|
|
Five Marketing Nightmares and How to Prevent Them
Five Marketing Nightmares and How to Prevent Them by Susan Friedmann The success or failure of your trade show rests heavily on how well you market your event. Marketing, when done right, can project a positive image of your event, entice...
In Marketing You Need To Focus On The Benefits
In this marketing article I discuss the most important element
of marketing - turning features into powerful benefits. If you
want to increase sales, you must focus on the benefits of your
product or service, not the features.
So what is a...
Is your marketing strategy working - tell-tail signs to consider.
Many companies are struggling these days. The economy is tough, global competition is a fact, and technology tends to obsolete products in months, sometimes in weeks. Your marketing strategy is more important today than ever. Making it work and...
Marketing's Magic Bullet
Hundreds of "consultants" make millions of dollars each year teaching seminars and boot camps, and selling newsletters about marketing's magic bullet - that one simple thing you can do to fill up your register with virtually no effort on your part. ...
Postcard Marketing – Low Cost Visibility
You need to be visible to attract customers, right? But how do you get that visibility when you’re short on cash? Here’s an idea that’s worked for many businesses. It’s postcard marketing, and it’s very affordable.
You can design your own...
|
|
|
|
|
|
|
|
Marketing vs. Business Brochures
Brochures can either be used as marketing or business brochures. How does the two differ from each other? Well, a marketing brochure is utilized to sell the products or services of a business to target clients. A business brochure, on the other hand, is used to give your new or target clients an overview about the main purposes of your business. The latter can be considered as your client’s initial communication with your company so it is important to make it a really good one – something that motivates your readers to know your business more deeply.
Business brochures must contain pictures to make it more appealing and add more spice of life. I must say that photos are an important element of an effective brochure. Color pictures are an additional advantage to your business since color draws immediate attention from your target audience. However, during the design process, it is important to be very careful in choosing the size of your photos or graphics to avoid overcrowding in your brochures.
In addition, a business brochure must explain your business vision, mission and objectives clearly. Obviously, this is important for your readers to automatically understand your company goals even at the first reading of your brochure. Remember that your aim here is to inform them about the nature of your business. It is therefore essential to make all information
in your brochure as meaningful as possible to make them want to hear more about you after reading your brochure.
As a representation of your products and services, your marketing brochures must be artistic, attractive and fun to read. If you have this kind of brochure, you will always make a first impression that your company is certainly a good one and will motivate readers to pick up your brochure and read it. Take note that even through a single glance in your brochure, it will make your readers decide if they’re going to take time to read it or not.
Furthermore, it is necessary for your marketing brochure to have a distinct theme that describes why the products and services that your offer are far better than your competitors. It is also important that your them itself is unique and can be easily remembered. When it comes to the design of your marketing brochure, you have to pick an appealing cover because as we all know, it’s the one that will make the first impressions for your business. You also have to make use of quality paper which can certainly add more impact to your promotional materials.
About the Author
This article was created for the sole purpose of propagating information that may be related to 4 Color Brochures Printing and other industries to which it may be of interest.
|
|
|
|
|
KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
  |
Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
  |
Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
marketing.about.com |
  |
Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
www.marketing.org |
  |
Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
  |
Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
  |
Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
  |
Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
  |
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
  |
Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
  |
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
  |
The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
  |
Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
  |
Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
  |
Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
  |
Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
  |
All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
  |
Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
  |
ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
  |
Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
  |
|