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Building Affiliate Marketing Websites The Easy Way
There are some myths in affiliate marketing, which attract a lot
of people to it believing they are true. First is they think
managing an online business is easy and second, they think that
one can make a fortune through online marketing in an...
Generating Buzz: The Benefits Of Public Relations Marketing
Public Relations Marketing Overview
The key to the success of any business lies in having a plan for
effective public relations marketing in place. Whether a
business is centered around real estate, product sales, service
providing or...
LESSONS TO LEARN FROM MULTI-LEVEL MARKETING
Most people have thought, at one time or another, about starting their own business, and the advent of e-commerce has made it easier than ever before to turn these dreams into reality. Many people, however, are skeptical when they hear terms like...
Money Making Real Estate Marketing Ideas
Real estate marketing is a lot simpler than most Realtors make it out to be. Some equate expensive products and services with quality. However, effective real estate marketing does not have to be expensive, complicated, or sophisticated....
The Second Law of Gravitational Marketing for Small Businesses: People Who Perceive You As An Expert Are Twice As Likely To Buy
You have a bad reputation!
And it's not necessarily your fault. There were (and still are) some bad seeds that have spoiled it for the bunch. But you have to deal with it.
You can't turn your back and ignore it. You must face it head on,...
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More Marketing Dope
Direct marketing can make you very successful, but you’ve got to understand the basics. Here are some more gems of the industry that can take you from being a diamond in the rough to the luminous bling-bling.
When advertising your product or service, honesty is not only the legal and ethical path, but also the path to the highest amount of repeat business.
Many times companies fall into the trap of trying to "lure" customers in to their store. They make claims that are technically true but are worded in a way that make them sound better than they actually are. The company may not be consciously trying to deceive their customer, but none the less if exactly what is advertised is not delivered the customer will feel deceived. This customer is not likely to do business with this company no matter what their advertising offers in the future. List the benefits of your product factually and deliver what is promised and your customers will keep coming back.
When advertising, it is best to outline the benefits of your product or service. Simply naming the features that it has may not show what it can actually do for your customer.
Example: A car company releases a new model of car that features "new indestructible porcelain brakes". This fact is touted in all of their commercials but the cars aren’t flying off the lot. It is very likely that the customers in their target market, mostly families that are concerned about safety, have no idea what difference these brakes make in the performance of the vehicle. If they had instead advertised the benefit that the car is "equipped with brakes that can stop your car three times faster" it would have given the customer a compelling reason to be interested.
Think about what the benefit of your product or service is and focus on that. If you are a computer maintenance company your product may be "server management and database maintenance" but you will be better off
saying that you can help "increase office productivity by allowing easier access to client files". Many times your customers don’t understand your business. That is why they have to hire you. Make sure to explain to them not only what you do, but how it can help them.
When a customer gives you their email address you have one more way to get your message to them.
One of the best ways to supplement Direct Mail Marketing is Direct Email Marketing. However, unlike direct mail marketing, unsolicited email marketing is illegal. You can’t just go out and buy a list of email addresses and start sending to them. There is one way to purchase lists for emailing called "opt in" lists but this method is not recommended because the rate of people on the list that actually "opt in" to receiving your promo is very low. This is why you should always collect customers’ email addresses as you are getting their physical addresses.
Also be sure not to slam your customers with too much email promotion. I recommend not sending more than one email per week to each client. Not only will this keep you from angering your customers, it will also keep up the interest level and keep your emails from getting deleted before they are even opened.
If your company is planning on emailing specials or a Monthly Email Newsletter you will need to have this list for them to be effective. If you are not planning on contacting customers and prospects via email, you should be!
About the Author
Joy Gendusa founded PostcardMania in 1998; her only assets a computer and a phone. In 2004 the company did close to $9 million in sales and employs over 60 persons. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Now she’s sharing her marketing secrets to others. For more free marketing advice, visit her website at www.postcardmania.com.
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
marketing.about.com |
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Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
www.marketing.org |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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