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9 Tips for Great Design of Your Marketing Materials
1) Don’t just hire a good designer. Hire someone who has had plenty of experience designing business collateral. Your designer needs to ask you the right questions about the project. And he/ she needs to be able to turn the design round ...
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing And The Psychology Of Selling - Part 1
In the following 'special report,' I will reveal some very powerful marketing strategies and psychological motivators that can easily help you make more profits from your business, no matter what business you're in. Be sure to read it thoroughly,...
Marketing vs Selling - Why There's A Difference
Marketing is something that we do to let people know what products we have to offer. Selling is something that we do to show people that the products we have to offer are of value to them. In the high tech world of today, much of what we...
The Tao of Web Marketing
A few months ago I was watching a stream meandering back and forth across a flat plain in a high mountain valley. The stream reached it's destination - a small lake - but only after dozens of loops and curves. It occurred to me that Water and clever...
Why People Buy: The Psychology Of Sales And Marketing
Did you know that when people make a purchase, they generally buy with their emotions and then justify their decision with logic later on? What? You didn't know that? If you truly want to succeed in business, you need to learn and understand how...
 
Marketing vs. Business Brochures

Brochures can either be used as marketing or business brochures. How does the two differ from each other? Well, a marketing brochure is utilized to sell the products or services of a business to target clients. A business brochure, on the other hand, is used to give your new or target clients an overview about the main purposes of your business. The latter can be considered as your client’s initial communication with your company so it is important to make it a really good one – something that motivates your readers to know your business more deeply.

Business brochures must contain pictures to make it more appealing and add more spice of life. I must say that photos are an important element of an effective brochure. Color pictures are an additional advantage to your business since color draws immediate attention from your target audience. However, during the design process, it is important to be very careful in choosing the size of your photos or graphics to avoid overcrowding in your brochures.

In addition, a business brochure must explain your business vision, mission and objectives clearly. Obviously, this is important for your readers to automatically understand your company goals even at the first reading of your brochure. Remember that your aim here is to inform them about the nature of your business. It is therefore essential to make all information


in your brochure as meaningful as possible to make them want to hear more about you after reading your brochure.

As a representation of your products and services, your marketing brochures must be artistic, attractive and fun to read. If you have this kind of brochure, you will always make a first impression that your company is certainly a good one and will motivate readers to pick up your brochure and read it. Take note that even through a single glance in your brochure, it will make your readers decide if they’re going to take time to read it or not.

Furthermore, it is necessary for your marketing brochure to have a distinct theme that describes why the products and services that your offer are far better than your competitors. It is also important that your them itself is unique and can be easily remembered. When it comes to the design of your marketing brochure, you have to pick an appealing cover because as we all know, it’s the one that will make the first impressions for your business. You also have to make use of quality paper which can certainly add more impact to your promotional materials.

About the Author

This article was created for the sole purpose of propagating information that may be related to 4 Color Brochures Printing and other industries to which it may be of interest.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
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Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
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Marketing Magazine - Marketing News - Brand Republic.
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Offers a Canadian source of news and articles on marketing, advertising and media.
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Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
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Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
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The Chartered Institute of Marketing
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www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
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Business marketing - Read everything your need to know about small business marketing.
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