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In Marketing You Need To Focus On The Benefits
In this marketing article I discuss the most important element
of marketing - turning features into powerful benefits. If you
want to increase sales, you must focus on the benefits of your
product or service, not the features.
So what is a...
Is Your Marketing Plan Ready for an Update?
With summer vacations over and schools back in session, marketing plan "season" is fast approaching. This is a time when you reflect on the effectiveness of your business marketing programs. You will be planning to improve performance of some...
Online Marketing: Five Fun Ideas that Increase Traffic
1. Using Hidden Links to increase subscribers or for a contest. Place a not so easy to find link in your copy and then ask people to find it. Give them a prize or freebie for finding it. Or you can give them the ebook after they find the link and...
Smart Marketing
Smart Marketing Copyright 2003 Bob Leduc Are you attracting a large number of prospective customers at the lowest possible cost ...and converting the maximum number of them into paying customers? It's not very difficult if you follow these 3...
The Most Powerful Marketing Weapon Ever Invented
It was probably first discovered out there in the caves or wherever else the history of mankind begun. And yet this weapon has been used so sparingly over the centuries. It is so powerful that those surprisingly few who have stumbled on to it...
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Online Marketing, Attracting The Right Kind of Attention
Attracting The Right Kind of Attention
By Barrett Niehus http://www.freetrainer.com
If you have spent time on the internet trying to promote your web site, you have realized that it takes a great deal of work to maintain a constant level of traffic. From search engine submissions to awards and affiliates, promoting your web site takes a significant time investment. As a result you spend hours each day trying to get your traffic numbers to climb. However, the question must be asked: Does the increase in traffic result in a proportional increase in sales? As many "Dot Coms" have seen in the past two years, traffic does not necessarily equal profit. You must target your audience and sell to the groups that are most likely to see value and purchase your products.
Unless your product is needed, purchased and used by every man, woman and child on the planet, you must determine exactly who your customers are. With a bit of research you should be able to accurately define the age bracket, socio-economic status, gender, race, and religion that typically purchase your products. Armed with this information, you can double your sales without having to increase the time you spend promoting your site. Instead of sending out general announcements in chat rooms, or bulk emailing, you can find ways to accurately target the people who will use your products. With knowledge about the demographic group that you serve, it should be easy to find associations, facilities, clubs and businesses that also serve this group. Find these
groups, generate relationships, and use their resources to boost your traffic.
By finding which related products and services your customers use, you can generate relationships to leverage these demands. If your demographic is generally buys a specific product that is complimentary to yours, you may consider approaching the manufacturer of that product for some cooperative advertising. If your customers generally require a specific certification or type of training, you may approach the education institutions for cooperative advertising. You may also consider renting member contact information from these groups. Once again, by generating a relationship with the groups that have direct access to your customers, you can increase your sales without having to spend more time online.
Regardless of the way that you promote your site it will take a commitment of time to make it profitable. It will take an effort both in and out of cyberspace. However, by directly targeting your customers, you will be able to create income and profit without spending a fortune attracting traffic. Target the people that buy your product. Focus your resources on these people, and stop wasting time trying to get everyone on the planet to view your website. Financial success comes from marketing to people who will purchase your product.
----------------- IP Ware, http://www.freetrainer.com Create Continual Income Streams From Real Estate
About the Author
IP Ware, http://www.freetrainer.com Create Continual Income Streams From Real Estate
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KnowThis: For Marketing, Market Research, Internet Marketing ... |
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ... |
www.knowthis.com |
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Marketing - Wikipedia, the free encyclopedia |
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ... |
en.wikipedia.org |
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Marketing - Marketing Strategy - Marketing Plan - Marketing ... |
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ... |
marketing.about.com |
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Marketing.org - Home of the Business Marketing Association |
Serves the professional, educational and career development needs of business-to-business marketers. |
www.marketing.org |
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Welcome - American Marketing Association - www.marketingpower.com |
Dedicated to serving the educational and professional needs of marketing executives. |
www.marketingpower.com |
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Advertising, Marketing, Media and PR News - Brand Republic |
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ... |
www.brandrepublic.com |
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Marketing Magazine - Marketing News - Brand Republic |
Marketing Magazine - Marketing News - Brand Republic. |
www.brandrepublic.com |
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Marketing (Canada) |
Offers a Canadian source of news and articles on marketing, advertising and media. |
www.marketingmag.ca |
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice. |
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers. |
www.bidvertiser.com |
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Online Behavioral Contextual Advertising and Marketing. |
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV. |
www.clicksor.com |
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com |
Employment site for marketing and sales professionals. |
www.marketingjobs.com |
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The Chartered Institute of Marketing |
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ... |
www.cim.co.uk |
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Marketing: See what people are saying right now on Technorati |
See all blog posts tagged with marketing on Technorati. |
www.technorati.com |
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Marketing Profs - Marketing Concepts and Strategies: Expert ... |
Marketing knowhow from professionals. Newsletter, articles and how-to's. |
www.marketingprofs.com |
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Guerrilla Marketing Online - The Official Site |
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds. |
www.gmarketing.com |
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Business Marketing - Small Business Marketing |
Business marketing - Read everything your need to know about small business marketing. |
www.entrepreneur.com |
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All About Marketing |
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ... |
www.managementhelp.org |
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Pages tagged with "marketing" on del.icio.us |
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ... |
del.icio.us |
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ClickZ Internet Marketing Solutions for Marketers |
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing. |
www.clickz.com |
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Direct Marketing Association: Telephone, Mail & Internet Marketing |
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ... |
www.the-dma.org |
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