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Informative Articles

A Useful Skill to Acquire to Explode Your Marketing Efforts
Copywriting is by far one of the most important skills you should acquire in order to succeed at your internet marketing endeavors. Some people seem to be naturals while others must learn and practice techniques in order to achieve the ultimate goal...
How Opt-in Email Marketing Helps You In Your Online Business
The consumer of today is increasingly bombarded by marketing messages from various media channels. For those that tire of the constant onslaught of ads, they have the option to “opt-out”. They may choose not to open up your email ads or simply...
Marketing-Minded Financial Planners, Join Your Professional Organization to Get Free Publicity
Unlike some professionals like lawyers and doctors, financial planners aren't required to be members of a professional association. However, if you want to take advantage of a great way to get free publicity, you marketing-minding financial...
Moving Beyond Marketing Rituals to Increase Profits
You're at a networking meeting and someone asks for your business card. You hand them a fairly typical card with your company's name, your name and title, and contact information on it. What happens next? Do they get in touch with you? Do they...
THE SCIENTIFIC APPROACH TO ONLINE MARKETING
At the risk of sounding sensational, if you understand the concepts introduced in this article it could literally mean the difference between miserable failure and insane online profits for your business. I'm not talking about a magical formula that...
 
Seven Smart Marketing Strategies Every Business Should Use

Seven Smart Marketing Strategies Every Business Should Use

Each year, U. S. companies spend billions of dollars to market their business. Marketing is the entire process of getting a product or service into the hands of buyers and it includes research, development, planning, copywriting, packaging, pricing, advertising, publicity, sales and delivery.

But if your company is small—like more than half of all businesses in America— you probably don’t have a large marketing budget. But you can stretch your marketing dollars by applying these seven smart marketing strategies:

1.Leverage the Power Of Targeting And Branding - Determine who’s most likely to buy your product or service, then tailor your marketing message accordingly. Always send the right message to the right audience. Also, create a consistent brand or image for your company, product or service. Branding involves everything related to your company from your logo down to your style of customer service. And it can help you make sales quicker and easier, so you’re able to spend less on marketing.

2.Choose the Right Tools For The Job - This amounts to doing it right the first time. You can’t afford to waste energy and precious dollars by using marketing pieces for the wrong purpose. For example, if you want to reach a specific market segment, direct mail is ideal. But a print ad in a general-interest publication would be a waste of money.

3.Create Versatile Materials - Create marketing materials you can use for more than one purpose. Instead of a large brochure, consider printing a small tri-fold piece that can be mailed inside an envelope, handed out and placed in a display rack. Similarly, a flier can be slipped inside a presentation folder or


distributed in mass quantities.

4.Be Conservative - Don’t spend any more than is necessary to get the job done. When printing, choose fewer colors and pages to cut your cost in half. Opt for graphics software, stock photography and other tools that allow you to avoid hiring expensive professionals. Your goal should always be to produce professional materials, not necessarily the most expensive ones.

5.Capitalize on “Free” Advertising - Send a press release to print, radio and broadcast media. It won’t cost you anything to send in submissions. But what you can gain is free publicity in the form of a full article or at least a small brief. Unbiased publicity from a reporter carries a lot of weight and can help you “advertise” your business better than any paid advertising can.

6.Form Strategic Alliances - Combine your marketing efforts and dollars with those of complementary businesses. Swap customer referrals and split the cost of a postcard mailing or print ad with trusted business partners. You can also share exhibit space at trade shows or co-sponsor special events.

7.Improve and Maximize Customer Relations - Always meet and exceed your customers’ expectations... so you don’t lose them. Some estimates say it costs seven times more to acquire a new customer than to retain an existing one. You can also save money and time by generating repeat business from your customers. Contact them with a special offer or piece of useful information; they’ll probably be happy to hear from you. Ultimately, you’ll be doing them and yourself a favor.


About the Author

Copyright, Kate Smalley, Connecticut Secretary
Freelance Transcription Services
kms@connecticutsecretary.com
http://www.connecticutsecretary.com

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
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Marketing - Wikipedia, the free encyclopedia
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Marketing.org - Home of the Business Marketing Association
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Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
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Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
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Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
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Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
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Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
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www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
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ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
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