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Determining Marketing Effectiveness Even If You Didn't Track
What if you've done a variety of marketing activities over the past year, but you did not establish any way to track the response? Now you don’t know what worked and what didn’t. Is there anything you can do now before you continue with your...
For Financial Planners, Marketing and Publicity Is About You
For financial planners, getting publicity, in the end, isn’t about having contacts in the media. Or about writing a great press release. In the end, it’s about one thing: it’s about you. You, and the knowledge and expertise you share every day...
Peer-to-Peer Marketing
Why are Napster, Gnutella and similar sharing programs so loved? For the same reason that Microsoft is so hated. Microsoft, though dealing with the most advanced technology, is imbued with the old Superior-to-Inferior philosophy, a philosophy ...
The Seven Traits Needed To Become A Leader In Network Marketing
Do you ever wonder what character traits are needed to become a successful leader in network marketing. Network marketing is a very hard business to do it is not a get rich vehicle. This industry needs a certain type of person to be successful....
The Slow Death of Mass Marketing
Need proof that mass marketing is dying a slow death? Look no further than the iPod, Tivo, Do-not-call lists, spam filters, pop-up blockers, RSS (real simple syndication). Demand for all these things will continue to grow because they give consumers...
 
Marketing With Assessments

How to Use Assessments to Attract New Clients and Increase the Size of Your Opt-In E-mail List

Assessments are challenging traditional website registration incentives, such as e-books,special reports, and tip sheets.

Why assessments?

Assessments are questionnaires visitors fill out on your website. Instead of immediately providing scores on your site, however, autoresponders deliver scores by return e-mail. Assessments are easier to create than e-books and reports. More important, you'll learn
more about who's signing up for your incentive than just their e-mail address. This permits you to profile specific prospects, so you can fine-tune your follow-up to their specific needs.

What you can learn?

You can create assessments to learn whatever you want to know, at any point in a prospect's relationship with you:

• Frustrations and goals. What problems are keeping your prospects up at night? What are their most important goals?
• Knowledge and experience. Find out how much prospects already know, and other solutions they may have tried.
• Teleseminar content. Find out which topics are important to your market.
• Compatibility. Assessments help you avoid potentially problem clients.
• Progress and satisfaction. Use assessments to measure progress and satisfaction after teleseminars, coaching sessions, or purchasing an e-book.
• Concerns and objections. What's keeping your market from buying? Objections are often the result of miscommunication or insufficient communication. Assessments help you clarify misunderstandings and create clearer marketing messages in the future.

How are assessments created?

The best way is to use the tools at web sites like www.assessmentgenerator.com, that specialize in them.
Assessment Generator, for example, offers numerous resources to help you choose the right type of assessments and ask the right questions. Plus, you can sign-up for a 30-day free trial. Sign up!

Where do assessments appear?

Assessments appear as links on your website. In addition, remote hosting permits you to offer assessments accessed by links in e-mails and


your e-books.

How are assessments scored?

Scoring is automatic, and results are delivered via autoresponder, along with a scorecard PDF, or any other file. You also receive a copy of the e-mail.

Creating your first assessment

Follow these three simple steps:

Step 1: Choose a format
The first two options score themselves:
• 1-5 scale. Use this format to ask website visitors to rate their levels of agreement or disagreement with statements.
• Checkbox. Checkboxes permit visitors to select from the options provided.
• Narrative. You can also invite visitors to respond in their own words, providing as much information as desired.
• True or false. This is an easy to find out how much site visitors already know.
• Multiple choice. These help identify goals, objections, obstacles, or desired features.
• Mixed. You can also combine formats.

Step 2: Create the questions

Base your questions your marketing goals. Start by listing the desired end result-the information you want to obtain or points you want to emphasize. Create and fine-tune questions offline, using a word processor. Then, copy and paste your questions into the forms located at www.assessmentgenerator.com.

Step 3: Add to your web site

After creating, simply copy the html code the Assessment Generator provides you and paste it into your web site.

Tips and follow-up

• Never immediately deliver scores on your web site. This destroys your chance to obtain your prospect's e-mail address.
• Always save your assessments as you prepare them, so you can modify and re-post them as you fine-tune them.
• Send personal assessment comments, or offer brief telephone consultations, to prospects who best fit your client profile.
• Consider offering an appropriate mini-course to prospects taking assessments.




About the Author


Roger C. Parker knows the secrets to promoting your business one page at a time. Find out the simple way to keep in constant touch with your customers, while saving you time and money. Visit www.OnePageNewsletters.com for your three free reports.

 

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Employment site for marketing and sales professionals.
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The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
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See all blog posts tagged with marketing on Technorati.
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Marketing knowhow from professionals. Newsletter, articles and how-to's.
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