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Guerilla Marketing Lesson 2: Why Do People Call Me?
Before we begin, I want you to think about how many times you actually sought out an advertisement. How did you know where to look for it? Why did you choose that one? Whether you know it or not, the number of times you were exposed to the...
Is Your Marketing Strategy Killing Your Profits?
With the wrong marketing strategy you could be killing your profits and limiting your business. Your marketing strategy is like the driver in a car, with marketing tactics being the engine. If you know where you want to go and how to get there,...
Marketing with a Difference
Marketing with a difference In this day and age competition is fast and thick and standing out in the crowd is the edge that all online marketers need. You have some choices when it comes to standing out but what is the right choice? You...
Search Engine Marketing - John Alexander Interviews SEO author Susan O'Neil about the early days.
Robin Nobles was the very first person to develop a structured series of comprehensive courses and lessons which are recognized and approved by the US educational system for training people in search engine marketing skills. Robin Nobles celebrates...
Using Demographic Data For Your Direct Mail Marketing Campaign
Targeting high potential markets with a direct mail marketing campaign can be a very affordable and efficient way to get new customers for most companies and entrepreneurs but how can you find a way to reach those high potential markets? Using...
 
How Cause-Related Marketing Can Boost Your Bottom Line

What is cause related marketing?
Cause related marketing is when your business publicly sponsors or donates money, time and/or services to a charitable organization. In the process of support or sponsorship, your bottom line benefits by the exposure and dedication.

Here are some tips to consider when choosing a "cause".

Make the cause related to your target market.
The last thing you want to do is offend your target market. Avoid causes that are political, controversial, religious, racist, sexist, and class-centric. To determine suitable causes, you might poll your employees or send surveys to a random sampling of customers offering gift certificates to a local florist or CD emporium. Lastly ask for feedback at your web site; people love to give their opinion especially for a worthy cause.

Think regional or local.
Supporting the well-being of Mongolian children is a good cause but it's not your target market. Shorewood Realtors is the largest independent Realtor company in Los Angeles County. The headquarters is in Manhattan Beach, California. They give a percentage of profits in perpetuity to the Manhattan Beach Unified School District. Realtors supporting schools is a great idea. This highly rated school district is one of the top reasons families want to buy houses and live here.

Believe in the


cause.
Don't pick a trendy cause du jour. Research it and feel passionate about it. Think about the human-interest possibilities. Grace Geniusz, president of Goodness Gracious, Inc. donated 10% of after-tax profits to breast cancer research. A few years ago, experimental breast cancer therapies saved her life. She recently sold her company but previously formed her own foundation that donated to breast cancer related organizations.

Make contacts within the charity.
Get to know and schmooze with the board of directors and movers and shakers. Don't be an anonymous participant; remember this is about building business relationships. Encourage your employees to donate some of their time to the organization too.

Be consistent.
Follow through with your promise. If it doesn't work out the way you thought, give it another chance. Charitable organizations have a high turnover of volunteers and staff and you just might be the rock they need. The best way to get branded is through consistency.

Now get busy; the rewards of giving are a greatly enhanced byproduct to your business ethic.

About the Author

Karyn Zoldan is the owner and legend in her own mind of BridgeMarketing.com, an Internet company since 1998. She specializes in writing search engine optimized web content, brand-building taglines, and compelling ad copy.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
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ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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