that...
Avoid the Top 10 Network Marketing Mistakes
Just completed this for the December Noni Pearls Magazine, thought I would share it with all of you. Hope you enjoy it.
Avoid the most common mistakes
Here are the 10 most common mistakes that networkers make. These mistakes are often...
Guerilla Marketing Lesson 2: Why Do People Call Me?
Before we begin, I want you to think about how many times you actually sought out an advertisement. How did you know where to look for it? Why did you choose that one? Whether you know it or not, the number of times you were exposed to the...
The Ninth Law of Gravitational Marketing for Small Businesses: Successful Marketers Don't Use Guesswork As A Marketing Strategy.
Louis Gerstner, chairman of IBM, says "you can't manage anything that you can't measure."
Obvious, yet profound.
As we said before, traditional advertising generally only works by chance. The truth is, all advertising is a guess. What works...
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Marketing 102 – Aiming vs. Spraying
Pick up the stack of mail that you receive in the mail today. How much of it do you consider “junk” mail? Do you stand over the wastebasket and take the “he loves me, he loves me not” approach to it tossing about every third piece in the trash without even opening it.
For the next week, rather than tossing that junk in the trash, hang on to it for evaluation purposes after reading this article.
After tossing out what you have considered to be junk mail, do you still have stuff that you’ve opened but goes immediately to the trash without reading it? Ok, for this same next week set that stuff in another pile.
Now after putting all the other mail in its proper queue lets see what’s left. You now may have some mail left that needs your attention but not in terms of paying a bill, answering a client or depositing that customer check.
What is it? It is mail that perks your
interest to build your business, give you a new perspective on success or makes an offer you just can’t pass up. How did this mail bypass the garbage?
First of all 99.9% of it was in an envelope personally addressed to you with a real stamp or it was someone or a company that is of interest to you. The mere presentation could have been the key to your opening it. Examine this mail very carefully to see why you decided to open it and if you would take any action on it. Go back and evaluate the other batches of mail that you've saved. Decide what makes you immediately discard it.
Now, when developing your direct mail advertising consider what you’ve just learned about yourself and keep in mind that 99% of others do the same thing.
About the Author
Marsha Kopan, IVAA CVA Executive Secretarial Services http://www.execsecsrv.com mailto:information@execsecsrv.com
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
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Marketing - Wikipedia, the free encyclopedia |
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Online Behavioral Contextual Advertising and Marketing. |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
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The Chartered Institute of Marketing |
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Marketing: See what people are saying right now on Technorati |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
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Pages tagged with "marketing" on del.icio.us |
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Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
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