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Sam, My Border Collie's Internet Marketing Advice! No 5

Sam, My Border Collie's Internet Marketing Advice!
No: 5

You have permission to publish this article
electronically or in print, FREE of charge,
as long as the bylines are included and you
only mail to a 100% opt-in list.

Sam (that's my 12 year old Border Collie) and I were
walking again through the Bush (Australian countryside).
Sam as usual was ranging out from me checking for the
Eucalyptus trees that needed his marketing skills.

When we reached our usual rock beside the fallen log,
I said to Sam, Look mate I'd really like to thank you
for your advice last week. Starting a contest in my
e-zine has turned into a bonus of information that I
couldn't have anticipated.

"O.K." said Sam, "Just exactly what did you learn?"

Well, for a start I had some really great talks with
subscribers from all over the world. They were people
who had subscribed and placed their FREE ads regularly.
Other than that, we'd actually never even exchanged
a single thought between each other.

"Hmmm, I know what you mean" said Sam. "I met quite a
few when I chose the winners to your contest. Hey! I
really liked that subscriber with the two Bulldogs and
the Cats".

Yes, I agree Sam, I think we're lucky to have met these
people who are actually reading the e-zine. But Sam,
I found out a few things from the contest that worried
me.

" I thought you would, it's all part of the learning
process" retorted Sam.

Yes, well when you consider the total numbers that
actually subscribe and place their FREE weekly ads
compared to the number that actually participated in
the contest. I've got a dreadful feeling that a lot of
people just don't look at the e-zine at all.

"So what are you going to do to remedy that?" asked Sam.

Well what can I do, I mean what more can I do? I'm
'Fair Dinkum' and give everyone a fair go. Why, I even
supply a FREE ad weekly and not just to new subscribers.

The contest not only gives everyone the opportunity to
check out one of the best opportunities available on
the net but in addition to this I have given out


some
of the best Sponsor ad positions in the whole e-zine.
What more can one do?

"Hey!", said Sam. " I thought you were supposed to be
the expert at marketing, you're missing a simple way to
encourage your subscribers to at least skim through
your e-zine.

As you know Gordon, even those who only skim through
your e-zine will have a good chance of noticing an ad
with a headline that relates to their needs.

You owe it to your subscribers who place their ads
regularly, to try to ensure that as many as possible,
skim through your e-zine, otherwise why bother
encouraging them to place their ads even if they are
free.

Here's what to do. Insert a different ad code each
week so everyone needs to at the very least skim your
e-zine, to get their FREE ad. It won't affect those
who don't place ads and it can only be a benefit to
those who do because their ads have a better chance of
being noticed.

At the same time Gordon, you will probably get more
entrants to your contest and in the long run you will
also get more of your readers to look at your program.
Remember, you can only do the best for your subscribers
then it's up to them.

You'll have to excuse me now, Old Platty the Platypus
said he was going to try something new in his marketing
techniques and I'm all for learning new tricks".

Who say's 'you can't teach an old dog new tricks!'
O.K. Sam hurry up, then we'll head home for lunch.
Sam always has to have the last word.

=======================================================

©2001Gordon Brownlie Gordon is an Internet Marketeer
based in Australia. He specialises in helping fellow
marketers earn an Income from a position of integrity
http://www.opportunitiesforu.com
mailto:gbrownlie@opportunitiesforu.com

=======================================================

About the Author

©2001Gordon Brownlie Gordon is an Internet Marketeer
based in Australia. He specialises in helping fellow
marketers earn an Income from a position of integrity
http://www.opportunitiesforu.com
mailto:gbrownlie@opportunitiesforu.com

 

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en.wikipedia.org
 
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marketing.about.com
 
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Serves the professional, educational and career development needs of business-to-business marketers.
www.marketing.org
 
Welcome - American Marketing Association - www.marketingpower.com
Dedicated to serving the educational and professional needs of marketing executives.
www.marketingpower.com
 
Advertising, Marketing, Media and PR News - Brand Republic
Find the latest Advertising, Marketing, Media and PR news from Brand Republic, the online resource for up to the minute advertising and marketing news and ...
www.brandrepublic.com
 
Marketing Magazine - Marketing News - Brand Republic
Marketing Magazine - Marketing News - Brand Republic.
www.brandrepublic.com
 
Marketing (Canada)
Offers a Canadian source of news and articles on marketing, advertising and media.
www.marketingmag.ca
 
BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
Pay per click advertising - online advertising directly on sites of your choice, internet marketing solution for online advertisers.
www.bidvertiser.com
 
Online Behavioral Contextual Advertising and Marketing.
Promote your business with today's most effective online advertising technology, contextual advertising at a cost effective metric of CPC, PPC, CPM or CPV.
www.clicksor.com
 
Sales Jobs / Marketing Jobs / Advertising Jobs - MarketingJobs.com
Employment site for marketing and sales professionals.
www.marketingjobs.com
 
The Chartered Institute of Marketing
The Chartered Institute of Marketing is the world's largest international marketing professional body and helps with career support and information ...
www.cim.co.uk
 
Marketing: See what people are saying right now on Technorati
See all blog posts tagged with marketing on Technorati.
www.technorati.com
 
Marketing Profs - Marketing Concepts and Strategies: Expert ...
Marketing knowhow from professionals. Newsletter, articles and how-to's.
www.marketingprofs.com
 
Guerrilla Marketing Online - The Official Site
Guerrilla Marketing Online is anonline magazine for small business, entrepreneurs, sales people and marketers of all kinds.
www.gmarketing.com
 
Business Marketing - Small Business Marketing
Business marketing - Read everything your need to know about small business marketing.
www.entrepreneur.com
 
All About Marketing
Adapted from Field Guide to Nonprofit Program Design, Marketing and Evaluation ... Inbound Marketing Includes Market Research to Find Out: ...
www.managementhelp.org
 
Pages tagged with "marketing" on del.icio.us
USA Network Announces a NASHVILLE STAR Marketing Partnership With ... - Yahoo! ... Direct Marketing Association: Telephone, Mail & Internet Marketing ...
del.icio.us
 
ClickZ Internet Marketing Solutions for Marketers
Includes columns with commentary and analysis on a wide variety of internet marketing subjects ranging from B2B marketing to search engine marketing.
www.clickz.com
 
Direct Marketing Association: Telephone, Mail & Internet Marketing
Trade association for users and suppliers in the direct, database and interactive marketing fields, offering seminars and resources, and lobbying for ...
www.the-dma.org
 
 

 
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