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A Cost Effective Way to Advertise Online. . . A Permission E-Mail Marketing
We all hate e-mail spam, right? I even have the coolest software program that will help you combat spam and actually bounces the spam e-mail straight back to the user. ( http://www.mailwasher.net ) However, one thing that we often fail to...
Does Your Marketing Plan Need Changing?
Change is good, right? Not always. But when is it bad? Is it a question of good or bad? Sounds philosophical. Maybe it is. Philosophize on this…why would one take something that is going good – no.. great – and change it? Obvious answer is to make...
Improve Email Deliverability: 15 Tips for Successful Email Marketing
Delivering email newsletters and sales messages to opt-in subscribers and customers is getting more exasperating—and more expensive—by the day. Delivery rates for email have gone through the virtual floor. According to MarketingSherpa, one out of...
Internet Marketing Guide
If you are considering launching a website for your business or entering the lucrative world of e-commerce by starting an online business, there are a few things you need to keep in mind in order to assure your web site’s success. Without taking the...
Network marketing
When a person knows and knows not that he knows. Teach him. When a person knows and knows that he knows. Follow him. I have read a lot about Network Marketing and MLM and I have learnt a few things which you might like to know. And the one thing...
 
Seven Smart Marketing Strategies Every Business Should Use

Seven Smart Marketing Strategies Every Business Should Use

Each year, U. S. companies spend billions of dollars to market their business. Marketing is the entire process of getting a product or service into the hands of buyers and it includes research, development, planning, copywriting, packaging, pricing, advertising, publicity, sales and delivery.

But if your company is small—like more than half of all businesses in America— you probably don’t have a large marketing budget. But you can stretch your marketing dollars by applying these seven smart marketing strategies:

1.Leverage the Power Of Targeting And Branding - Determine who’s most likely to buy your product or service, then tailor your marketing message accordingly. Always send the right message to the right audience. Also, create a consistent brand or image for your company, product or service. Branding involves everything related to your company from your logo down to your style of customer service. And it can help you make sales quicker and easier, so you’re able to spend less on marketing.

2.Choose the Right Tools For The Job - This amounts to doing it right the first time. You can’t afford to waste energy and precious dollars by using marketing pieces for the wrong purpose. For example, if you want to reach a specific market segment, direct mail is ideal. But a print ad in a general-interest publication would be a waste of money.

3.Create Versatile Materials - Create marketing materials you can use for more than one purpose. Instead of a large brochure, consider printing a small tri-fold piece that can be mailed inside an envelope, handed out and placed in a display rack. Similarly, a flier can be slipped inside a presentation folder or


distributed in mass quantities.

4.Be Conservative - Don’t spend any more than is necessary to get the job done. When printing, choose fewer colors and pages to cut your cost in half. Opt for graphics software, stock photography and other tools that allow you to avoid hiring expensive professionals. Your goal should always be to produce professional materials, not necessarily the most expensive ones.

5.Capitalize on “Free” Advertising - Send a press release to print, radio and broadcast media. It won’t cost you anything to send in submissions. But what you can gain is free publicity in the form of a full article or at least a small brief. Unbiased publicity from a reporter carries a lot of weight and can help you “advertise” your business better than any paid advertising can.

6.Form Strategic Alliances - Combine your marketing efforts and dollars with those of complementary businesses. Swap customer referrals and split the cost of a postcard mailing or print ad with trusted business partners. You can also share exhibit space at trade shows or co-sponsor special events.

7.Improve and Maximize Customer Relations - Always meet and exceed your customers’ expectations... so you don’t lose them. Some estimates say it costs seven times more to acquire a new customer than to retain an existing one. You can also save money and time by generating repeat business from your customers. Contact them with a special offer or piece of useful information; they’ll probably be happy to hear from you. Ultimately, you’ll be doing them and yourself a favor.


About the Author

Copyright, Kate Smalley, Connecticut Secretary
Freelance Transcription Services
kms@connecticutsecretary.com
http://www.connecticutsecretary.com

 

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Marketing knowhow from professionals. Newsletter, articles and how-to's.
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