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Never mind the irritating, but effective, pop-up window. There is another type of interruption advertising that is much more subtle, much less annoying, and just as effective. It is the negative interruption. A negative interruption is...
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Arrgh. . .Those Stupid Internet Marketing Cliches Are True!

You may use this article for reprint, as long as it remains unaltered and the resource box and author information are included. - Isaiah Hull

Arrgh. . .Those Stupid Internet Marketing Cliches Are True!

If you have read any internet marketing resource ever created, you have no doubt seen simple, one sentence, pot-shot solutions to all of your problems:
You will only be successful if you think you are successful. You will make money if you work hard. Think outside of the box. Content is king!

. . .If you fail to plan, you plan to fail.

How can this possibly help me, you think. These people are just crack-pots! They do not actually have any real
help to offer me--just general advice, which really has no practical implications for me and for my business.

This is exactly what I thought and this is now what I see newer marketers and affiliates saying. I was always
skeptical of general advice. I thought success stories that ended with an exhortation to "work hard" and "make plans" and "think outside of the box" were just plain worthless.

What I now know (what I learned as I slowly became more successful) is that this "common wisdom"--which I initially
regarded as foolish and too unspecific--was actually the best advice available on the internet and it didn't even cost me money.

These simple cliches make up the best possible over-arching structure of complex business and marketing plans. They arbitrate the decisions of the most successful internet marketers. And when marketers decide to be short-sighted
and deny these cliches for quicker returns, they are smacked-down and brought to reality or ruin by the
manifestation of these cliches.

As someone who has received many brutal, unrelenting smack-downs from the Internet, I can verify this.

So what is it about these cliches that give them such universal, lasting truth?--They ignore hype. They ignore
nuance. They don't marry a fad. And most importantly, they are results-oriented.

They don't give you the specifics. They tell you what to focus on--broadly--and allow you to find the best way to
nuance, build, and strengthen that simple concept, which ultimately should to be your choice, anyway. Just
think: if we all tried to occupy the same niches, optimize for the same keywords, and advertise on the same
sites, then none of us would be making money (and this is actually why quite a few of us do not make money).

If you create an ebusiness


according to these simple cliches, you will not become wildly successful overnight.
You will not find that silver bullet to turn everything around. You will simply create a solid, practical business
with linear increases that achieves realistic outcomes and will one day--with enough work--become that
profit-pulling empire you have dreamed of since day one.

That's great. But how do I apply these ethereal parcels of "wisdom" to my real ebusiness?--Through structural adjustments and long-term planning, the two most important parts of building a successful, long-term internet business.

Unfortunately, too many new internet marketers--in their eagerness to see immediate results--refuse to plan
anything. Instead, they rush forward, purchasing products and services and piles of nonsense that, no matter how good they are, cannot be useful unless implemented within a solid business plan.

They get frustrated. They give up. They fail.

Other internet marketers, weary of trying new plans, constantly pound away on unprofitable ideas that also
will never achieve long-term results. They purchase thousands of clicks, impressions, and guaranteed
visitors. They never remake the amount they spent on advertising.

They get frustrated. They give up. They fail.

They never sit down and create plans. They never follow up with those plans and revise them as they go. They make no structural adjustments to their
businesses to reflect their successes and failures.

They react to everything immediately or just stagnate altogether.

But you are different. You will no longer do this. You know that content really is king. And that if you want to succeed, you really must work hard.

You know that when you make a new product, you had better be thinking outside of the box or else you will be smacked-down by those stupid cliches that make you cringe whenever someone repeats
them.

So set goals and try to achieve them. Make your business results-oriented. Stop hinging your entire internet business career on a single marketing fad. Don't count your e-chickens before they hatch!

. . .And most importantly of all, always remember: if you fail to plan, then you plan to fail.

