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Do You Know The Common Direct Marketing Measurements
John Wanamaker, a 19th century entrepreneur, once famously made the statement, “I know that half of my advertising is wasted, I just don’t know which half.” Fortunately for today’s marketers, there are scientific ways to determine which half is...
Online Marketing: 10 Volcanic Ways To Erupt Your Website Sales
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Strategies for Your Web Site Marketing Plan
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What Is Your Marketing Really Costing You
Small business owners are justifiably concerned about the expense of marketing their business. Many look at marketing as a line item in their budgets, and minimize marketing expenses in order to maximize profits. But to grow your business and be...
Your Marketing Mantra for 2003
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Online Marketing, Attracting The Right Kind of Attention



Attracting The Right Kind of Attention

By Barrett Niehus
http://www.freetrainer.com

If you have spent time on the internet trying to promote your web
site, you have realized that it takes a great deal of work to
maintain a constant level of traffic. From search engine submissions
to awards and affiliates, promoting your web site takes a significant
time investment. As a result you spend hours each day trying to get
your traffic numbers to climb. However, the question must be asked:
Does the increase in traffic result in a proportional increase in
sales? As many "Dot Coms" have seen in the past two years, traffic
does not necessarily equal profit. You must target your audience and
sell to the groups that are most likely to see value and purchase
your products.

Unless your product is needed, purchased and used by every man, woman
and child on the planet, you must determine exactly who your
customers are. With a bit of research you should be able to
accurately define the age bracket, socio-economic status, gender,
race, and religion that typically purchase your products. Armed with
this information, you can double your sales without having to
increase the time you spend promoting your site. Instead of
sending out general announcements in chat rooms, or bulk emailing,
you can find ways to accurately target the people who will use your
products. With knowledge about the demographic group that you serve,
it should be easy to find associations, facilities, clubs and
businesses that also serve this group. Find these


groups, generate
relationships, and use their resources to boost your traffic.

By finding which related products and services your customers use,
you can generate relationships to leverage these demands. If your
demographic is generally buys a specific product that is
complimentary to yours, you may consider approaching the manufacturer
of that product for some cooperative advertising. If your customers
generally require a specific certification or type of training, you
may approach the education institutions for cooperative
advertising. You may also consider renting member contact
information from these groups. Once again, by generating a
relationship with the groups that have direct access to your
customers, you can increase your sales without having to spend more
time online.

Regardless of the way that you promote your site it will take a
commitment of time to make it profitable. It will take an effort
both in and out of cyberspace. However, by directly targeting your
customers, you will be able to create income and profit without
spending a fortune attracting traffic. Target the people that buy
your product. Focus your resources on these people, and stop wasting
time trying to get everyone on the planet to view your website.
Financial success comes from marketing to people who will purchase
your product.

-----------------
IP Ware, http://www.freetrainer.com Create Continual Income Streams From Real Estate

About the Author

IP Ware, http://www.freetrainer.com Create Continual Income Streams From Real Estate

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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