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Informative Articles

Five Myths of Internet Marketing for Independent Professionals
There's more marketing hype published on the Internet in one day than P.T. Barnum generated in his lifetime. Like a worm swallowing its tail, the Internet marketing beast feeds mostly on itself. The vast majority of what appears on the Internet...
Marketing Yourself Online: Freelancing 101
Before the widespread use of the Internet, working for yourself was a much tougher undertaking than it is today. With over 13 million people claiming the status of "self employed," sites have sprung up online to fill this niche and offer help...
Smart marketing secrets revealed!
Don’t you just hate junk mail that screams at you about supposed secrets to success that can be yours for a mere $9.95, $19.95, $99.95 or whatever? Well, here are some real “secrets” for you – and there’s no price tag attached. Ever wonder how...
Taking E-mail marketing to the next level
Many types of Internet advertising don't work as well as they once did. People have gotten used to banners and don't click on them. Some ezines have failed to keep their readers' interest and ads sometimes get less response. Search engines are...
The Online Marketing Formula!
The online marketing formula is not only one of an ever changing strategy but also a different style of business from main street. The atmosphere on main street is one of direct contact. One walks into a department store and has the experience of...
 
Postcard Direct Mail Marketing: 15 Ways To Grab Attention

If you use direct mail postcards to generate leads or sell a product or service, you need to create postcards that grab your prospect’s attention. The place to do that is Side A, the side that doesn’t have the stamp and address on it. Here are some creative ways to get the attention of your potential buyers, some of which have worked extremely for well for my clients.


  1. feature a wacky photograph

  2. use a photo of your product in an unusual setting

  3. make an outrageous (but true) claim

  4. state your unique selling promise in an intriguing way

  5. present your prospect's problem (the one that your product or service solves) in a compelling way



  6. ask a provocative question, and put the answer on Side B

  7. feature a short quiz that stimulates interest in what you are selling

  8. just be blunt and put your offer in big letters ("SAVE 20% ON YOUR ORDER!")

  9. quote someone famous saying something profound about your product or service

  10. quote someone famous saying something profound about your prospect's greatest problem (the one your product or service solves). Example: "I've been on a diet for 14 days and so far all that I've lost is 14 days."



  11. show a before and after photograph

  12. show a photo of your product in action

  13. feature a series of photos that demonstrate your product in action

  14. ask a question that includes a blank, like this ___________, which the reader fills in
  15. borrow credibility with a photo of a famous person using your product



  16. show a customer using


    your product in an unusual setting (a man sitting on a camel and talking on a cell phone, for example)

  17. show a photograph of the postcard sender, and include a personal message from that person, in quotes

  18. create a sense of immediacy by circling the date of your deadline for ordering on a calendar, and using that as your visual

  19. present your offer visually (if it's a discount, show the amount of money saved as a pile of dollar bills; if it is a cruise for two, show two people dining onboard)

  20. demonstrate that you understand your prospect's challenge by showing a photo of a prospect facing that challenge



  21. dramatize your product with a close up photo of an unusual part

  22. design your postcard to look like a high-end invitation

  23. ask a "true or false" question that is answered on the other side (eventually)

  24. make the postcard interactive by inviting the reader to fold it, hold it up to the light, bend it, or do something else with it that communicates your selling proposition in a compelling (and perhaps funny) way

  25. whatever you do, remember that the goal of Side A of your postcard is to grab attention long enough that you arouse curiosity and motivate your prospect to turn the card over and continue reading



About the Author

About the author
Alan Sharpe is a business-to-business direct mail copywriter who helps business owners and marketing managers generate leads, close sales and retain customers using creative direct mail marketing. Sign up for free weekly tips like this at

 

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