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Don’t Let Legitimate Email Marketing Campaigns Suffer A Junk Mail Fate
Volume-based filtering may be pre-sorting your marketing messages to the bulk folder or worse. You’ve got a great product, fantastic customer service, and a loyal base of customers that opt-in to your email list. They’re interested in...
Smart Marketing
Smart Marketing Copyright 2003 Bob Leduc Are you attracting a large number of prospective customers at the lowest possible cost ...and converting the maximum number of them into paying customers? It's not very difficult if you follow these 3...
The 7 Habits of a Successful Web-Marketing Plan
The 7 Habits of a Successful Web-Marketing Plan What is web-marketing? Why does your business need it? The best web site and the best web-marketing strategy will not reap the highest possible results, if they are not tightly integrated. Not...
The Seven Traits Needed To Become A Leader In Network Marketing
Do you ever wonder what character traits are needed to become a successful leader in network marketing. Network marketing is a very hard business to do it is not a get rich vehicle. This industry needs a certain type of person to be successful....
Your Marketing Mantra for 2003
There's a 15-word marketing mantra that's covered in Marketing 101, that you need to know. It's: By the time you're sick of it, the public is just beginning to get it. HOW THIS WORKS I was in marketing for years before becoming a coach, and went...
 
Permission Marketing With Tip Sheets

Permission Marketing with Tip Sheets

Use tip sheets to encourage clients and prospects to sign up for your e-mail
Newsletter. Permission Marketing, a marketing concept popularized by Seth Godin, is based on obtaining your client’s, prospect’s, and web site visitor’s permission to communicate with them via e-mail.

Often, the hardest part of a Permission Marketing program is developing an incentive to persuade clients, prospects, and web site visitors to send you their e-mail address and permission for you to send them your e-mail newsletter.
That’s where tip sheets come in! Tip sheets are short, formatted, documents that contain non-selling information your market will find useful. Clients and prospects appreciate tip sheets because they contain helpful information that helps them save time and avoid mistakes.

Advantages

Tip sheets are easy to prepare and can be distributed for free as electronic files. You don’t need many words, and you don’t need fancy graphics to communicate a credible, competent, professional image. Clients and prospects like tip sheets because they contain helpful information presented in a short, concise, easy-to-read format which saves them time.

Steps to success

1.Create your tip sheet. Choose a topic that either helps your market achieve a goal— save time or money, increase sales, win a race, etc.— or avoid making a mistake, like a bad buying decision. Ideas include: frequently made mistakes, questions to ask when buying, trends, symptoms, installation tips, usability techniques, shortcuts, and workarounds.

Support each point with one or two short, concisely edited, paragraphs. Write as you speak, in a conversational tone. Format your tip sheet using subheads set in a typeface that forms a strong contrast with adjacent body copy. Add extra space between lines, and above subheads, to enhance the


professional image your tip sheet projects.

2.Promote your tip sheet. Promote your tip sheet everywhere: on your business cards, in your e-mail signature, in your ads, article bylines, and search engine advertising. Mention your tip sheet when speaking or attending networking events. Always describe how to obtain your tip sheet by visiting your web site.

Use tip sheets and print-on demand postcards to convert postal mailing addresses to e-mail addresses. Tip sheets promoted with postcards can efficiently reactivate previous clients and reach out to prospects who have not yet given you permission to contact them via e-mail. Using postcards to promote tip sheets avoids the many problems associated with unsolicited e-mail, i.e. spam.

3.Sign-up. Make it easy for web site visitors to locate your tip sheet. Your tip sheet and newsletter sign-up offer should be prominently placed at the top of your home page. Describe the benefits your newsletter offers subscribers and stress your privacy policy.

Set up your web site so autoresponders will deliver your tip sheet, add the recipient’s name to your newsletter mailing list, and inform you of the new contact.

4.Track your results. Experiment with additional tip sheet topics. Use different e-mail addresses or web site landing pages to determine which topics and media generates the best results.

5.Expand. If desired, you can use tip sheets as the basis for in-depth treatments of each topic. You can expand tip sheet topics into newsletters, special reports, e-books, presentations, speeches, teleconferences, and audio recordings.


About the Author

Roger C. Parker knows the secrets to promoting your business one page at a time. Find out the simple way to keep in constant touch with your customers, while saving you time and money. Visit www.OnePageNewsletters.com for your three free reports.

 

KnowThis: For Marketing, Market Research, Internet Marketing ...
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Marketing.org - Home of the Business Marketing Association
Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
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Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
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Marketing Magazine - Marketing News - Brand Republic.
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Offers a Canadian source of news and articles on marketing, advertising and media.
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BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
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Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
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The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
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USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
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