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7 Ways to Improve your Creative Marketing
7 ways to Improve your Marketing Creatively By Ja-Naé Duane And http://www.Ja-Nae.com There are a many ways to be innovative with your marketing, no matter what field you’re in. In this article, I’m going to show you 7 ways on how to release your...
Marketing a New or Small Business on a Budget
There are almost as many opinions and views on marketing as there are companies to market. The big names and multinationals will have an extraordinary amount of funding set aside in which to convey their marketing message to the masses. The...
Niche Internet Marketing Tactics Part I
When it comes to marketing online you need to focus like a lazer. If you try to appeal to a large audience it will be hard to generate a high conversion rate (amount of people buy your product/amount of people that view your site). Maximizing your...
The Sirens Call for Search Engine Marketing
"I want to be at the top on Google!" Ah...the business owner's
mantra that echoes throughout the halls of offices around the
world.
It's difficult to dispute the rational behind the rant since
Google continues to outpace its rivals in...
Why Most Marketing Videos Don’t Work
Every now and then I will meet someone who has commissioned a marketing video that did not work for their company. It is a sad state of affairs and it is avoidable. Over the years, I have been given many failed corporate communications videos to...
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How Cause-Related Marketing Can Boost Your Bottom Line
What is cause related marketing? Cause related marketing is when your business publicly sponsors or donates money, time and/or services to a charitable organization. In the process of support or sponsorship, your bottom line benefits by the exposure and dedication.
Here are some tips to consider when choosing a "cause".
Make the cause related to your target market. The last thing you want to do is offend your target market. Avoid causes that are political, controversial, religious, racist, sexist, and class-centric. To determine suitable causes, you might poll your employees or send surveys to a random sampling of customers offering gift certificates to a local florist or CD emporium. Lastly ask for feedback at your web site; people love to give their opinion especially for a worthy cause.
Think regional or local. Supporting the well-being of Mongolian children is a good cause but it's not your target market. Shorewood Realtors is the largest independent Realtor company in Los Angeles County. The headquarters is in Manhattan Beach, California. They give a percentage of profits in perpetuity to the Manhattan Beach Unified School District. Realtors supporting schools is a great idea. This highly rated school district is one of the top reasons families want to buy houses and live here.
Believe in the
cause. Don't pick a trendy cause du jour. Research it and feel passionate about it. Think about the human-interest possibilities. Grace Geniusz, president of Goodness Gracious, Inc. donated 10% of after-tax profits to breast cancer research. A few years ago, experimental breast cancer therapies saved her life. She recently sold her company but previously formed her own foundation that donated to breast cancer related organizations. Make contacts within the charity. Get to know and schmooze with the board of directors and movers and shakers. Don't be an anonymous participant; remember this is about building business relationships. Encourage your employees to donate some of their time to the organization too.
Be consistent. Follow through with your promise. If it doesn't work out the way you thought, give it another chance. Charitable organizations have a high turnover of volunteers and staff and you just might be the rock they need. The best way to get branded is through consistency.
Now get busy; the rewards of giving are a greatly enhanced byproduct to your business ethic.
About the Author
Karyn Zoldan is the owner and legend in her own mind of BridgeMarketing.com, an Internet company since 1998. She specializes in writing search engine optimized web content, brand-building taglines, and compelling ad copy.
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
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Marketing - Wikipedia, the free encyclopedia |
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en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
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Marketing.org - Home of the Business Marketing Association |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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