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Best Internet Marketing Solutions Without Overspending
The Internet has made this world an open enterprise. It has become important for companies to further expand their market and their consumer targets. Engaging to Internet Marketing maybe a risk for people who wish to be involved with this type of...
If Marketing is an Expense, Then You're Doing It Wrong
What do many companies do when sales are low? They cut costs, all costs, even marketing costs. They say, "Marketing is an expense. We're cutting expenses. Period." WHEN YOU THINK OF MARKETING AS AN EXPENSE In accounting, sure, marketing IS an...
Low-Cost Marketing With Business Postcards
Low-Cost Marketing With Business Postcards Copyright 2003 Bob Leduc Modern, low-cost business postcards can drive a high volume of traffic to your web site, generate a flood of new sales leads, or promote any other business activity you want....
“The 9 WORST Internet Marketing Mistakes
Have you ever wondered how can you possibly figure out how to market your Internet business when you’re bombarded with so much conflicting information? Lots of “how to” advice applies to many online businesses.
But avoiding common marketing...
Why should you care about Niche Marketing?
Why should you care about Niche Marketing? Every Web Guru recommends that you find your niche. All the Internet Marketing experts recommend that find a niche market to worth with. Why? What makes fining a niche so important? Everyone knows there...
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Postcard Direct Mail Marketing: 15 Ways To Grab Attention
If you use direct mail postcards to generate leads or sell a product or service, you need to create postcards that grab your prospect’s attention. The place to do that is Side A, the side that doesn’t have the stamp and address on it. Here are some creative ways to get the attention of your potential buyers, some of which have worked extremely for well for my clients.
- feature a wacky photograph
- use a photo of your product in an unusual setting
- make an outrageous (but true) claim
- state your unique selling promise in an intriguing way
- present your prospect's problem (the one that your product or service solves) in a compelling way
- ask a provocative question, and put the answer on Side B
- feature a short quiz that stimulates interest in what you are selling
- just be blunt and put your offer in big letters ("SAVE 20% ON YOUR ORDER!")
- quote someone famous saying something profound about your product or service
- quote someone famous saying something profound about your prospect's greatest problem (the one your product or service solves). Example: "I've been on a diet for 14 days and so far all that I've lost is 14 days."
- show a before and after photograph
- show a photo of your product in action
- feature a series of photos that demonstrate your product in action
- ask a question that includes a blank, like this ___________, which the reader fills in
- borrow credibility with a photo of a famous person using your product
- show a customer using
your product in an unusual setting (a man sitting on a camel and talking on a cell phone, for example)
- show a photograph of the postcard sender, and include a personal message from that person, in quotes
- create a sense of immediacy by circling the date of your deadline for ordering on a calendar, and using that as your visual
- present your offer visually (if it's a discount, show the amount of money saved as a pile of dollar bills; if it is a cruise for two, show two people dining onboard)
- demonstrate that you understand your prospect's challenge by showing a photo of a prospect facing that challenge
- dramatize your product with a close up photo of an unusual part
- design your postcard to look like a high-end invitation
- ask a "true or false" question that is answered on the other side (eventually)
- make the postcard interactive by inviting the reader to fold it, hold it up to the light, bend it, or do something else with it that communicates your selling proposition in a compelling (and perhaps funny) way
- whatever you do, remember that the goal of Side A of your postcard is to grab attention long enough that you arouse curiosity and motivate your prospect to turn the card over and continue reading
About the Author
About the author
Alan Sharpe is a business-to-business direct mail copywriter who helps business owners and marketing managers generate leads, close sales and retain customers using creative direct mail marketing. Sign up for free weekly tips like this at
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