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Better Marketing Through Modern Mind-Control
There are two kinds of marketing: Direct Marketing and Brand Marketing. Direct marketing targets wallets. Branding is about hearts and minds. DIFFERENT BY DESIGN Ads designed for branding are cool. They don't plead and beg and cajole, they...
Guerrilla Marketing and How It Can Work for You
Guerrilla Marketing and How It Can Work for You When most people think of marketing, they think of advertising. But marketing is much broader than that. Marketing is everything it takes to get your product or service into the hands of buyersfrom...
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing & The Psychology Of Selling The Final Part
Additional Lessons from Popcorn Marketing
I'm assuming that the movie theatres have tested their price point and figured out what the highest price is that they can charge and get away with - the highest price the market will be willing to pay....
SIX Golden rules of Pay per click marketing campaign.
What are pay per click engines?
Pay per click engines as the name suggests, webmasters have to pay a fee for each click coming from search engine results. Depending on how much the person bids for a keyword over his competitor his website...
The 7 Deadly Sins Of Marketing - #2: Anger
Here is the second in our series of articles on the well known seven deadly sins and how they apply to marketing. The second deadly sin we will cover here is Anger.
Now how could anger possibly have anything to do with marketing. Believe it or...
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Marketing With Assessments
How to Use Assessments to Attract New Clients and Increase the Size of Your Opt-In E-mail List
Assessments are challenging traditional website registration incentives, such as e-books,special reports, and tip sheets.
Why assessments?
Assessments are questionnaires visitors fill out on your website. Instead of immediately providing scores on your site, however, autoresponders deliver scores by return e-mail. Assessments are easier to create than e-books and reports. More important, you'll learn more about who's signing up for your incentive than just their e-mail address. This permits you to profile specific prospects, so you can fine-tune your follow-up to their specific needs.
What you can learn?
You can create assessments to learn whatever you want to know, at any point in a prospect's relationship with you:
Frustrations and goals. What problems are keeping your prospects up at night? What are their most important goals? Knowledge and experience. Find out how much prospects already know, and other solutions they may have tried. Teleseminar content. Find out which topics are important to your market. Compatibility. Assessments help you avoid potentially problem clients. Progress and satisfaction. Use assessments to measure progress and satisfaction after teleseminars, coaching sessions, or purchasing an e-book. Concerns and objections. What's keeping your market from buying? Objections are often the result of miscommunication or insufficient communication. Assessments help you clarify misunderstandings and create clearer marketing messages in the future.
How are assessments created?
The best way is to use the tools at web sites like www.assessmentgenerator.com, that specialize in them. Assessment Generator, for example, offers numerous resources to help you choose the right type of assessments and ask the right questions. Plus, you can sign-up for a 30-day free trial. Sign up!
Where do assessments appear?
Assessments appear as links on your website. In addition, remote hosting permits you to offer assessments accessed by links in e-mails and
your e-books.
How are assessments scored?
Scoring is automatic, and results are delivered via autoresponder, along with a scorecard PDF, or any other file. You also receive a copy of the e-mail.
Creating your first assessment
Follow these three simple steps:
Step 1: Choose a format The first two options score themselves: 1-5 scale. Use this format to ask website visitors to rate their levels of agreement or disagreement with statements. Checkbox. Checkboxes permit visitors to select from the options provided. Narrative. You can also invite visitors to respond in their own words, providing as much information as desired. True or false. This is an easy to find out how much site visitors already know. Multiple choice. These help identify goals, objections, obstacles, or desired features. Mixed. You can also combine formats.
Step 2: Create the questions
Base your questions your marketing goals. Start by listing the desired end result-the information you want to obtain or points you want to emphasize. Create and fine-tune questions offline, using a word processor. Then, copy and paste your questions into the forms located at www.assessmentgenerator.com.
Step 3: Add to your web site
After creating, simply copy the html code the Assessment Generator provides you and paste it into your web site.
Tips and follow-up
Never immediately deliver scores on your web site. This destroys your chance to obtain your prospect's e-mail address. Always save your assessments as you prepare them, so you can modify and re-post them as you fine-tune them. Send personal assessment comments, or offer brief telephone consultations, to prospects who best fit your client profile. Consider offering an appropriate mini-course to prospects taking assessments.
About the Author
Roger C. Parker knows the secrets to promoting your business one page at a time. Find out the simple way to keep in constant touch with your customers, while saving you time and money. Visit www.OnePageNewsletters.com for your three free reports.
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
marketing.about.com |
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Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
www.marketing.org |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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