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Getting instant traffic to any website - from marketing to nursing to pink elephants it really can be done
Many webmasters will be driven to despair with the mass of information surrounding the area of SEO [ search engine optimization ]. We all read the latest articles and information and it seems that the best methods seem to be out of date within...
Is Database Marketing A Good Thing?
Database marketing is an important field. It allows a business to take advantage of names of individuals who may be interested in their products. These databases of people are often some of the best potential customers out there because they have...
Real Estate Marketing -- How to Use the Media to Your Advantage
Public Relations is often the forgotten tool of real estate marketing. Unfortunate, because with an effective PR program, real estate agents can generate more exposure than with traditional advertising, and for a fraction of the cost. Even...
Real Estate Marketing Online -- Search Engine Tips for Agents
Spend some time in a real estate marketing forum online, and you'll soon discover that search engines top the list of hot topics. Every agent wants his or her website to rank high in the search engines, and rightfully so. But with so much...
The Tao of Web Marketing
A few months ago I was watching a stream meandering back and forth across a flat plain in a high mountain valley. The stream reached it's destination - a small lake - but only after dozens of loops and curves. It occurred to me that Water and clever...
 
Smart Marketing

Smart Marketing
Copyright 2003 Bob Leduc

Are you attracting a large number of prospective customers
at the lowest possible cost ...and converting the maximum
number of them into paying customers? It's not very
difficult if you follow these 3 simple steps.

Step 1: Control Your Advertising Expense

Look for ways to keep your sales volume growing without
increasing your advertising expense. For example:

* Negotiate Price With Advertisers

Many advertisers are willing to negotiate a special
discount to keep your business - or to get it away from
their competitors. Take the initiative when you're placing
an ad. Ask for a discount ...or a bigger discount than the
one already offered.

* Trim Your Ads

Reduce the size of your ads so you can run more ads without
increasing your total cost. Don't be surprised if some of
your short ads generate a bigger response than your long
ads. The most effective ad I ever used had only 11 words.

Step 2: Generate Some Unpaid Publicity

Publicity is what you get when someone else promotes (or
you get them to promote) your business. It establishes more
credibility with prospective customers than advertising
...and it generates sales at a much lower cost.

Start a publicity program for your business - or expand the
one you already have. Here are 3 simple ways you can use
publicity to generate business:

(1) Find something newsworthy about your business. Write
about it in a news release and distribute it to publishers.

(2) Contact non-competing businesses serving customers in
your market. Offer to publicize their products or services
to your customers in exchange for their publicizing your
services to their customers.

(3) Write a short "how to" article to help customers in
your targeted market. Promote a product or service related
to the topic of the article in a short byline at the end.
Distribute your article to ezine publishers, web sites and
trade magazines serving your targeted market. Give them
permission to publish it at no cost.

Caution: Don't expect unpaid publicity to replace the
results you get with advertising. Use it to supplement your
advertising. You control where and when your advertising



appears. You cannot control where or when you get publicity
...or if you get any at all.

Step 3: Improve Your Selling Propositions

Most prospects who take the time to consider your product
or service would like to buy from you. But they decided
that other things they want are either more important or
more urgent.

You can capture many of these sales by dramatically
improving your offer. Create a "good deal" that's so
enticing it becomes their first choice.

You don't have to reduce your price to improve your offer.
Instead, simply load your offer with bonuses. Make sure
your bonuses have a high perceived value to your customers
...even if they cost you little or nothing.

Always include an expiration date for your offer. Give
prospects the choice to either accept your proposition
within a short time or forfeit it. This will motivate many
prospects to delay some other purchase so they can buy your
product or service now.

Tip: To create an absolutely irresistible offer - include a
special discount price AND a set of valuable bonuses in
your offer.

Controlling your advertising expense and getting unpaid
publicity will attract potential customers at the lowest
cost. Improving your selling propositions will convert the
maximum number of those prospects into paying customers.
Together, these 3 steps are what I call "smart marketing".

Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards and several other publications to help
small businesses grow and prosper. For more information:
Email: BobLeduc@aol.com Subject: "Postcards"
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

About the Author

Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards and several other publications to help
small businesses grow and prosper. For more information:
Email: BobLeduc@aol.com Subject: "Postcards"
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
KnowThis.com offers a wealth of information, forums, and resources for professionals, academics and students in traditional and internet marketing, ...
www.knowthis.com
 
Marketing - Wikipedia, the free encyclopedia
Marketers depend on marketing research, both formal and informal, ... The next big thing is a concept in marketing that refers to a product or idea that ...
en.wikipedia.org
 
Marketing - Marketing Strategy - Marketing Plan - Marketing ...
Learn about marketing careers, the stages of developing a marketing plan, how to begin marketing research, create a marketing strategy, and how to market ...
marketing.about.com
 
Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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