About the Author

Isaiah Hull teaches ordinary people how to use step-by-step, complete, proven, replicable ebusiness systems to make any
amount of money online. One such system is currently free on his website: http://www.workathomerightnow.net

 

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marketing.about.com
 
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Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
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Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
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Direct Marketing Association: Telephone, Mail & Internet Marketing
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  • inner directed marketing a new way to prosper in tough times

  • insider secrets to internet marketing

  • interactive marketing your key to success in 2005

  • internet affiliate marketing 101 its all about relationships

  • internet marketing

  • internet marketing 5 reasons why your business must have an online presence

  • internet marketing advantages and disadvantages

  • internet marketing agent needed from home

  • internet marketing and the art of motorcycle maintenance

  • internet marketing are you penny wise and dollar foolish

  • internet marketing avoid blind sheep mentality

  • internet marketing a maze in a haze

  • internet marketing basics

  • internet marketing content is king

  • internet marketing expert cant give away 100 bills

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  • internet marketing for dummies

  • internet marketing for sales leads

  • internet marketing guide

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  • internet marketing idea publish an ezine

  • internet marketing idea use internet marketing to sell network marketing or mlm

  • internet marketing in the future

  • internet marketing is changing right before your eyes

  • internet marketing is confusing isnt it

  • internet marketing is like a roller coaster ride

  • internet marketing is not like off line marketing

  • internet marketing i dont know everything neither do you

  • internet marketing just got easier new web traffic roi calculator launched

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  • internet marketing predictions for 2006

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  • internet marketing requires lots of patience

  • internet marketing secret know your competition

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  • internet marketing success is a cumulative effect

  • internet marketing success requires a business plan part ii

  • internet marketing success requires a plan part i

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  • internet marketing top 13 tips to promote your website

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  • introduce to pluginnetproefit com marketing strategies that empower success course

  • in marketing you need to focus on the benefits

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  • is a marketing plan the same thing as a communications plan

  • is database marketing a good thing

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  • joint venture marketing and what it can do for you

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  • kiss marketing the basics

  • knock knock aka internet marketing application for non internet businesses

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  • learn how to measure the effectiveness of your online marketing campaigns in a free pdf download

  • learn successful e mail marketing tips

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  • lost in translation how to get your marketing message to an international audience

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  • make your 2005 email marketing plan successful six useful tips

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  • making the transition from classic marketing to virtual marketing for artists

  • making your web site an effective marketing tool

  • manufacturers shift marketing budget away from direct mail in 2006

  • manufacturers shift marketing budget away from print advertising in 2006

  • manufacturers shift marketing budget away from tradeshows

  • manufacturers shift marketing budget to the web

  • marketing

  • marketings endless road

  • marketings greatest enemy

  • marketings magic bullet

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  • marketing 102 aiming vs spraying

  • marketing 2005

  • marketing and multiple streams

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  • marketing and selling through the mind of your customer

  • marketing and the hired guerrilla

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  • marketing as a second language

  • marketing as a spiritual practice

  • marketing as a spiritual practice ii unearthing your potential

  • marketing a misunderstood or scary product or service

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  • marketing a professional practice free by writing

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  • marketing basics gather it all up

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  • marketing strategies stop struggling and start attracting

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  • marketing tourism online part one the basics

  • marketing tourism online part two attracting visitors to your website

  • marketing to a global audience

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  • marketing to hispanics latinos

  • marketing to the affluent with wine

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  • marketing to your niche markets with stories

  • marketing trends from the digital frontlines

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  • marketing vs business brochures

  • marketing vs sales

  • marketing vs selling why theres a difference

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  • marketing wizard shares her 2004 marketing forecast

  • marketing yourself online freelancing 101

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  • massage marketing made easy marketing plan for therapists and bodyworkers

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  • michael jackson classic marketing blunders and your wallet

  • mlm cyanide pills top 5 sure fire ways to kill your network marketing business

  • mlm network marketing success secret own the product

  • mlm training the mlm success secret of the master skill in network marketing

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  • mobile marketing a new age strategy

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  • modern marketing with postcards

  • money making real estate marketing ideas

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  • moving beyond marketing rituals to increase profits

  • multicultural marketing taking care of business at hand

  • my border collies internet marketing advice no 4

  • my dumbest marketing blunder and how you can avoid it

  • my experiences of internet marketing with no knowledge and a very limited budget

  • my favorite home business marketing ideas

  • my marketing budget is small how can i make the most of it

  • nation branding and place marketing the place

  • natural marketing for full business success

  • network marketing

  • network marketing dos and donts

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  • network marketing its all about customers

  • network marketing success are you wasting your time with the wrong prospects in mlm

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  • network marketing success secrets the mlm success power of passion

