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Informative Articles

Baby Boomers -- Marketing to the "Me" Generation
Unless you’ve been in a dimly lit cavern for the past several decades, you know that "Baby Boomers" is the collective name given to the 76 million people born in the United States between the end of World War II and 1964. Often described as the...
Free Marketing Alternatives Do Exist!
Have you ever wanted to find a low cost alternative to marketing your company? Have you wanted to promote your business to thousands of people, outside of your local area, but couldn't afford the cost? Did you ever wish you could spread the word...
"Marketing as a Spiritual Practice II: Unearthing Your Potential"
Marketing as we know it is over. Done. Finito. People the world over are bored and spammed to the brink of tears. But there is good news: There’s a better way to connect with precisely those you wish to reach … and it works far better than...
Postcard Direct Mail Marketing: 15 Ways To Grab Attention
If you use direct mail postcards to generate leads or sell a product or service, you need to create postcards that grab your prospect’s attention. The place to do that is Side A, the side that doesn’t have the stamp and address on it. Here are some...
Small Business Marketing: Overtaking Your Competitors
Few businesses keep tabs on competitors, yet such knowledge can give you a distinctive competitive edge. Building a file on them, looking at everything from the customer’s viewpoint and asking suppliers and employees what they know about them can be...
 
How Cause-Related Marketing Can Boost Your Bottom Line

What is cause related marketing?
Cause related marketing is when your business publicly sponsors or donates money, time and/or services to a charitable organization. In the process of support or sponsorship, your bottom line benefits by the exposure and dedication.

Here are some tips to consider when choosing a "cause".

Make the cause related to your target market.
The last thing you want to do is offend your target market. Avoid causes that are political, controversial, religious, racist, sexist, and class-centric. To determine suitable causes, you might poll your employees or send surveys to a random sampling of customers offering gift certificates to a local florist or CD emporium. Lastly ask for feedback at your web site; people love to give their opinion especially for a worthy cause.

Think regional or local.
Supporting the well-being of Mongolian children is a good cause but it's not your target market. Shorewood Realtors is the largest independent Realtor company in Los Angeles County. The headquarters is in Manhattan Beach, California. They give a percentage of profits in perpetuity to the Manhattan Beach Unified School District. Realtors supporting schools is a great idea. This highly rated school district is one of the top reasons families want to buy houses and live here.

Believe in the


cause.
Don't pick a trendy cause du jour. Research it and feel passionate about it. Think about the human-interest possibilities. Grace Geniusz, president of Goodness Gracious, Inc. donated 10% of after-tax profits to breast cancer research. A few years ago, experimental breast cancer therapies saved her life. She recently sold her company but previously formed her own foundation that donated to breast cancer related organizations.

Make contacts within the charity.
Get to know and schmooze with the board of directors and movers and shakers. Don't be an anonymous participant; remember this is about building business relationships. Encourage your employees to donate some of their time to the organization too.

Be consistent.
Follow through with your promise. If it doesn't work out the way you thought, give it another chance. Charitable organizations have a high turnover of volunteers and staff and you just might be the rock they need. The best way to get branded is through consistency.

Now get busy; the rewards of giving are a greatly enhanced byproduct to your business ethic.

About the Author

Karyn Zoldan is the owner and legend in her own mind of BridgeMarketing.com, an Internet company since 1998. She specializes in writing search engine optimized web content, brand-building taglines, and compelling ad copy.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
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Marketing - Wikipedia, the free encyclopedia
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en.wikipedia.org
 
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Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
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Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
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Advertising, Marketing, Media and PR News - Brand Republic
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Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
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Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
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The Chartered Institute of Marketing
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See all blog posts tagged with marketing on Technorati.
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Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
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ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
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Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
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