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  • network marketing who do you know

  • net marketing a passion or an obsession

  • neuromarketing smart marketing or jedi mind control trick

  • news search is influencing internet marketing

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  • new publications will provide innovative tips on marketing good niche products in the niche market

  • new realities for e mail marketing

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  • niche internet marketing tactics part i

  • niche marketing 10 product creation tips

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  • no bull guide to internet marketing

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  • offline network marketing recruiting vital for an online business

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  • of habits focus and success in online marketing

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  • online marketing 10 volcanic ways to erupt your website sales

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  • online marketing matrix

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  • online network marketing 101a basic must steps to follow to be a successful marketer

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  • optimizing marketing programs through customer feedback

  • outrageous marketing for outrageous success in 2002

  • outsourcing your web marketing

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  • overview on qualitative data collection techniques in international marketing research

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  • part 1 an introduction to internet marketing

  • pay per click adverting and article marketing compared

  • pay per click marketing copy tactics to avoid

  • pay per click marketing does it work for industrial companies

  • pay per click marketing for hotels

  • pay per click marketing how to waste your advertising budget

  • pay per click search engines are the top internet marketing tools

  • peer to peer marketing

  • permission marketing with tip sheets

  • picket marketing

  • pin the tail on the web marketing donkey

  • pixel marketing the secret behind the phenomena

  • planing your marketing

  • play the internet marketing video game and win 1000 a

  • polls and surveys a great path to free publicity for marketing minded financial planners

  • postcards effective marketing tool

  • postcards with an edge 7 ways to use postcards in your marketing campaign

  • postcard direct mail marketing 15 ways to grab attention

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  • preventive marketing offers small mid sized business owners an ideal way to maximize their results for minimum investment

  • principles in marketing to women

  • profitable target marketing 6 lessons from major league baseball

  • progressive marketing tactic

  • promotional marketing products selecting the perfect item

  • pr the wildcard marketing strategy

  • publicity and marketing magic for financial planners the four mores

  • publicity marketing minded financial planners never say these words to a reporter

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  • put your marketing to the so what test

  • race and marketing does skin color still matter in america

  • read this sell more direct mail marketing is about benefits not features

  • real estate internet marketing is the way to go

  • real estate investors how to get a powerful marketing education for free

  • real estate marketing 10 ways to improve your marketing in 2006

  • real estate marketing do you use direct mail

  • real estate marketing how to measure your direct mail success

  • real estate marketing how to use the media to your advantage

  • real estate marketing online are you capturing leads or losing visitors

  • real estate marketing online can prospects use your website

  • real estate marketing online search engine tips for agents

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  • real estate marketing with rss

  • recovery marketing hop on and take a ride

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  • relationship marketing online

  • relevancy the new black for online marketing

  • religion and online marketing the 21st century pulpit

  • restaurant website promotion how to boost your business using tested online marketing tactics

  • revealed the myth of making money through affiliate marketing

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  • review email marketing benchmark guide 2006

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  • rss a new face of online marketing

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  • rules of thumb for marketing to your past customers

  • sales and marketing terminology

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  • sam n ellas homestyle restaurant better known as effective use of humor in your marketing materials

  • satisfied employees a powerful marketing strategy

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  • schmidt and cutler articulate marketing voice for manufacturers

  • searching for free marketing tools you already own the best there is

  • search engine marketing are you accidentally hiding from potential customers

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  • search engine marketing john alexander interviews seo author susan oneil about the early days

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  • sex and the gods of internet marketing

  • shady marketing tactics what they will cost you and your business or learning to market responsibly

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  • skip christmas this year do give thanks marketing instead

  • small biz marketing stategy when to launch a new product

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  • small business marketing and advertising branding vs direct response

  • small business marketing are you using a net or a spear

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  • small business marketing secret 1 the most important word in advertising

  • small business marketing secret 2 marketing is like fishing you need a hook

  • small business marketing secret 3 what you should have learned in science class

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  • small business marketing secret 6 a bucket of hot dogs and a squirt of word of mouth advertising

  • small business marketing series choosing a niche market

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  • ten tall tales of traditional marketing 1

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  • the 10 commandments of guerrilla marketing design

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  • the 3 ps of internet marketing

  • the 4 active marketing ingredients that could make or break you

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